Why is the automobile exhibition area of ​​the CIIE called a “super exhibition”?

The automobile exhibition area of ​​this year's CIIE has become the focus and hotspot of the domestic and foreign automobile industry. Although it is condensed into one venue, it is more substantial and meaningful than previous domestic and foreign auto shows. The information released, the reality and the way out faced are almost highly consistent, and there is a clear direction. Therefore, some people call it a "super exhibition" among auto shows.

Why do we say this? First, looking at the automobile exhibition area from the perspective of the CIIE, we can see that automobiles are still the most active and indispensable commodity for economic development; second, China's openness has strengthened the confidence of the world's automobile industry in the Chinese market; and third, it is an indisputable fact that "whoever wins China wins the world".

In his keynote speech at the CIIE, President Xi Jinping said: China has a population of nearly 1.4 billion, the largest middle-income group in the world, a huge market size, huge potential, and unlimited prospects. The Chinese people have a saying, "The world is so big, I want to see it." Here I want to say that the Chinese market is so big, everyone is welcome to come and see it. He emphasized: From a historical perspective, China's development is a great cause for the progress of all mankind. China will open its arms to provide more market opportunities, investment opportunities, and growth opportunities for all countries to achieve common development.

The author saw at the scene that all exhibitors were watching President Xi Jinping's speech. They said, "In China, for China, for the world", "Participating in China's high-quality economic development is a historical opportunity", "The Chinese market is an important market in the world", etc. At the same time, the automotive exhibits on display are all related to China's current needs and long-term development, as well as urgent problems to be solved.

According to the information provided by the organizer (Shanghai International Exhibition Co., Ltd., the exhibitor in charge of the automobile exhibition area), there are 58 automobile manufacturers from 16 countries participating in this CIIE. The main exhibitors of complete vehicles are Toyota, Honda, Mercedes-Benz, BMW, GM, Ford, Jaguar Land Rover, Volvo, Hyundai, Iveco, Tesla, etc. The parts are Bosch, Webas, etc. Looking at these exhibitors, they are all bigwigs in the industry and well-known car companies. In particular, the participation of the world's three major automobile giants, Toyota, Volkswagen and GM, can be said to represent a pattern and trend, even surpassing the Frankfurt and Tokyo Motor Shows, a veritable international exhibition (representing the direction and market, and is feasible).

Judging from the major international auto shows this year, the market is generally sluggish and showing a recession trend, especially the Frankfurt Auto Show and the just-concluded Tokyo Auto Show. The message conveyed to the entire world auto industry is not optimistic. The cold winter of the world auto industry is about to enter the "freezing period", but the Chinese auto show is unique and still in the spring. Although the auto market and industry feel a little chill, compared with the severity of foreign markets and industries, it is still full of vitality. As President Xi said, "The Chinese market is so big, everyone is welcome to come and have a look."

In this context, walking into the automobile exhibition area of ​​the CIIE gives people the impression of being "down-to-earth". Whether it is products or technologies, as well as ideas and directions, they are all very clear. It can be said that this is an auto show that has squeezed out water and is also a directional auto show. The most typical is the electrified models displayed by the Volkswagen Group, which clearly stated the direction and goal of Volkswagen's transformation. They said: Volkswagen's electrification offensive in China is accelerating in an all-round way: by the end of this year, 14 new energy models will be fully available; next year, Volkswagen Group's MEB electrification platform will start production in two factories; among them, the MEB platform of the Anting plant is about to be put into production, and will start large-scale mass production of electric vehicles together with the Foshan plant. The first ID. product will enter the market and will be an SUV. By 2025, it is planned to launch about 30 domestic new energy vehicles. Carbon neutrality will be fully achieved in 2050.

In addition, Toyota proposed the slogan of "Energy Management Society with Coexistence of Hydrogen and Electricity" in this exhibition, which promoted the transformation of automobiles to a sustainable concrete presentation. It not only has products, but also regenerates automobiles, eliminates pain points, and changes functions and colors. As a result, it has attracted the attention of the industry and government management departments, and has become the most popular booth. In other words, Toyota's understanding of automobiles has gone beyond the automobile itself, including the transformation of automobiles. It has completely jumped out of the automobile industry and put its vision on the entire society, turning from the "machine that changed the world" in the past to the "role that changes the world" today. This is undoubtedly the focus of attention and has become a hot topic.

Of course, we can see from the pickup trucks brought by GM and Ford that the next outlet for automobiles has arrived. This sensitivity to the market is no longer just talk, but a real need. Compared with domestic pickup trucks, there is obviously a benchmarking challenge, not just showing the gap, the key is to have a real reference to the understanding of pickup trucks and the lack of culture. In addition, judging from the electrified models displayed by Volvo and Jaguar Land Rover, it is the embodiment of current consumer demand and high-quality life. It is worth noting that the intelligence released by the commercial vehicle field is coming to us in big strides. For example, Mercedes-Benz brought the Actros tractor equipped with active driving and active braking assistance systems and the Unimog off-road vehicle that can cope with various complex and disaster terrains. It can be said that it is a high-end product in commercial vehicles and represents the advanced level in this field. In addition, the debut of Iveco's 2019 Iveco Daily is also a technical vane in the field of light commercial vehicles, representing the latest information of world-class products.

Being pragmatic is a feature of the automotive products on display at this CIIE, solving problems is the highlight of this automotive technology display, and pointing out the direction is the focus of this automotive transformation display. Looking at the automotive exhibits at this year's CIIE from these three dimensions and observing the atmosphere and professionalism of the automotive exhibition area, it is not an exaggeration to describe it as a "super exhibition", but a bonfire lit in the cold winter of the automotive industry, indicating that the automotive industry is still full of hope, just like the platform built by the CIIE, "a new era, a shared future."