Cadillac defines chassis technology with "Hummingbird"

The chassis plays a decisive role in the overall structure of the car, and is also one of the most easily perceived car systems by consumers. In recent years, various OEMs have been digging deeper and deeper into the automotive chassis technology, and consumers have increasingly higher requirements for automotive chassis. Cadillac's "Hummingbird Chassis Technology" combines high-frequency detection, intelligent allocation, and real-time adjustment, creating a trend in chassis technology.

Hummingbird chassis technology, with stability as the top priority

The Hummingbird chassis of the Cadillac SUV family has two "magic weapons", namely the Twin-clutch dual-clutch intelligent timely four-wheel drive that can switch between two-wheel drive and four-wheel drive modes at will, namely the Hummingbird four-wheel drive; and the RTD "Hummingbird" electronic real-time damping adjustable suspension that can adjust the suspension in real time according to road conditions, namely the Hummingbird suspension.

Cadillac's Hummingbird 4WD is a timely dual-clutch 4WD system that replaces the traditional mechanical structure with an electronic control system. It is not only smaller in size, but can also more accurately control the power distribution of the four tires. A single wheel can intelligently distribute power output within the range of 0-100%, effectively coping with the impact of slippery roads caused by rain and snow and icy roads on the vehicle, achieving greater stability on the basis of smoothness, and improving the overall handling quality.

Many people have misunderstandings about four-wheel drive, and always compare four-wheel drive with off-road. In fact, most of the time we will not encounter real off-road scenes, but the functions and application scenarios of four-wheel drive are very close to our lives. The most common is self-driving travel, which inevitably passes through mountain roads. When you quickly enter a corner, make an emergency lane change, or drive on a slippery road, whether you have four-wheel drive, whether the four-wheel drive is "stable" and "smart" enough, all directly affect your driving confidence and driving quality, as well as the safety of your family members.

In addition, in addition to the usage scenarios of four-wheel drive under different road conditions and weather conditions, the advantage of this system over other similar timely four-wheel drive systems is that it allows users to independently choose the driving mode. On flat urban roads, they can choose the more fuel-efficient two-wheel drive mode; on rugged or slippery complex roads, they can choose the more stable four-wheel drive mode, truly achieving a scenario-based way of using the car.

While the Hummingbird four-wheel drive is protecting you, Cadillac's Hummingbird suspension is also silently enhancing the driving quality and stability. It scans the road 500 times per second and adjusts the suspension in real time according to road conditions, thus ensuring that the vehicle always has stronger grip and control stability.

As the pace of urban life accelerates, mobile dining experiences such as McDonald's and KFC are gradually entering the lives of more and more people. After you put drinks, French fries and snacks in the back seat, the Hummingbird suspension will be in great use. This stable experience is very obvious on ordinary urban roads. If you are on unpaved roads in the wild, or dealing with continuous speed bumps on the highway, its stability advantage will be fully utilized.

The hummingbird suspension can greatly reduce the impact of rugged and slippery roads on driving control, actively and effectively improve controllability, and bring a stable and comfortable driving experience throughout the journey.

After the entire Cadillac SUV family entered the era of mild hybrid, the entire family was equipped with a 48V mild hybrid power system, which brought a more fuel-efficient, smoother and quieter driving experience to the Cadillac SUV family. With the support of the Hummingbird chassis technology, the intelligent mild hybrid and the Hummingbird chassis technology work together to form a free vertical and horizontal driving control combination, which further combines the stable and advanced driving experience and fuel-efficient power formula inherent in the Cadillac SUV family.

Why "Hummingbird"?

In fact, when it comes to naming their own technologies, Japanese brands are definitely experts. For example, Toyota's TNGA architecture is a general term for its entire process from procurement to production; Honda's iMMD hybrid is a combination of English abbreviations, which is convenient and easy to remember. When marketing products, simple words related to the product are used to name the product so that consumers can quickly remember their product points.

Let's talk about Cadillac's Hummingbird chassis technology. The reason why the chassis technology is named Hummingbird is closely related to the characteristics of hummingbirds. One of the characteristics of hummingbirds is that they are the smallest birds in the world. They can fly flexibly, climb mountains and cross ridges, are not afraid of terrain, and adapt to various environments. This is the same as the spirit of Cadillac Hummingbird four-wheel drive and Hummingbird suspension that are not afraid of any road conditions.

In addition, another major characteristic of hummingbirds is that they flap their wings very quickly, up to 200 times per second, and by flapping their wings, they sense the outside world and adjust their flight direction and speed. Cadillac's hummingbird suspension scans the road surface 500 times per second, more than twice as fast as a hummingbird, and adjusts the suspension damping in real time, just like a hummingbird.

The two have similar meanings in many aspects.

Summarize

The Hummingbird 4WD and Hummingbird suspension combine to form Cadillac's Hummingbird chassis technology. The combination of the hummingbird's meaning and the stable driving quality creates a memorable point for consumers, while giving emotional value to the chassis technology. Cadillac uses reliable technology such as Hummingbird chassis technology to enable users to achieve the freedom of driving control.

When you meet friends in the future, you can also proudly say, "Our car has the hummingbird chassis technology, so we can go anywhere!" Isn't this proactive change the beginning of a successful marketing campaign?