Apple has become Others in China! Shipment volume fell out of the top five

Latest update time：2024-05-06

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Data released today by market research organization TechInsights shows that in the first quarter of 2024, China’s smartphone shipments were 63.3 million units, a year-on-year increase of 1%, ending 11 consecutive quarters of annual decline.

The most noteworthy thing is that Apple’s market share is only 13.7%, falling out of the top five and becoming Others, behind OPPO (including OnePlus), Honor, Huawei, vivo and Xiaomi.

In other aspects, OPPO, Honor, Huawei and vivo have similar market shares. OPPO shipped 10.7 million units in the first quarter, leading the Chinese smartphone market with a market share of 16.9%.

Honor's shipments increased by 1% year-on-year to 10.6 million units, with a market share of 16.7%, ranking second.

Huawei's shipments increased significantly by 118.8% year-on-year to 10.5 million units, and its market share reached 16.6%, ranking third.

Vivo and Xiaomi followed closely in fourth and fifth place, with market shares of 16.1% and 15.0% respectively.

TechInsights said that the top six smartphone manufacturers accounted for a total of 95.1% of the market share, higher than 93.7% a year ago, indicating that market concentration has further increased.

Other smaller manufacturers in China are limited in scale and channels and continue to face huge challenges in the domestic market.

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