Speed is everything! ADI helps Damson Global bring new wireless surround sound system to market quickly
As a challenger brand in the competitive home audio equipment market, Damson Global saw a great opportunity to take on established home theater product manufacturers to gain market share by launching a new speaker system based on the latest Dolby® Atmos™ surround sound technology.
Damson Global's product concept is to implement Dolby Atmos wirelessly in a modular surround sound system, aiming to achieve an amazing immersive audio experience through an easy-to-configure wireless multi-speaker system.
Designing a system that can fully realize the 3D audio capabilities of Dolby Atmos is difficult enough, and implementing it in a wireless architecture adds further technical complexity.
Damson Global chose to work with Analog Devices to implement Dolby Atmos in its new S-Series products. This article describes the S-Series development project and tells the story of the successful collaboration between Analog Devices’ audio processing experts and Damson Global’s world-class audio system designers (see Figure 1).
Figure 1. Damson Global’s compact wireless S-Series features the Dolby Atmos 3D audio codec.
3D Audio: The New Frontier in Home Theater
Based in York, UK, Damson Global targets the high-end market for mainstream hi-fi and home theater products. Its products are designed to appeal to consumers who seek superior sound quality because they cannot accept the sound quality of the built-in speakers in flat-screen TVs. Although the price of Damson Global's high-quality sound products is not cheap, it is affordable for audiophiles who have money.
Dolby Atmos is extremely attractive to this high-end market. While previous generations of surround sound technologies, such as 5.1-channel systems and Dolby Audio™, provided a compelling 2D surround soundscape, Dolby Atmos adds a third dimension, filling the audio space above and around the viewer with perfectly synchronized channels. Now, bullets whiz by and over the viewer's ears during a battle scene in a war movie. The experience is more immersive and thrilling than with any previous home theater technology.
Damson Global's self-imposed design challenge
Damson Global's idea is to implement Dolby Atmos through a modular wireless surround sound configuration. In the S-Series, users can add 2 to 14 rear speakers to the front soundbar and subwoofer.
Damson Global faced two major technical challenges with this design:
How to implement the extremely complex Dolby Atmos codec, which is run by a code base containing millions of lines of code. For Damson Global, development time is a key metric as it looks to get wireless Dolby Atmos products to market sooner than competitors in the high-end market.
The system must meet an absolute maximum latency requirement of 35ms between the transmission of the audio signal from the audio source (such as a set-top box or Blu-ray player) and the playback of the audio signal at each speaker. If the interval exceeds 35ms, the audience will noticeably feel that the video signal and the audio signal are out of sync.
To meet this overall latency budget, Damson Global had to minimize all sources of latency throughout the system. This was a primary consideration when selecting key components, especially the processors that perform the complex Dolby Atmos codec.
These considerations, along with the need for fast time to market, led Damson Global to partner with Analog Devices, a company that provides a broad range of audio solutions for a broad range of electronics market segments, including consumer, automotive, professional audio, industrial, military, and aerospace.
Figure 2. Functional block diagram of the ADI dual-SHARC core ADSP-21584 digital signal processor.
ADI provides comprehensive support, including components, middleware, software, reference designs, tools and expertise to help customers realize professional and consumer audio designs. In this successful case of Damson Global, it is mainly due to the fact that it can be based on ADI's existing Dolby Atmos system demonstration prototype, which uses the dual-core SHARC+ digital signal processor ADSP-21584. The Dolby Atmos system reference design was realized by a world-class team of audio signal processing experts from ADI, who will also support customers' solution implementation.
In addition, a comprehensive and intuitive suite of SHARC family DSP-specific tools is available to help design engineers accelerate their development cycles when using SHARC® core-based DSPs. These tools include:
--- SigmaStudio™ graphical development tool is a programming, development and tuning software specifically for ADI's DSP audio processors.
--- CrossCore® Embedded Studio™ integrated development environment (IDE) for Analog Devices' SHARC processor family.
These software tools helped Damson Global engineers configure the operation of the ADSP-21584 to meet the requirements of the S-Series products. However, Dolby Atmos is a completely new codec, more complex than any previous surround sound technology, including previous Dolby products such as Dolby Audio or Dolby Digital+. Therefore, although Damson Global engineers are experts in audio electronics design, strong support from ADI's audio processing engineers was also crucial to help Damson Global significantly reduce the development time of this complex technology product.
The support we received from Analog Devices engineers was outstanding. Before you start working with a new codec like Dolby Atmos, you can’t imagine how far the new development effort will diverge from earlier technologies like 5.1 surround sound or Dolby Audio. Analog Devices provided support in implementing Dolby Atmos on the ADSP-21584, allowing us to focus on implementing system-level features like audio balance and synchronization.
-- CEO of Damson Global
James Talbot
Dual-chip system architecture
Development of the S-Series was done in parallel by two Damson Global teams to implement the architecture of the S-Series products. The basic control unit is partitioned between wireless communication functions (implemented via a radio system on a chip (SoC)) and audio processing functions (Dolby Atmos codec is performed on an Analog Devices ADSP-21584 (see Figure 2)). This meant that one development team at Damson Global could focus on the high-frequency radio system design. This system must provide very high data rates to deliver the Dolby Atmos audio signal to each speaker with very low latency.
Another development team, supported by ADI audio processing experts, also implemented Dolby Atmos on the ADSP-21584. For radio systems, speed and latency are both important parameters for audio processing systems.
In our evaluation of suitable DSPs for the S-Series base unit, the ADSP-21584 came out on top. We ran a simulation of the DSP processing a Dolby Atmos codec running load, and the ADSP-21584 was the fastest. This was a very important reason for our selection: to meet the 35 ms latency requirement, every millisecond of delay counts, and the ADSP-21584's superiority provided some extra margin to meet other related needs in the system.
——James Talbot
Record-breaking development success
Engineers at Damson Global worked with audio processing experts at Analog Devices on a highly successful development project that brought the S Series to market in early 2018, receiving positive reviews from numerous audiophile product reviewers and users.
Part of the praise is for the ADSP-21584's high performance, which achieves latency targets with a wide margin: the S-Series has latency below 20 milliseconds while delivering a fully immersive 3D audio experience.
Regular TVs are transformed through this sound system. The usual 5.1/7.1 channel sources sound amazing through this system. In fact, I've been re-watching some old movies and the sound quality sounds brand new.
--User Rob Goult
High praise from the most influential judges – S-Series customers. More importantly, Damson Global achieved its goal to bring this premium surround sound product to market before other Dolby Atmos-based wireless products are available, giving Damson Global a unique sales advantage that will allow it to succeed in today’s competitive market.