UDE&iLife2020: TCL brings ubiquitous smart display

Bringing together many cutting-edge display technologies and technology products, the 2020 International Display Expo (UDE2020) and the Future Life Expo (iLife2020) with the theme of "Viewing the World on Screen, Enjoying Life Intelligently" were held at the Shanghai New International Expo Center. The exhibition was guided by the Electronic Information Department of the Ministry of Industry and Information Technology, the Shanghai Municipal Economic and Information Commission, the China Electronic Video Industry Association and other relevant departments, and hosted by Shanghai Shunlian Exhibition Co., Ltd. The day before the grand opening, leaders from global upstream materials, equipment, midstream devices to downstream terminals, applications and content services gathered at the UDE main forum "2020 Global Smart Display Leaders Summit and CRC 56th 2020 Color TV Industry Research Conference" and delivered a speech. TCL  Industrial Holdings CEO Wang Cheng took "Smart Display-New Opportunities in the 5G Era" as the theme, and deeply interpreted that the wave of 5G construction will promote the comprehensive intelligent upgrade of the display industry, and usher in new market development opportunities in the fields of high-quality display, real-time interaction, and smart perception.

UDE＆ilife2020 Leadership Summit

In 2020, the country launched a trillion-dollar "new infrastructure" project, providing unprecedented opportunities for the development of the terminal industry. Especially under the wave of 5G "new infrastructure", the innovation of technologies such as AI, 8K, Internet of Things, and artificial intelligence has brought huge market opportunities to the smart display industry. Wang Cheng pointed out that "5G will promote the comprehensive smart display upgrade of the display industry in terms of content, encoding and decoding, chips, transmission channels, AIxIoT, display technology, etc., and bring ubiquitous display environments such as smart spaces, smart homes, and home smart displays."

In recent years, TCL has actively deployed in the smart display industry driven by products and technology. Its products cover smart home, smart education, smart kitchen, smart security and other fields, and a large number of outstanding smart technology products have emerged. Especially in the display field, TCL has a top panel company such as Huaxing Optoelectronics, and its independently developed quantum dot TV leads the technological innovation of the entire color TV industry. With its strength in the field of innovative display technology, TCL C8 QLED TV and TCL X10 8K QLED TV were selected in the "2020 Electronic Video Industry Innovation Product Guide" released at the research conference, becoming the star products of this summit.

Among them, TCL C8 QLED TV adopts the new Quantum Dot Pro2020 technology and advanced quantum dot materials, bringing purer colors and 157% (BT.709) color gamut coverage. Equipped with AI-level color adjustment of Meililong chip, combined with self-developed Q picture quality engine technology, it has made in-depth optimization in terms of brightness, color, clarity, etc., presenting perfect picture quality effects; it adopts ONKYO HIFI-level audio with a history of more than 70 years, and has been professionally adjusted by Golden Ear experts, making the sound quality have a qualitative leap.

Another TCL X10 8K QLED TV is even more powerful. As the world's first 5G+8K QLED TV, the X10 8K QLED TV uses a 33.18 million pixel 8K screen, which is four times the clarity of a 4K TV. In terms of color, it has the perfect color of QLED 8K and 1.07 billion levels of color presentation. It uses the industry-leading MINI LED backlight technology for the first time, evenly spreading 25,200 micron-level LEDs in the multi-zone dynamic backlight, and achieving precise backlight control through 25,200 optical engines, achieving a peak brightness of 1000nits and precise color control, making bright fields brighter, dark fields darker, and colors more accurate.

For the display industry, innovative technology is the first core competitiveness, and mastering core technology means mastering the right to speak in the future. TCL has achieved global TV shipments of 32 million units in 2019, ranking second in the world and first in China, relying on its advantages in high-quality display technology and full industry chain layout.

2020 is a year of opportunities for smart display, with 5G empowering and unlimited imagination. Riding the wind and waves, TCL actively promotes the development and application of cutting-edge technologies, makes strategic layouts around 5G, AI, IoT, big data, and new semiconductor display technologies, continuously enhances its own strength and global competitiveness, leads the progress and development of the industry, and truly completes the gorgeous transformation from a follower to a leader, and from Made in China to "Smart Made in China". As the global display industry shifts its focus to China, TCL's advantages in the display industry will be more fully revealed.

At the upcoming UDE&iLife 2020, TCL's exhibition area is also worth looking forward to. As the largest exhibitor at UDE2020, TCL will present its innovative display technology and the results of industrial development in a large exhibition area of ​​720 square meters (Booth E1-A33), and TCL's full range of smart technology products will be unveiled. In addition, in order to let everyone experience the shocking effect of large-screen ultra-high-definition display more vividly, TCL will also cross-border cooperate with the three major game IPs of Tencent Games, Seasun Games, and Perfect World Games in the 2020China Joy exhibition held at the same time, and hold a number of fun activities integrating games, audio and video, social networking and other diversified entertainment. Let us look forward to the charm of TCL's smart display technology.