Li Yanhong finally let go of his idol image after climbing a mud pit shirtless on a show.

When people talk about Robin Li, they usually say that he is the only boy in the family and has been taken care of since childhood. In addition, he is a top student from a prestigious family, so he has always had a heavy "idol" burden.

Lei Jun has a famous song "Are you OK", Zhou Hongyi often appears on 360's spoof posters, Jack Ma will dance in the form of an alien at the annual meeting, and Pony Ma has a reserved program every year, but Robin Li has always appeared in the few forums and conferences as a serious entrepreneur, and he talks about AI, Baidu's strategy and some "serious" topics about the future of pan-tech. If you search for "Robin Li" on Baidu, you will get this kind of picture:

The only time that Li Yanhong participated in a relatively "improper" activity was when he poured a bucket of water on his head in public during the Ice Bucket Challenge. However, the overall look was very much a staged photo, and he still had the self-possession of an idol who can only keep his hair in a mess even if his hair is broken.

But this time, Robin Li actually appeared on a reality show: "A Thousand Miles Across the World" with British explorer Bell.

Who is Bale? British explorer, host, writer, and speaker. It is said that he was dubbed "the man at the top of the food chain" because of the shocking food he ate on the Discovery Channel show "Man vs. Wild". Some media summarized the top ten heavy-tasting moments in Bale's show, including but not limited to drinking urine, drinking raw yak snow, eating raw beef liver, drilling tunnels, swimming naked in frozen rivers, and eating raw insects is child's play. Shaquille O'Neal once joked that the closest he was to death was when he was on Bale's show. Bale looked at him and said, "Why can't I find anything to eat?"

As you can imagine, it takes some courage to appear on Bell's show.

From the preview video, we can see that Li Yanhong is rolling in the mud, climbing rocks with his bare chest covered with freshly cut yak skin, and is covered in dust and dirt, completely lacking his former elegance.

I don’t know if Robin Li is enjoying this show. In the trailer he said, “Now that I have made the decision, I have no regrets.” However, Leifeng.com saw that in another video, Robin Li said, “I really regret it a little now.”

Baidu suffered a public opinion crisis last year, and Robin Li also intended to make some changes, including introducing Lu Qi, the former executive vice president of Microsoft, as the president of Baidu, reforming the medical division, etc., and perhaps participating in a reality show is also to reveal the message of "change" to the outside world - anyway, Baidu's public relations team is actively warming up for the Li Yanhong episode of "Crossing the Thousand Miles" to be aired on Friday. It is reported that Robin Li's daughter and wife Ma Dongmin will also appear on the show, and we will see a more comprehensive Robin Li.

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