Samsung prepares to compete with Google Glass to grab the blue ocean market of smart glasses

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Samsung seeks to differentiate its smart glasses: emphasizing sports elements

  A design patent registered by Samsung in South Korea in October this year shows that Samsung is developing a glasses-like electronic device. The product is classified as "sports glasses."

  Samsung filed the patent earlier this year, and a description in the patent application reads: "The design is a pair of glasses with integrated earphones to help users answer calls and listen to music while exercising."

  The device can be connected to a smartphone and display information running on the phone. It provides a simple way to control the user's hands while they are busy exercising. The lenses of the glasses can be transparent or translucent.

Samsung's glasses-like computing device diagram

  Samsung's glasses-like computing device diagram

  According to the pictures and descriptions in the patent application, the appearance of this product is not much different from Google Glass, which is still under development. However, compared with Google Glass, Samsung's product emphasizes the "sports" element more.

  If Samsung decides to officially release the product, it will be another wearable computing device launched by the company. Samsung has previously launched the Galaxy Gear smartwatch. A Samsung spokesman said it would not comment on future product plans.

Samsung prepares to compete with Google Glass to grab the blue ocean market of smart glasses

  Industry insiders pointed out that for mobile phone manufacturers, wearable computing devices are still a "blue ocean" as the smartphone market is becoming saturated. However, there are still many technical obstacles to be solved in this field.

  Analysts believe that battery life is the most important issue to be solved for wearable computing devices. Apple's battery suppliers LG Chem and LG Electronics recently demonstrated cable-shaped batteries that can be used in wearable computing devices such as necklaces.

  However, Samsung does not believe that such wearable computing devices will replace smartphones in the short term. Shin Jong-kyun, head of Samsung's mobile business, said at the Galaxy Gear launch event last month: "Smartphones and wearable computing devices will coexist for a considerable period of time."

Keywords:Samsung Reference address:Samsung prepares to compete with Google Glass to grab the blue ocean market of smart glasses

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