5G commercial use is here! A comprehensive summary of the highlights of MWC 2019
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Report from Leiphone.com (leiphone-sz)
From the perspective of the development of the mobile communications industry, 2019 will undoubtedly be the first year of 5G.
After a lot of preparations in 2018, the upcoming MWC 2019 (Mobile World Congress, held from February 25 to February 28, 2019, at the Fira De barcelona Gran Via in Barcelona, Spain) will undoubtedly become a stage for many communication equipment manufacturers, chip manufacturers and operators to demonstrate their 5G strength and progress. It is also a good opportunity for mobile phone manufacturers to release new phones (or show off their muscles); and at present, many related manufacturers have announced relevant developments around MWC 2019.
Therefore, before MWC 2019 officially begins, Leifeng.com will also take you to see what are the highlights of this MWC.
Smartphones: Folding screens are on the rise, and major manufacturers are competing to make them
As the largest event in the global mobile communications industry, MWC has always been a stage for smartphone manufacturers to compete with each other. At MWC 2019, Samsung, Huawei and other major manufacturers will showcase their folding screen phones, which has made folding screens a trend; at the same time, many manufacturers will also use 5G, multi-camera, TOF, and AI as product highlights to try to attract the industry's attention. This year's MWC is destined to be a carnival for mobile phone manufacturers.
Samsung: S10 first, foldable screen later
Exhibition location: Hall 3 Stand 3I10
Last year, Samsung chose to release its first half flagship smartphone Galaxy S9 series at MWC 2018; this year, Samsung made some adjustments and scheduled the launch of the next-generation flagship S10 before the official opening of MWC.
Samsung Mobile has released a 15-second trailer titled "The Future Unfolds" on its official Twitter account, and the "10" in the trailer refers to the S10. From the information in the video, the S10 will be released on February 20, 2019, and a foldable screen product will also be unveiled. More information shows that the launch event will be held in San Francisco, USA at 3 a.m. on February 21, Beijing time.
Given the star status of Samsung S10 in the industry, a lot of information about the S10 series has been exposed online. From the version point of view, this year's S10 series has three models, namely S10 E, S10 and S10+; they all adopt a full-screen design with narrower upper and lower borders, and the front camera is solved by a hole in the upper right corner. Among them, S10+ has a front dual camera, while S10 and S10+ will use a rear triple camera, and S10 E will use the latter dual camera.
In terms of configuration, the Samsung S10 series will undoubtedly use Qualcomm Snapdragon 855 or Samsung's own Exynos 9820 chip. In terms of memory and storage, the S10 E is 6+128 GB, the S10 and S10+ are both 8+128 GB, and the top configuration of the S10+ may be a combination of 12 +1TB. In terms of battery, the S10 series will provide large-capacity batteries and even support 9W wireless reverse charging.
In addition, at Samsung's press conference this time, we need to pay attention to what form Samsung will release its foldable screen mobile phone. Previously at SDC 2018, Samsung has demonstrated a prototype equipped with Infinity Flex Display, which can be folded in half like a book, and the size and style of the screen display will change accordingly.
More information about the Samsung S10 series and full-screen mobile phones has yet to be revealed by Samsung itself - and it is very likely that the new phones released by Samsung will be unveiled at the MWC 2019 booth.
Huawei: Competing with Samsung, focusing on foldable screens
Exhibition Location: Hall 1 Stand 1H100 & Hall 1 Stand 1H50 & Hall 7 Stand 7C21 & Hall 7 Stand 7C31 & Hall 1 Stand OA1A.10 & Hall 1 Stand OA1.28 & Hall 5 Stand OA5.3 & Hall 4 Stand 4A30 & Hall 2 Stand 2J2Ex & Hall 8.1 Stand CC8.17 & Hall 8.1 Stand CC8.17
As a frequent visitor to MWC, Huawei naturally cannot be absent. In fact, as early as January 24, 2019, Huawei held a 5G press conference and MWC 2019 pre-communication meeting.
As far as mobile phones are concerned, it is currently confirmed that Huawei will announce a foldable screen smartphone product at MWC. Regarding foldable screen phones, Huawei Consumer Business CEO Yu Chengdong has also announced its existence on multiple occasions, but this product has never been publicly unveiled. It is worth mentioning that Huawei has submitted a batch of trademark applications in 2018, including names such as Mate Flex and Mate F.
However, it is unlikely that Huawei's new P series flagship product (most likely named P30) will appear at MWC 2019. In fact, last year Huawei's P20 series was launched in March instead of MWC, and this year is likely to follow this example.
Xiaomi: Bringing the Mi 9 to the International Stage
Exhibition location: Hall 3 Stand 3D10
As Xiaomi deepens its presence in Europe, MWC 2019 has naturally become a big stage for Xiaomi to showcase its internationalization process.
On February 13, the ninth day of the Chinese New Year, Xiaomi officially announced its flagship product, Xiaomi Mi 9, and announced its brand ambassador, Wang Yuan, a member of the TFBOYS band. From the posters, Xiaomi Mi 9 will have three rear cameras and no rear fingerprint recognition. Xiaomi officials said that Xiaomi Mi 9 is "the flagship of the year with super powerful performance, and the best-looking Xiaomi phone so far", and the launch conference is scheduled for February 20.
According to reports, the Xiaomi Mi 9's rear triple camera includes a 48-megapixel main camera + a 12-megapixel secondary camera + a 3D TOF camera, and the main camera configuration has been confirmed by Xiaomi Senior Vice President Wang Chuan. Not only that, Xiaomi CEO Lei Jun has also posted a real shot of the Xiaomi Mi 9 holographic fantasy blue version.
Of course, in addition to the press conference on February 20, Xiaomi has also announced that it will participate in MWC 2019 and will release new products before the show on February 24. If nothing unexpected happens, this new product is likely to be the Xiaomi Mi 9. At the same time, there are also reports that Xiaomi is expected to display the 5G version of the Xiaomi Mi MIX 3 phone at MWC, and the phone will most likely be equipped with a Qualcomm Snapdragon 855 processor with a built-in Snapdragon X50 baseband.
OPPO: 10x hybrid optical zoom + optical screen fingerprint
Exhibition location: Hall 2 Stand 2F9Ex
As the world's fifth-largest smartphone manufacturer, OPPO will not miss the opportunity to show its strength on the international stage. In fact, as early as January this year, many media outlets, including Leifeng.com, have received invitations from OPPO, which show that OPPO will hold an innovation conference in Barcelona, Spain on February 23, 2019. It can be seen that OPPO will take advantage of the popularity of MWC 2019 to show its strength.
Leifeng.com learned that OPPO actually held a technical communication meeting in Beijing on January 16 this year.
At the conference, OPPO released a 10x hybrid optical zoom technology. This technology uses a three-camera solution of "ultra-wide-angle + ultra-clear main camera + telephoto". The ultra-wide-angle camera has an equivalent focal length of 15.9mm, which brings a wide-angle field of view; the ultra-clear main camera can ensure the level of photo quality; and the telephoto camera with an equivalent focal length of 159mm, with the original "periscope structure", supports high-magnification zoom, which can achieve farther and clearer shots - through three cameras, 10x zoom is achieved together.
In addition, OPPO has also released a new optical screen fingerprint technology, whose effective recognition area is 15 times that of the current mainstream optical solution. Users can unlock or pay with fingerprints by tapping anywhere in the entire area. In addition, the optical screen fingerprint supports a unique "black screen blind operation" function, which can be unlocked immediately by touching the screen in black screen state; it also supports dual-finger simultaneous entry and authentication functions, which can greatly improve security and increase gameplay, such as entering two people's fingerprints at the same time to open an App.
Leiphone.com (official account: Leiphone.com) will continue to pay attention to OPPO's more actions at MWC 2019.
vivo: APEX 2019 makes its grand debut
At MWC 2018, vivo amazed the world with its vivo APEX screen phone. Its nearly 100% screen-to-body ratio, lifting front camera, hidden earpiece and sensors shocked the entire industry - some media commented that this is the mobile phone of the future.
On January 24, 2019, vivo chose to debut vivo APEX 2019 in China. As a concept phone, APEX 2019 fully demonstrated vivo's exploration of the form factor of smartphones. It used a series of technological innovations such as full-screen fingerprint recognition technology, dual-sensing hidden buttons, zero-hole speakers, magnetic interfaces, and advanced technology to create a new "Super Unibody" mobile phone form factor. In terms of communication, vivo APEX 2019 also uses Qualcomm 855 mobile platform and supports 5G communication.
Of course, the vivo APEX 2019 is not actually mass-produced, and it does not have a front camera. However, vivo said that it will bring APEX 2019 to MWC 2019 on February 25 and showcase more technological innovations.
Sony: Although the mobile business is declining, the XZ4 series will not be abandoned
Exhibition location: Hall 3 Stand 3M10
As a giant of its generation, Sony has declined in the field of smartphones, but it will never give up. Therefore, Sony has sent out invitations in time for MWC 2019, and its event is scheduled to start at 8:30 am on February 25th, local time.
From the existing information, we know that Sony may launch the Xperia XZ4 series, as well as the XA3 series, L3 series and other products in this event, among which the XZ4 series is naturally the top priority. It is reported that the Sony Xperia XZ4 will use a 6.5-inch screen with a ratio of 21:9, a Qualcomm Snapdragon 855 processor, and a battery capacity of 3900mAh.
In addition, according to Sony’s previous interview at CES 2019, Sony has also confirmed that it will release new mobile phones, which will not only demonstrate the direction of change designated by the new CEO, but will also have better camera performance.
LG: LG G8 ThinQ flagship will be released
Exhibition location: Hall 3 Stand 3K30 & Hall 2 Stand 2K30
In terms of smartphone business, LG has withdrawn from the Chinese market; however, it is still active in markets such as South Korea and the United States. At this MWC, LG will also release a flagship phone, which is likely to be the LG G8. According to the rendering of the LG G8 ThinQ released by Evan Blass on Twitter, the phone will use a rear dual camera and a notch screen design on the front. In addition, there are reports that the LG G8 ThinQ will have a front TOF camera and support 3D face recognition.
If nothing unexpected happens, the LG G8 ThinQ will also use the Snapdragon 855 processor.
OnePlus: Seizing the 5G market, will release the first 5G smartphone model
Exhibition location: Hall 2 Stand 2F50MR
As early as the end of 2018, at the Qualcomm Hawaii Technology Summit, OnePlus CEO Liu Zuohu personally appeared and announced that the world's first 5G mobile phone would be launched in the UK in 2019. As for MWC 2019, OnePlus' latest development is that it announced that it will showcase its first 5G-compatible smartphone model at this conference.
In terms of 5G, OnePlus has also made a lot of progress thanks to its partnership with Qualcomm. As early as October 2018, OnePlus released the world's first Twitter tweet based on 5G network, which also attracted a lot of attention; however, for OnePlus in 2019, it is expected that its dual flagship strategy will not change much, and what is really important is how to seize the 5G opportunity to further expand its influence in the international market.
Nubia: A different approach, wearable + smartphone
Exhibition location: Hall 1 Stand 1C40
In 2019, foldable screens have become a hot word in the smartphone industry. As a result, Chinese smartphone manufacturer Nubia has also released a promotional poster with the theme of Flex Your Life, suggesting that it will cooperate with China Unicom to launch a foldable device at MWC 2019. According to news from China Unicom, the device will be the world's first eSIM terminal.
Previously, Nubia launched a flexible screen device, Nubia α, at IFA 2018. It is a wearable smartphone that integrates the features of wearable and smartphones. At that time, Nubia said that Nubia α would be mass-produced. If nothing unexpected happens, the mass-produced version of the device may be unveiled at MWC 2019.
TCL: Multiple brands work together, foldable screens will also be unveiled
Exhibition location: Hall 3 Stand 3D11
At this MWC, TCL from China will exhibit under the theme of "Making The Future Intelligent". At the same time, TCL will also hold a new product and communication meeting in Barcelona from February 22 to February 24 before the official opening.
TCL said that it will share the dynamics of its Alcatel and BlackBerry terminal products at this event, as well as TCL's layout in folding screens and 5G terminals. Leifeng.com learned that TCL has previously announced that it has successfully developed folding display products, and the sixth-generation LTPS-AMOLED flexible production line launched by TCL's Huaxing Optoelectronics - T4 folding screen will be displayed to the public for the first time.
Lenovo: Smaller but not absent
Exhibition location: Hall 3 Stand 3N30
As a member of GSMA, Lenovo can be said to be a frequent visitor to MWC. However, compared with previous years, Lenovo's presence at MWC 2019 was not very big this year, which may be related to its unfavorable situation in the mobile business in recent years.
Despite this, Lenovo will still participate in MWC 2019; from what is known so far, Lenovo will exhibit products in the fields of smartphones, tablets, PCs, data center solutions, etc.
HMD: NOKIA five-camera flagship will be released
Exhibition location: Hall 3 Stand OA3B.10
On January 25, HMD Global Chief Product Officer Joho Sarvikas announced that HMD will participate in MWC 2019. Subsequently, HMD officially released an event invitation, which showed that HMD will hold a new product launch event at 4 pm on February 24, 2019.
At present, HMD will launch several new smartphones. The most interesting one is the five-camera flagship Nokia 9 Pureview, which has been leaked many times before. In addition, the rumored Nokia 8.1 Plus and other models may also be unveiled.
5G terminal chips: Qualcomm, Huawei and other players compete for the market
From the perspective of 5G and the development of the smartphone industry, 5G chips for mobile terminals can be said to be a key link. From this perspective, Qualcomm is undoubtedly the first to start and the closest to the actual landing; but in 2018, Huawei, Intel, Samsung, and MediaTek were not far behind and launched their own baseband chips. Therefore, this field is also a battleground for many players and will definitely become a highlight of MWC 2019.
Huawei: Balong 5000 attempts to compete with Qualcomm
Although it has been boycotted in many countries around the world, Huawei has not slowed down its 5G steps. At MWC 2018, Huawei released a full range of end-to-end 5G product solutions based on 3GPP standards. The so-called end-to-end refers to the entire 5G product chain covering core network, transmission, sites, and even baseband and terminals. This year, Huawei will definitely focus on the implementation of 5G.
On January 24 this year, Huawei held a 5G press conference and MWC 2019 pre-communication meeting. This was also the first joint press conference of Huawei's Carrier BG and Consumer BG, highlighting Huawei's end-to-end 5G capabilities.
First, from the operator level, Huawei released the world's first 5G base station core chip - Huawei Tiangang, and also released blade-type 5G equipment, including blade-type 5G microwave, blade-type 5G AAU, and blade-type 5G base station, so that customers can build 5G facilities like building blocks. In short, this chip has brought revolutionary improvements to AAU, reducing the size of base stations by more than 50%, reducing weight by 23%, saving power by 21%, and saving half the installation time compared to standard 4G base stations, effectively solving challenges such as difficult site acquisition and high costs.
From the consumer perspective, Huawei Consumer Business CEO Richard Yu released the world's fastest 5G multi-mode terminal chip Balong 5000 and commercial terminals. Huawei said that the world's strongest 5G modem Balong 5000 is the world's first 5G multi-mode modem, compatible with 2/3/4G networks, and the industry's first 5G chip that supports TDD/FDD full-band, bringing more than 2 times the rate increase and supporting Huawei HiLink protocol. Of course, the benchmark for Huawei Balong 5000 is Qualcomm Snapdragon X50 Modem.
There is no doubt that Huawei will showcase the latest 5G developments mentioned above at MWC 2019, and Leifeng.com will continue to pay attention.
Qualcomm: The earliest to start, the closest to landing
Exhibition location: Hall 3 Stand 3E10
In the field of 5G terminal chips, one thing we have to admit is that Qualcomm started the earliest and is closest to actual implementation.
Qualcomm released the Snapdragon X50 5G modem as early as October 2016, which was the world's first 5G modem. In October 2017, Qualcomm announced that this modem chipset completed the world's first 5G connection, and reached cooperation agreements with many operators and terminal manufacturers on the Snapdragon X50 5G chip in early February 2018. At MWC 2018, Qualcomm released a 5G module solution, which greatly reduced the threshold for mobile phone manufacturers to deploy 5G, with the aim of allowing smartphone manufacturers to quickly deploy 5G in 2019.
Throughout 2018, Qualcomm spared no effort in the commercialization of 5G, especially Chinese manufacturers such as Xiaomi, OPPO, and vivo have made a series of progress in 5G. On December 6, 2018, at the exhibition area of China Mobile's Global Partner Conference held in Guangzhou, 5G smartphone prototypes from Chinese OEM manufacturers such as Xiaomi, OnePlus, OPPO, and vivo made their grand debut. Under different brands and appearance designs, they have one thing in common - they are equipped with Qualcomm Snapdragon 855 mobile platform, and successfully stepped onto the 5G stage through this platform.
Of course, the biggest highlight of Snapdragon 855 is still its perfect support for 5G networks. In terms of 5G, it can work with Qualcomm Snapdragon X50 5G modem series, and Qualcomm QTM052 millimeter wave antenna module that integrates RF transceiver, RF front end and antenna unit - thus helping many manufacturers release their 5G commercial terminals in 2019.
It is foreseeable that with the arrival of MWC 2019, Qualcomm will intensify its technological progress and industry cooperation in the commercialization of 5G, and it is very likely that more dynamics on the commercialization of 5G will be announced at MWC 2019. Considering Qualcomm's position in the mobile communications industry, this series of trends basically means that 5G will achieve initial commercialization in 2019.
Leifeng.com will keep a close eye on Qualcomm's developments at MWC 2019.
Samsung: Self-developed baseband may be late, but it will not be absent
At MWC 2018, perhaps the S9/S9+ launch conference was too eye-catching, and Samsung's accumulation and progress in 5G were even drowned out. In fact, Samsung not only released a set of 5G FWA certified by the US FCC at MWC 2018, but also stated that it had successfully developed the first commercial 5G modem and millimeter wave RFIC (radio frequency integrated circuit) based on ASIC.
This year, Samsung chose to keep the S10 out of MWC, possibly in order to highlight its 5G progress during MWC 2019.
Leifeng.com learned that as early as August 2018, Samsung officially released a 5G baseband model named Exynos Modem 5100 on its official website. Samsung claims that this baseband chip fully complies with the 5G standards specified by 3GPP. It uses Samsung's own 10nm process. In addition to 5G networks, it also supports 2G/3G/4G network standards such as GSM, CDMA, WCDMA, TD-SCDMA, and LTE. Therefore, Exynos Modem 5100 is an all-round all-network 5G baseband, which is in line with Samsung's terminal strategy.
The advantage of Samsung's self-developed 5G baseband is that it can launch 5G products according to its own product rhythm, with strong autonomy. Samsung has previously announced that it will launch its first 5G mobile phone in the first half of 2019, which is worth paying attention to.
Intel: In addition to 5G, a series of products will be unveiled
Exhibition location: Hall 4YFN Montjuic Hall M8 Stand F4
Relatively speaking, Intel is a follower in 5G, but with its own efforts in many aspects, it can no longer be underestimated. In 2018, Intel first showed off its 5G skills at the Pyeongchang Winter Olympics, and then booked the 2020 Tokyo Olympics in advance; at MWC 2018, Intel started with 5G PCs and demonstrated a two-in-one PC device that can be connected through an early 5G modem.
In November 2018, Intel released the XMM 8160, a multi-mode modem optimized for providing 5G connectivity for devices such as smartphones, PCs, and broadband access gateways. The modem will support peak rates of up to 6Gbps.
Technically speaking, the XMM 8160 is a multi-mode modem that can support 5G New Radio (NR) standards including standalone (SA) and non-standalone (NSA) modes on a single chip. This means that there is no need for two independent modems to connect to 5G and 4G/3G/2G networks respectively. The integrated multi-mode solution supports dual connectivity (EN-DC) of LTE and 5G, ensuring that mobile devices are backward compatible with 4G in the absence of a 5G network.
Intel said the modem will be shipped in the second half of 2019, but commercial devices using this modem, including mobile phones, PCs, and broadband access gateways, are expected to be available in the first half of 2020. It can be seen that Intel is not in a hurry to get to 5G. And considering its partnership with Apple iPhone, this also means that, at least in 2019, Apple may not be so enthusiastic about 5G - of course, this is understandable.
Compared with last year, Intel has not promoted its participation in MWC 2019 as much. However, according to foreign media reports, Intel and Ericsson have cooperated to develop a software and hardware management platform for 5G, network function virtualization (NFV) and distributed cloud, which will be unveiled at MWC.
In addition, according to Intel, Intel will showcase industrial manufacturing, immersive media experience, unlimited retail deployment and other aspects at MWC 2019, and Intel's own Xeon processors, FGPA, Atom series processors and some connection products will be on display at the Intel booth from February 25 to February 28.
MediaTek: Helio M70 5G baseband becomes a highlight
Exhibition location: Hall 6 Stand 6C30
Although it has lost ground in high-end smartphone chips, MediaTek has not given up on 5G baseband chips. As early as June 2018, MediaTek announced the Helio M70 5G baseband at the Taipei Computer Show, and then in December 2018, MediaTek announced the detailed information of Helio M70.
MediaTek Helio M70 (model MT6297) is manufactured using TSMC's 7nm process. It is a 5G multi-mode integrated baseband that supports 2G/3G/4G/5G at the same time. It fully supports multiple 4G frequency bands, which can simplify terminal design. Combined with the overall power management planning, it can greatly reduce power consumption. It supports 5G NR (new air interface), supports independent networking (SA) and non-independent networking (NSA), supports sub-6GHz frequency bands, high-power terminals (HPUE) and other 5G key technologies, complies with the latest 3GPP Release 15 standard specifications, and has a maximum transmission rate of 5Gbps.
Obviously, MediaTek will display this 5G baseband chip at the booth of MWC 2019, and it is even possible to exhibit a prototype based on it, which is worth paying attention to.
Cloud computing: The world's top four vendors are here
With the advent of the 5G era, the relationship between mobile communications and cloud computing has become closer, so some cloud computing vendors have also appeared on the MWC stage. Among them, Alibaba Cloud, which is relatively active, is Alibaba. However, more and more cloud computing vendors that are interested in internationalization have realized the importance of MWC. AWS, Azure, Google Cloud and other major vendors have also not been absent from the MWC 2019 booth, which is worth paying attention to.
Alibaba Cloud: Focusing on data intelligence, to release 10 cutting-edge products
Exhibition location: Hall 1 Stand 1A70
At MWC 2018, Alibaba Cloud released 8 cloud computing and AI products, including image search, intelligent customer service Cloud Xiaomi, big data PaaS product Dataphin, etc. At that time, Wang Yeming, President of Alibaba Cloud Global Business, said: We can see a trend that Amazon AWS is still focusing on infrastructure services, while Alibaba Cloud has begun to provide comprehensive digital transformation solutions.
At this year's MWC, Alibaba will also hold the Alibaba Cloud Summit and new product launch conference from 2:00 p.m. to 6:00 p.m. local time on February 25. The focus of this conference is "Data Intelligence", and the core topic is how Alibaba Cloud will use data intelligence to maintain Alibaba's digital economy and export technology globally.
Alibaba Cloud said that it will introduce 10 cutting-edge products at this event, which are worth paying attention to.
Microsoft: Azure head makes appearance, Hololens 2 may be released
Exhibition Location: Hall 3 Stand 3N10 & Hall 2 Stand 2J8Ex & Hall 2 Stand 2J6Ex & Hall 2 Stand 2J10Ex & Hall 2 Stand 2J14Ex & Hall 2 Stand 2K7Ex & Hall 2 Stand 2K11Ex & Hall 2 Stand 2K9Ex & Hall 3 Stand 3O24MR & Hall 8.1 Stand CC8.21
As a leader in the cloud computing industry, Microsoft also took to the MWC 2019 booth with the advent of 5G.
At this MWC, Microsoft will officially participate as a member of GSMA. At the same time, Microsoft will also hold a pre-exhibition media sharing session at 5 pm Central European Time. Attendees include Microsoft CEO Satya Nadella, Microsoft's global vice president of Azure business Julia White, and Microsoft Technical Fellow Alex Kipman (father of Hololens).
The personal attendance of Microsoft CEO Satya Nadella shows how much importance Microsoft attaches to this sharing session.
Judging from Julia White's identity, Microsoft will announce the dynamics of Azure at MWC 2019. And Alex Kipman's attendance means new developments of Hololens - judging from Kipman's Twitter content, Microsoft is likely to release Hololens 2 (or the second generation of Hololens) at MWC.
Google Cloud: Engineers will talk about how to empower business
Venue: Hall 4YFN Montjuic Hall M8
Google Cloud, as a cloud service provider under Google, will also participate in MWC 2019. However, Google Cloud's exhibits should focus on existing products and technologies, and will not release any new product dynamics.
However, in addition to participating in the exhibition, Google Cloud will also hold an event on the morning of February 26, where Google Cloud engineer Yolanda Azcunaga will spend an hour talking about how to empower business on Google Cloud.
Amazon Web Services: Five booths with huge product capacity
Exhibition location: Hall South Village Stand SV.25/26/27 & Hall Upper Walkway Stand Meeting Room - CC1.2/1.3
As the world's largest cloud computing company, Amazon's AWS also did not miss MWC 2019. Like Google Cloud, AWS will not release new products at this event, but it provides five different booths, which shows that its product capacity is large and worth paying attention to.
JD Cloud
Exhibition location: Hall 7 Stand 7M35
In recent years, JD.com has continued to make efforts in cloud computing and has made great achievements in industries such as smart cities and games. Now with the arrival of MWC 2019, JD.com is not willing to lag behind and appears on the list of exhibitors of MWC 2019.
Operators: Will build an industrial application platform in the 5G era
Operators are undoubtedly an important part of the development of the mobile communications industry. Judging from the situation this year, almost all operators are paying attention to the development and commercialization of 5G itself, but at the same time, related applications based on 5G are also becoming the focus of operators, such as IoT, smart cities, high-quality content, smart health, smart homes, etc. There is no doubt that in the 5G era, the platform attributes of operators will become more and more obvious.
China Mobile: Comprehensive display of 5G, Internet of Things, smart cities, etc.
Exhibition location: Hall 1 Stand 1F70
As the world's largest mobile operator, China Mobile held a pre-MWC 2019 media briefing on January 30. At the meeting, China Mobile gave a sneak peek at what it will showcase at MWC, including 5G, the Internet of Things, terminals, applications, etc.
At this MWC, China Mobile will set up a 5G holographic live broadcast room to vividly display China Mobile's 5G commercial plan, starting from SA, 2.6GHz industry progress, 5G smart network, etc. At the same time, China Mobile's professional subsidiary for the Internet of Things market, China Mobile Internet of Things Co., Ltd., will focus on the "cloud-pipe-end" business layout, and the exhibition content will cover the two major platforms of OneNET and OneLink, chips, modules, industry terminals, etc.
In addition, China Mobile will also showcase a variety of terminals and applications, including self-branded terminals such as N5 and N5 Pro, and terminals for individual consumers such as 5G CPE, CPE-P40, and home gateways; Migu will focus on displaying application content such as Migu Hui and ultra-high-definition video; smart hardware such as Migu Home speakers will also be unveiled.
It is worth mentioning that China Mobile will also showcase the China Mobile Super Brain smart city application, which has the characteristics of extensive data, rich capabilities, brain-network linkage, cloud-edge collaboration, etc. It can support application scenarios such as big data platforms, smart security systems, environmental perception systems, vehicle-road collaboration, bridge detection, and smart pipeline corridors.
China Unicom launches event with edge computing as the theme
Venue: Hall 8.0- NEXTech Theatre D
Compared with last year, China Unicom's presence at this year's MWC seems to be much smaller. According to the information on the MWC official website, China Unicom did not seem to open a booth, but chose to hold an event called "China Unicom MEC Cloud Commercial Acceleration Plan" on February 26. It is understood that China Unicom will release an edge intelligent commercial platform, a series of innovative commercial products, and an edge IAAS white paper at this event.
AT&T: Applications, network security and IoT in the 5G era
Exhibition location: Hall 4 Stand 4D40 & Hall 4 Stand 4C1/2/3/4/5/6/7/8/9/10Ex
As one of the US telecom giants, AT&T focused on showcasing the following at MWC 2019:
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Use end-to-end technology to deliver near real-time intelligence.
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How network evolution provides convenience and flexibility for business development.
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How network security technology provides protection solutions.
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A three-step strategy for 5G commercialization.
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Solve business challenges with IoT solutions ranging from vehicle issues to global supply chains.
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Health technology will transform patient care and prenatal care.
NTT/NTT DOCOMO: Commercial service will start in September 2019
Exhibition location: Hall 3 Stand 3D31
NTT DOCOMO is the largest operator in Japan, with 77 million subscribers, and has made relatively advanced progress in the development of mobile network technology. At this MWC, NTT DOCOMO will focus on showcasing 5G application cases. At the same time, DOCOMO will launch pre-commercial 5G services in September 2019. At the same time, DOCOMO will also showcase its global digital transformation solutions.
IoT: Flourishing with the advent of 5G
The 5G era will be an era of interconnectedness, which has become an industry consensus. Therefore, whether it is the IoT cloud platform in the cloud, the operators building the IoT network, or the manufacturers deploying IoT terminals, they are all involved in the IoT. Among them, there are also a number of manufacturers specializing in IoT who came to MWC, showing various possibilities for the development of the IoT industry.
China Mobile IoT: Demonstrating the two major platforms of OneNET and OneLink
Exhibition location: Hall 1 Stand 1F70
China Mobile IoT, a subsidiary of China Mobile focusing on the IoT field, will participate in MWC 2019. According to the information released at the pre-MWC 2019 media communication meeting, the exhibition content will cover the two major platforms of OneNET and OneLink, chips, modules, industry terminals, etc.
At present, OneNET, the IoT open platform independently developed by China Mobile, provides protocol adaptation for various devices and sensors, realizes rapid access, data storage, analysis and other functions, thereby improving the development efficiency of enterprises and makers, aggregating various applications, and creating an ecological system. It has nearly 10,000 corporate customers and more than 83 million connected devices.
In terms of IoT chips, after years of development, China Mobile's self-developed chips now cover 2G, 4G, and NB fields, with an annual production capacity of 30 million pieces; it has launched a number of independent brand communication modules under development, and the sales volume of "OneMo" modules has successfully ranked among the top 5 in the industry.
China Mobile's IoT smart hardware covers industries such as smart home, smart meter reading, smart parking, smart wearables, and Internet of Vehicles. Currently, China Mobile IoT has more than 440 million IoT connections, has served more than 70,000 companies, and has an average of more than 5 billion API calls per month.
Tuya Smart: Providing a one-stop whole-home smart solution
Exhibition location: Hall 1 Stand 1C50
Founded in 2014, Tuya Smart currently provides one-stop artificial intelligence Internet of Things solutions to global customers, covering three aspects: hardware access, cloud services, and APP software development, forming a service closed loop of artificial intelligence + manufacturing, and providing B-side technology and business model upgrade services for consumer IoT smart devices.
At MWC 2019, Tuya Smart will demonstrate its platform empowerment capabilities to help manufacturers achieve rapid expansion of smart product categories and global deployment. Tuya Smart realizes the scene experience of integrating AI technology with IoT devices, and has created the OS-level Plug and Play in the IoT field, helping enterprise customers quickly realize product intelligence. Tuya Smart will also arrange an "online intelligence" interactive experience at the booth.
In addition, Tuya Smart also demonstrated its "Tuya Smart Selection" whole-house smart experience area at the exhibition. Based on the Tuya Smart platform, Tuya Technology can provide B-end manufacturers with a one-stop whole-house smart solution.
According to official news from Tuya, visitors can control all smart home appliances of different brands in the whole house through an App "Powered by Tuya" at the booth, and can also interact with smart devices through smart speakers such as Google Home and Amazon Echo.
Ayla IoT: Alexa managed service provider
Exhibition location: Hall 2 Stand 2
Ayla IoT was founded in 2010 and is headquartered in Silicon Valley, USA. It launched its IoT cloud platform solution in 2013. After taking over the US, European and Japanese markets, Ayla IoT established a branch in Shenzhen, China in the first half of 2014, obtained the Internet of Things platform license of the network content service provider, and officially entered the Chinese IoT market.
Ayla IoT introduced voice interfaces as early as 2016. In July 2018, Ayla IoT announced support for Alexa V3 and launched Alexa-as-a-Service, becoming one of the IoT software providers that provides Alexa managed services. Currently, it mainly provides leading platforms for IoT digital twins, device management and application enablement for global customers, helping global companies to connect almost any sensor, system and cloud, and transmit and obtain data. It will participate in MWC 2019 again.
BroadLink: Focus on Remote Master promotion
Exhibition location: Hall 7 Stand 7
Hangzhou Gubei Electronic Technology Co., Ltd. (BroadLink, now renamed Hangzhou BroadLink Intelligent Technology Co., Ltd.) is a professional smart home solution provider and third-party IoT platform. The company focuses on smart home products and services. By integrating advanced technologies such as IoT, cloud computing, big data and artificial intelligence, it opens up the Internet platform channel and helps traditional enterprises transform to intelligence. At present, the company's service areas involve three major sectors: smart single product sales (To C), traditional home appliances/electrical intelligence (To B), and whole-house intelligence (To IC, To Industry & Commerce).
At the end of last year, it released its FastCon (configuration-free solution), Mini Program dialogue interaction, and Remote Master (WiFi voice remote control). It is expected that the relevant solutions will also be exhibited at MWC 2019. In addition, BroadLink's BroadLink DNA platform now has three cloud platforms: AI cloud computing platform, IoT cloud connection platform and IOVT cloud service platform. At the end of last year, the official announced that the three cloud platforms will be opened to the public one after another from 2019.
Leifeng.com also learned from BroadLink officials that BroadLink will focus on the promotion of Remote Master at MWC 2019, and will have a new appearance design for smart remote controls and smart sockets sold in China abroad.
Other manufacturers
As an industry event, MWC not only attracts communication manufacturers and terminal manufacturers, but also attracts a large number of industry chain companies, IP technology providers, developer platforms, content service platforms and infrastructure-related companies. Together, they support the development of the entire industry and are worthy of attention.
Arcsoft: Super Night Scene, Video Bokeh and other products will be unveiled
Exhibition location: Hall 2 Stand 2B66MR & Hall 2 Stand 2C83MR
As a leader in visual solutions for the smartphone industry, ArcSoft's visual AI technology has been widely used in nearly 10 billion smart terminal devices. Its camera algorithm clients include Samsung, Huawei, Xiaomi, OPPO, vivo, etc., covering more than 80% of mainstream Android smartphones. Of course, in addition to smartphones, ArcSoft's visual AI technology has actually been applied to smartphones, automobiles, insurance, security, retail, agriculture and animal husbandry, traditional manufacturing, tourism, education, APP and other fields.
At this MWC, ArcSoft will showcase a number of "+AI" smart products including Super Night Scene, Video Bokeh, 5x optical zoom shooting, human engine, 3D modeling, smart car-mounted, etc., which are worthy of attention.
Google Flutter themed event: empowering mobile developers
Venue: Hall 8.0 - NEXTech Theatre F
In addition to showcasing its cloud services at MWC, Google also hopes to promote its own Flutter development framework through this platform. Simply put, Flutter is Google's mobile UI framework that can quickly build high-quality native user interfaces on iOS and Android, and Flutter is completely free and open source.
Leifeng.com found that from 3 to 7 pm on February 26, Google will hold an event with the theme of Flutter: Google Toolkit for Building Mobile Experiences, focusing on how to use the updates, applications and future of mobile application development of the Flutter framework. The event is divided into sections such as Flutter for Business, Flutter for Developers, Flutter for Design, and Flutter Panel With Partners. Interested developers and designers can pay attention to it.
Amazon launch event: focus on content business and Alexa smart home
Event location: Meeting Room - CC1.2
If CES is the best stage for Amazon to showcase its smart home ecosystem through Alexa, the MWC stage has a different meaning for Amazon. Especially this year, in addition to AWS exhibition, Amazon will also hold a special event themed Amazon Enterainment and Home Series from 9 am to 6 pm on February 25.
Judging from the content of the event, Amazon hopes to use this to showcase its own Prime Video, voice-operated music, digital services, and other content, as well as a comprehensive introduction to its Alexa, smart home consumer experience, smart speaker devices, and Amazon backup and storage services.
Nokia: How to empower industries with 5G
Exhibition location: Hall 3, Stand 3A10
Nokia attaches great importance to MWC 2019. Leifeng.com learned that Nokia will hold a communication meeting for the media and analysts on February 24, which will be hosted by Nokia President and CEO Rajeev Suri himself.
Nokia's theme for this exhibition is to show how it can change business, industry and human experience through its end-to-end 5G and innovative technologies; in terms of specific content, Nokia's exhibition includes Connected Industries, Connected Cities and Connected Consumer, involving Industry 4.0, smart cities and consumer experience.
ARM: 5G infrastructure and IoT become the focus
Venue: Hall 6 Booth E.30
As a semiconductor intellectual property provider, ARM is also actively participating in MWC 2019. In this event, ARM CEO Simon Segars will attend in person and deliver a heavyweight speech at 10 a.m. on February 27, which will touch upon the impact of the fifth technological wave on the future world.
At ARM's booth, ARM will showcase its product roadmap for 5G infrastructure and Project Trillium (large-scale machine learning deployment, whether in data centers, sensor clusters or smartphones); ARM will also showcase its progress in IoT, including IoT semiconductors and the Pelion IoT platform. In addition, in the field of autonomous driving, ARM will also show how it can create a higher level of autonomous driving technology through 5G, machine learning and secure data solutions.
Favored Tech: Two new technologies will be released
Exhibition location: Hall Congress Square Stand CS122
Favored Tech is a Chinese manufacturer that is able to achieve multifunctional nano-protective coatings from IPX2 to IPX8. According to the company, as of September 2018, more than 200 million mobile phones have used Favored Tech's multifunctional nano-protective technology to achieve structural waterproofing and nano-protection.
At MWC 2019, Fivotech Nanotechnology will release two new technologies to solve the material and process problems in hardware manufacturing of smart terminals in the 5G era; and these new technologies will also be demonstrated at the booth from February 25 to 28.
Leifeng.com Summary
Compared with previous years, MWC 2019 has a different meaning.
On the one hand, it will herald, carry and witness the arrival of the 5G commercial era; on the other hand, it coincides with the node of endless changes in the development of the entire smartphone industry; and in a larger industry dimension, it will witness a large number of industry and technology intersections between 5G and many fields such as cloud computing, artificial intelligence, IoT, smart cities, and enterprise digital transformation, thus becoming a forward-looking stage for the next round of technological revolution. It is therefore particularly important and deserves special attention.
Of course, the companies and products mentioned above are just the tip of the iceberg of MWC 2019. As a technology media focusing on "intelligence and the future", Leifeng.com has always paid close attention to MWC and sent three editors, Bao Yonggang (WeChat ID: BENSONEIT), Li Shuaifei (WeChat ID: ifly308), and Zhang Shuai (WeChat ID: mr3right), to the event and exhibition site in Barcelona, Spain, to witness and record the technological developments at the exhibition site.
MWC 2019, Leiphone.com is with you.
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