Craftsmanship masterpiece | Coordinated in Chongqing - 2023 China Intelligent Automotive Technology Exhibition, Xinzhou Technology debuted at N3-73, providing in-depth services to southwest automotive and industrial applications

Latest update time：2023-05-10

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From May 10th to May 12th, Xinzhou Technology participated in the 2023 China Smart Automotive Technology Exhibition - the 5th Global Semiconductor Industry and Electronic Technology Expo. This afternoon, Wu Junwei, the head of the marketing department, brought a systematic domestic power chip solution for smart cars called "Masterpiece of Craftsmanship to Help Vehicles" .

Wu Junwei, 15 years of experience in the semiconductor industry

Served as a power supply expert for European and American brands

Automotive/industrial applications

Have rich technical and market experience

The following is the text:

What is ingenuity ?

Craftsmanship refers to the focus, rigor, excellence, and meticulous craftsmanship when making products . At present, many power management chip design companies mainly face two problems:

On the one hand, the categories of related power chips are limited and cannot well cover the needs of various power chips in automotive applications. There is a certain gap compared with European and American suppliers. On the other hand, customers have concerns and doubts about the stability, reliability, and consistency of domestic chips.

This also requires our power chip practitioners to make long-term investment , maintain ingenuity, and continue to improve the reputation and product competitiveness of domestic chips .

Xinzhou Technology, with its ingenuity, brings systematic power chip solutions to new smart cars.

From the perspective of category coverage, Xinzhou Technology has long been targeting automotive electronics. Currently, it has realized the application of 5 categories of products in automotive electronics :

DC-DC converter:

Low power, integrated MOS tube, and highly integrated buck/boost converter below 10A. Mainly used for board-level 5V/3.3V load, MIC, etc. power supply.

DC-DC controller:

High power, external MOS tube, such as step-down conversion above 10A, start-stop power supply, step-up and step-down power supply to power cameras, antennas and other loads.

LDO

Various high-voltage and low-voltage LDO chips provide power to small loads such as MCU and CAN communication.

Power path management

Provide input and output power interface protection and board-level power supply management. Such as input anti-reverse and anti-backflow ideal diode controller, output high-side switch, etc.

PMIC

The level of complexity is high and the investment is large. It is also an area where domestic semiconductor companies are less involved and less mature. Xinzhou is about to release PMIC for cameras, and more products are also planned.

Xinzhou Technology is expected to cover 80% of the power management categories in the automotive field by 2023 , meeting the four major control domains of ADAS, smart cockpit, body control, and power system. It is now widely used and has a large number of successful cases . Welcome to follow the "SCT Xinzhou Technology" WeChat official account and regularly publish typical industry cases.

The picture above shows the 2023 version selection catalog. Xinzhou Technology has the most comprehensive and complete product catalog system among domestic power supply manufacturers . It has formed core technical advantages in power conversion and control of medium and high-voltage power management , and currently has a number of patented technical supports. It not only achieves optimal substitution, but also establishes performance and technical advantages through continuous innovation and iteration, and continues to provide solutions that combine technological innovation and commercial competitiveness.