Rockwell Automation Debuts at the 7th CIIE, Three Engines Drive Sustainable Future

(November 6, 2024, Shanghai, China) As one of the world's leading companies in industrial automation, information technology and digital transformation, Rockwell Automation has appeared at the B3-04 booth of Hall 4.1 in the Technology and Equipment Exhibition Area of ​​the 7th China International Import Expo (CIIE) for four consecutive years. Focusing on the high-end, intelligent and green development trend of China's manufacturing industry, Rockwell Automation, as the leader of the productive service industry chain, fully linked the practical results in digital innovation, net zero value and cross-border ecology at the CIIE booth. At the same time, relying on these three engines, it brought together ecological partners to jointly promote sustainable industrial development and green sustainable development, continuously stimulate the vigorous vitality of new quality productivity, and lead the infinite possibilities of the future.

Figure | Panorama of Rockwell Automation's booth at the CIIE

"The CIIE is not only an important platform for showcasing global innovations and high-end technologies, but also a valuable bridge for penetrating the Chinese market and sharing development opportunities," said An Shi, president of Rockwell Automation (China) Co., Ltd. "Through the window of the CIIE, we will fully demonstrate Rockwell Automation's significant advantages in three areas: core technology, operational excellence, and cross-border ecology. At the same time, as the leader of the producer service industry chain, Rockwell Automation will gather more cross-border ecological partners, focus on solving industrial and social problems, and continue to empower the sustainable development of human society."

Drive digital innovation and lead industrial upgrading

In the wave of digital transformation of manufacturing, technological innovation led by technologies such as artificial intelligence (AI) has become the core engine for creating new quality productivity and a key channel for boosting the international competitiveness of Chinese companies. As a leader in intelligent manufacturing, Rockwell Automation has a keen insight into this development trend. Through cutting-edge technologies such as artificial intelligence and digital twins, it has injected strong momentum into the digital and flexible transformation of production operations, helping multiple industries to continuously build "smart factories". At the same time, Rockwell Automation uses cross-border integration and innovative thinking as an engine to stimulate open source vitality, help manufacturing companies catalyze profound changes in industry business models, and shape core competitiveness from manufacturing upgrades to brand upgrades.

Figure | Rockwell Automation Innovative Technology Solutions

Advanced technologies such as artificial intelligence have been deeply integrated into Rockwell Automation's innovative technology solutions, providing a strong impetus for the digitalization and intelligence upgrade process of enterprises. Rockwell Automation has fully utilized the potential of technologies such as AI, digital twins, and edge computing in the transformation strategy and deployment practice of industrial intelligent power control, digital edge and smart machine solutions, and intelligent operation of connected enterprises. Through a series of innovative product solutions such as FactoryTalk® Analytics™ LogixAI® and GuardianAI™️, Rockwell Automation comprehensively covers the entire life cycle management from design, manufacturing, operation to maintenance, and provides powerful empowerment for the energy management, fault management, predictive maintenance and diagnosis of enterprises, helping enterprises to improve the quality and efficiency of production operations, and create greater value and social benefits for enterprises. Rockwell Automation has successfully assisted fast-moving consumer goods, life sciences, automobile manufacturing, chemicals, mining and metallurgy and other industries, creating differentiated competitive advantages through customized solutions to adapt to the ever-changing market needs, not only leading the manufacturing industry into the digital era, but also committed to promoting the sustainable development and green sustainable development of the industry.

Drive Net Zero Value and Create a Green Future Together

In the context of supply chain reshaping, with the global emphasis on and promotion of green and low-carbon development of supply chains, low-carbon transformation of supply chains has become an important direction for future development. Traditional supply chain competition mainly includes cost, quality, delivery, technology and services. With the addition of the sixth branch line "sustainability", the entry threshold of the future supply chain will be further improved. As the leader of the producer service industry chain, Rockwell Automation is committed to leading ecological partners to actively explore the path to net zero based on its rich cross-industry and ESG (environment, society and governance) experience, and further through technological innovation integration and ecological cross-border cooperation, effectively respond to energy replacement, pollution control, food security, transportation and other industrial and social issues.

Figure | Rockwell Automation Net Zero Value Booth

In response to the common goal of green and sustainable development, Rockwell Automation showcased its latest practices in the fields of climate beacon, net zero supply chain, green smart park, environmental governance, etc. As a leader in intelligent manufacturing and green technology, Rockwell Automation and partners from all walks of life jointly launched the long-term action of climate beacon, and have made a series of progress such as the release of the climate beacon framework and white paper, and the selection of advanced use cases. On this basis, the 2025 Climate Lighthouse series of activities will collect more advanced use cases and continue to advance the green digital intelligence process. At this CIIE, Rockwell Automation continued this vision and joined hands with ecological partners to jointly launch the Climate Lighthouse Group Standard Launch Ceremony and Rockii ESG Alliance Practice and Innovation Seminar to further promote international exchanges and cooperation in the field of climate change. In terms of green smart parks, Rockwell Automation brings together cross-border resources to help parks and enterprises establish net zero supply chain paths, jointly innovate, and achieve green zero-carbon and digital transformation through solutions such as smart energy management systems and net zero consulting services.

During the CIIE, Rockwell Automation will also hold the establishment ceremony of the Sustainable Science and Technology Innovation Alliance and the unveiling ceremony of the Climate Lighthouse Innovation Center. At the same time, it will jointly release solutions to challenges in urbanization with the Shanghai Institute of Innovation and Creativity Design, aiming to solve the challenges of sustainable development of cities and society. At present, Rockwell Automation's innovative solutions have covered 90% of China's high-carbon emission industries. In the future, Rockwell Automation will continue to use technological innovation as a driving force to inject strong momentum into the cross-border upgrading of ecological partners, accelerate the realization of carbon neutrality goals, and enable the sustainable development of human society.

Linking cross-border ecology and win-win innovation opportunities

In an industry environment full of uncertainty and oversupply, innovation has become the key to building a company's core competitiveness. Achieving cognitive upgrading through cross-border integration can help companies improve their ability to create demand and fully tap their innovation potential. Rockwell Automation will give full play to the leading role of the productive service industry chain leader, empower upstream and downstream partners in the industry chain to achieve cross-border innovation in multiple dimensions, stimulate diversified new demands, achieve brand and customer upgrades, and provide new opportunities for sustainable development of the industry.

At this CIIE, Rockwell Automation continued to accelerate the construction and development of a cross-border ecosystem, bringing together forces from all parties in the industrial chain to jointly respond to and solve industry challenges and industrial development problems. With the help of the CIIE, an important international exchange platform, Rockwell Automation will reach a series of strategic cooperation with Dell Technologies, Changchun Jida Automation, Deep Intelligent Control, Zhanwan Technology, Mushroom IoT, Mingluo Equipment and other companies to jointly promote the comprehensive upgrade of the intelligent manufacturing industry. In response to the growing demand for digital transformation, Rockwell Automation Intelligent Operation and Maintenance Rockii Alliance will further enhance its service capabilities. At the opening ceremony of the Rockwell Automation booth at the 7th CIIE, the appointment letter of the third vice chairman unit of the Intelligent Operation and Maintenance Rockii Alliance will be issued to further gather cross-border innovation forces. At the same time, Rockwell Automation will also join forces with cross-border ecological partners such as the Industrial Internet, energy, food and beverage, and jointly sign the Intelligent Operation and Maintenance Rockii Alliance Power SI strategic cooperation agreement, in order to accelerate the carbon neutrality process and digital transformation and upgrading of various industries. From technological innovation to industrial scale development, Rockwell Automation is committed to focusing on the most valuable cross-border cooperation, bringing together like-minded ecological partners, and promoting cross-border interaction between industrial chains, in order to help China's manufacturing industry achieve sustainable development goals.