Analysis of the top ten misunderstandings in the deployment of LED digital signage systems

If you know something about digital signage beforehand, you can reduce the time and expense of the project. As the old saying goes, "Planning is the key to success, while lack of planning leads to failure." Therefore, before you want to adopt a digital signage network to make your business more successful and valuable, please keep in mind these 10 digital signage misunderstandings.

Article 1: Lack of clear purpose

You may already know that digital signage will help you obtain more valuable market information, help you get more potential customers, improve the success rate of your business, and achieve more results for different customer groups at different times.

However, what exactly do you want to accomplish with digital signage? This is the most critical question. If you don't have a clear goal in mind, it will be difficult to succeed at any stage of deploying or adopting digital signage.

In advance, you have to spend time to have a preliminary prediction of the effectiveness of the digital signage system, write the prediction content on paper, and seek the opinions of the superior management department, which will help you clarify the direction. Adopting digital signage without a clear purpose will increase unnecessary expenses and make the project partners lose confidence.

Tip 2: Treat digital signage as an IT project

Digital signage network, this particular phrase sounds related to IT. At the same time, digital signage involves a lot of IT technologies. However, it would be wrong to regard digital signage network as an IT project.

In addition, for example, a typical IT manager who is highly skilled has neither a background nor relevant experience in digital signage. The IT manager likes the effect of using the digital signage network as if it is a presentation using PowerPoint. In fact, this is not the case.

PowerPoint plays a key role in helping people make business presentations. But how many TV stations would use PowerPoint to create programs and repeat them nightly, with commercials, news, and advertisements? Obviously, no TV station would do that. Digital signage is more like a TV station than a conference room where people make presentations with PowerPoint. If an IT manager wants to use digital signage to complete a project, please keep these in mind.

Article 3: Lack of program content

Congratulations! You already have a digital signage network, what will you use it to display? Digital signage without content is like a newspaper without publication, giving people a sense of emptiness. Fortunately, many companies have existing resources that can be used as content for digital signage. Company logos, commercial information, promotional videos, advertisements, designs, pictures, etc. can all be used to play on digital signage networks.

In addition, RSS network feeds have a rich resource library that provides the latest news, weather, game scores, and real-time updates of program content on the digital signage network, keeping viewers engaged.

Regardless of where the content comes from, it plays a key role in the success of a digital signage network. Knowing where the content comes from is just as important as knowing where to install the digital signage network.

Article 4: Unmanned Projects

Installing digital signage is a complex undertaking. Therefore, it is necessary to assign someone in your company who is responsible for the digital signage network to manage the project. Having a specific person in charge of the project will minimize the potential problems that are sure to complicate the project.

Just as bad as having no one managing a project is having it managed by a committee. A large committee with many people and widely divergent opinions will make it difficult to reach a decision and ultimately prevent the project from being completed.