MCU giants compete for a market worth hundreds of billions
Statista data shows that the global industrial control and automation market will reach US$234.3 billion in 2022, and is expected to reach US$339.6 billion in 2026, with a CAGR of 9.7% in the next four years. According to China Industrial Control Network, the size of China's industrial automation market will reach 253 billion yuan in 2021. It is expected that the size of China's industrial automation market will grow to 311.5 billion yuan in 2023. The growth rate is higher than that of the world, and the future prospects are bright.
At the same time, benefiting from strong market demand in the Internet of Things, smart home, automotive electronics, industrial control and other markets as well as national industrial policy support, the MCU chip market has grown rapidly. According to IC Insights forecasts, total MCU shipments will grow at a compound annual growth rate of 3.0% between 2021 and 2026 , and total MCU shipments are expected to reach 35.8 billion pieces by 2026 .
With the continuous upgrading of the intelligence level of China's manufacturing industry, emerging industries with higher technological content such as CNC machine tools, precision machinery, lithium battery equipment, new energy vehicles, and robots are gradually emerging. MCU, as a necessary component for industrial automation, is bound to move towards The development of higher computing power, higher intelligence and lower power consumption has led to the continuous upgrading of the demand and performance of industrial control MCUs .
On April 9, 2024, the " Second Industrial Control MCU Technology and Application Innovation Forum " was hosted by Shenzhen Xinshiye Technology Co., Ltd., co-organized by the 12th China Electronic Information Expo (CITE2024), and supported by the Shenzhen Semiconductor Industry Association . It will be officially held in the M3 conference room of Hall 1 of Shenzhen Futian Convention and Exhibition Center . It will focus on the two cores of "Industrial Intelligent Connectivity and Inspire the Future" to create a professional display and efficient communication platform, bringing industry professionals an immersive experience of the deep integration of industrial innovation achievements and the chip industry. The smooth experience injects new momentum into the development of MCU in the new era of industrial intelligent manufacturing.
As an industry benchmark for exchanges in the LianTong industry chain, this forum brings together upstream and downstream enterprises and experts and scholars in chip design, supply chain, end-customer and other industries, and joins hands with more than 150 industrial elites to bloom brightly on site, bringing the forefront of the industrial control MCU industry chain. Innovation results help relevant enterprises accelerate the formation of new productive forces and create a new engine for high-quality development.
*Please stay tuned for subsequent agenda updates
This conference invited NXP senior marketing manager Li Tangshan, STMicroelectronics China Microcontroller, Digital IC and RF Products Division (MDRF) marketing manager Huo Sun, Shanghai Belling Industrial Marketing Director Mao Jingjing, and ESD protection expert Lai Dawei. Many industry experts , including Zhao Minghui, Product Director of Zetta Technology, Liu Sheng, Deputy General Manager of Hangshun Chip , etc., visited the site in person to continuously output the most forward-looking expert opinions, the most authoritative industry analysis, and the freshest research results to help the industry condense. The latest trend.
Li Tangshan, graduated from Xi'an Jiaotong University with a master's degree in engineering, joined the former Freescale in 2013. He has more than ten years of experience in embedded industrial marketing, application, and support fields, and has rich industry experience and keen understanding of the semiconductor industry, ecological environment, and customer markets. Currently, he is mainly responsible for the industrial application marketing and business development of NXP Greater China.
Huo Sun- Marketing Manager, Microcontroller, Digital IC and RF Products Division (MDRF), STMicroelectronics China
Sunny HUO is the marketing manager of Microcontroller, Digital IC and Radio Frequency Products Division ( MDRF ) of STMicroelectronics China. He has more than ten years of technology and market experience in the embedded field. Currently focusing on the STM32MPU microprocessor product line and ecological expansion, we are committed to promoting the widespread application and development of STM32MPU products in the Chinese market.
Mao Jingjing has 15 years of working experience in the semiconductor industry. She has focused on the industrial control and new energy markets for many years.
She has worked for large domestic companies such as China Resources Microelectronics and China Electronics Hikvision. She
has extensive experience in power semiconductors, power management, and MRAM-related product lines. and application experience.
David Lai-ESD protection expert
Lai Dawei has more than 15 years of experience in the high reliability and electrostatic protection design industry. He has worked in many semiconductor companies such as TSMC, GF, and NXP. In addition, he is the first author/corresponding author of more than 160 international patents (in the United States, Europe and China) and many top IEEE journals.
Zhao Minghui, Product Director of Zetta Technology, has 10 years of experience in the semiconductor industry and 5 years of experience in big data architecture design and digital transformation implementation.
Liu Sheng (Ellison) graduated from the Department of Electronic Engineering of Harbin Engineering University with a bachelor's degree. He later obtained a master's degree in marketing and marketing management from the China Business School of the University of Hong Kong. He is a student of the fifth batch of integrated circuit leading talents of the Ministry of Industry and Information Technology. He started his career in technology development and later moved to technical support, sales and marketing positions. He has 25 years of experience in the semiconductor industry.
He has worked for European and American semiconductor companies (Avnet, ON Semi, Synaptics, FPC) and local semiconductor companies (Shenzhen Chipsea Technology). He is currently the deputy general manager of Shenzhen Hangshun Chip Technology R&D Co., Ltd., responsible for marketing and sales related work. With a profound engineering background, he has a deep understanding and rich experience in consumer markets such as mobile phones and peripherals, personal health care market (POCT) and other segmented applications of MCU. Bringing the experience and methodology learned in European and American companies to serve domestic semiconductor companies and contribute a small amount to the development of the domestic semiconductor industry.
In 2024, the semiconductor industry is ushering in a new start: in order to cater to the growing demand for semiconductor products, the semiconductor industry is undergoing a transformation driven by innovative technologies. The 2nd Industrial Control MCU Technology and Application Innovation Forum brings together the world's leading companies, outstanding leaders and cutting-edge experts to communicate and discuss cutting-edge trends, learn from the methodologies of outstanding companies in the industry, promote R&D innovation, reduce costs and increase efficiency, and help the growth of industrial control MCUs.
The semiconductor industry is facing a rebound, and MCU manufacturers are actively exploring new markets. "Seeking change" has become a footnote in 2023, and it also indicates the development direction in 2024. However, the industry structure is "involved" and old experiences and methods are no longer tenable. Multiple innovation paths must be explored before they can take root. The 2nd Industrial Control MCU Technology and Application Innovation Forum creates an industrial control MCU industry ecological exchange field. Standing on the platform's perspective, face the fog and overview the overall situation, and find the "new incremental" path through close communication among the industrial chains.
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Exploring the Industrial Control MCU Industry Ecosystem
The 2nd Industrial Control MCU Technology and Application Innovation Forum deeply connects the supply and demand sides, bringing together upstream and downstream enterprises in chip design, supply chain, channels, end customers and other industries to jointly explore the path of high-quality development, achieve complementarity of high-quality resources, and reshape Industrial cooperation ecology.
As the largest and most influential electronic information expo in Asia, China Electronic Information Expo (Chinese abbreviation: Electronics Expo, English abbreviation: CITE) has become a place for the global electronic information industry to explore cutting-edge technologies.
This year's CITE2024 lineup is equally luxurious, including China Electronics, Huawei, TCL, Hisense, Tianma Microelectronics, Longteng Optoelectronics, SMIC, MediaTek, Guoxin Jingyuan, Shanghai Huali Group, Shanghai Maizhu Semiconductor, Shanghai Microelectronics, Jingchuang Advanced , Chaozhou Third Ring Road, Fenghua Hi-Tech, Sichuan Yongxing, Guangzhou Feihong, Keysight Technology, Chaoyang Power Supply, Tongtaiyi, Renmin University of Finance and Economics, Shenwei, Zhongfu, Kingsoft Office, Kirin, Longsys, Fujifilm, H3C , Kingston, Guoxin, Sanxiaxing, Yundao Intelligent Manufacturing and other companies made a collective appearance, with more than a hundred cutting-edge technologies and products leading the debut, as well as the CITE Brand Innovation Theme Pavilion, Digital Trade Ecology Pavilion, Basic Electronics Pavilion, and Electronic Information Industry Application Pavilion. Waiting to check in at the exhibition hall, it’s full of attractions.
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Master Xin provides you with exclusive benefits:
Bonus 1: Receive 50+ MCU industry quality reports
Benefit 2: Join 300+ elite communities in the semiconductor industry for free
Benefit 3: Exquisite gifts will be drawn in limited quantities: physical book of "Chip Storm", 20 yuan JD card, electronic version of "2023 Hard Core Industry Special Report"
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