Siemens sells its independent brand Huba Control to Wise Road Capital

On July 28, 2020, Siemens, a world-renowned multinational group, sold its high-end core component manufacturing company, Huba Control (hereinafter referred to as Swiss Huba), to Wise Road Capital, a global private equity investment institution under Rongxin Alliance, and signed the contract on the same day. According to the agreement, after the transaction is completed, Wise Road Capital will have actual control over Swiss Huba.

Swiss Fuba is a world-leading professional company focusing on pressure measurement technology. Its products include pressure sensor chips, pressure sensors and flow sensors. Its main customers include industry giants such as Siemens, Bosch and Schneider. The company has more than 400 employees and revenue of 100 million euros in fiscal 2019. Both gross profit margin and net profit margin are higher than the average level of Siemens. In the second half of 2019, Siemens started the divestiture of related businesses. Many institutions from Europe, the United States and China participated in the bidding. Siemens finally chose Wise Road Capital, which has an international background and rich experience in cross-border mergers and acquisitions.

At present, China's pressure sensors are basically imported, and mainly from American giants such as Honeywell, General Electric, and Sensata. There is an urgent need for domestic import substitution. Industry experts believe that this cross-border acquisition will bring high-end manufacturing technology to China, make up for its shortcomings, and bring more possibilities for the development of the industry.

Wisdom Road Capital is one of the core companies of the Rongxin Industry Alliance. It has successfully participated in or led multiple overseas project investments and completed multiple overseas mergers and acquisitions and joint ventures with multinational companies such as NXP, Qualcomm, and Austrian Semiconductor. It recently announced that it has signed a cooperation agreement with ASM PT, a Hong Kong-listed company, on the lead frame business project.