Avery Dennison’s first I.LabX laboratory lands in Kunshan

Digital accelerator reshapes new retail ecosystem

Kunshan, China, December 18, 2023 - As a global company specializing in materials science and digital identification solutions, Avery Dennison today grandly announced its first I.LabX experiment in China focusing on digital solutions The studio officially landed in Kunshan, Jiangsu. The I.LabX laboratory will comprehensively demonstrate how Avery Dennison connects the real world with the digital world through a comprehensive digital ID solution, helping enterprises make data-driven intelligent decisions and promoting the digital upgrading of retail and supply relationships. .

Picture: Avery Dennison’s first I.LabX laboratory lands in Kunshan

Dennis Khoo, vice president and general manager of Avery Dennison North Asia Digital Solutions and Avery Dennison Xtron Business Unit, said: "Digital technology is one of the core competitiveness that cannot be ignored in the future retail industry. As the digitalization of the Internet of Things industry The accelerator, I.LabX aims to empower enterprises to improve their digital capabilities and deeply mine the value of data assets, thereby creating higher business benefits and winning a future of high-quality development. This is also the goal that Avery Dennison has always implemented. We look forward to fully Give full play to the platform effect of I.LabX, work with our partners to build a new digital ecosystem for retail supply, and contribute our strength to the digital transformation of the industry."

Rooted in business scenarios to identify innovation opportunities

The I.LabX laboratory provides two major display spaces: logistics warehousing solutions and retail store solutions. Through "scenario-based" restoration of the cooperation ecology of retail and supply collaboration in daily life, it helps customers intuitively understand how digital ID solutions can be used in different situations. The deployment phase helps them understand business operations and gain valuable insights to enable data-driven decisions.

In the logistics and warehousing process, because digital ID solutions give each product a unique digital identity, brand owners can trace the process of products throughout the supply chain, thereby effectively improving operational efficiency and inventory accuracy, and preventing product losses. In the retail sector, digital ID solutions are mainly used to strengthen the interaction between brands and consumers, unlocking more possibilities for the future for enterprises and consumers. Consumers can get a richer shopping experience based on digital technology and verify product history or obtain ingredient information in an efficient way. At the same time, brands can gain real-time insight into consumers’ behavioral habits and preferences during the interaction process, make data-driven optimization decisions, and continue to optimize to meet the changing market environment and needs. 

Picture: Avery Dennison’s first I.LabX laboratory logistics display area

Omni-channel is the time to tap the value of data

Product digitalization is one of the important strategies for sustainable development. As a global RFID solution expert, Avery Dennison relies on global strategic deployment and diversified product systems to share corporate social responsibilities with brands and help companies reduce carbon emissions and achieve sustainable development goals through product digital traceability. Avery Dennison’s atma.io product data cloud platform assigns digital IDs to individual items and tracks, stores and manages all events related to each item, enabling end-to-end transparency and traceability from product offline to sale. gender, providing data such as carbon footprint, product details and ingredients to promote recycling and resale markets.

In addition, these data can also be recorded as an integral part of the product in the relevant regulations of the "Digital Product Passport" (DPP-Digital Product Passport) promoted by the European Union, becoming a complete DPP data carrier. In the future, all textile and clothing products produced or sold in the EU, including products exported to the EU, will collect mandatory data related to the product life cycle, from raw materials to consumers to recycled materials. It is expected that the first batch of DPP will enter the market in 2025/2026, with an initial focus on textiles, consumer electronics, electric vehicle batteries and other industries.

Image: Avery Dennison’s first I.LabX laboratory retail display area

This means that Avery Dennison’s overall digital solutions can not only help enable transparent supply chains, seamless retail experiences, promote product environmental certification and encourage recycling, improve the overall efficiency of the supply chain and reduce waste, but also help Retailers meet upcoming regulatory requirements to help Chinese companies go overseas smoothly. Avery Dennison hopes to create a win-win situation with ecological partners through the "two-wheel drive" of digitalization and low-carbonization, empower enterprises to improve innovation and productivity, and inject acceleration into the high-quality development of the Chinese economy.