[Digital Trends] Smart home enters the fast lane and the development boom is booming again
Comprehensive well-off, quality life, this year's Online 2020 China Brand Day has just passed, and International Family Day is coming soon. For a while, there are constant topics around Smart Home .
Chatting, entertainment, doing housework, protecting safety... As artificial intelligence and Internet of Things technologies gradually mature, various smart products emerge in an endless stream, from smart sweeping robots to smart speakers, smart companion robots, to smart door locks, smart toilet lids, etc. More and more smart home products are "entering ordinary people's homes" and are becoming popular lifestyle products and a new consumption trend.
After the PC Internet era, the mobile Internet era, and the Internet of Things era, smart homes are about to enter a period of integration and competition from a state of flourishing . The leading home appliance companies with strong development momentum and high-tech companies with early layout all hold the tickets to the finals of the Internet of Things era smart home. Only companies with advantages such as a large user base, brand, technology, and capital can take the lead in the smart home scene.
The leading home appliance companies have mastered the traffic of IoT smart home , that is, the number of basic users, while the technology giants control the entrance to smart home. With the entry-level product advantages cultivated by the AI voice + smart speaker model, Huawei's HiLink platform has accumulated more than 50 million users, the total shipments of IoT connected devices have exceeded 150 million, and Xiaomi's Xiaoai voice assistant has more than 60 million monthly active users.
First of all, it is Haier Smart Home, which is constantly iterating the smart experience . The current Haier is no longer the traditional home appliance Haier, but Niuhulu Haier Smart Home! Speaking of home appliances, every family has one or two Haier products, which are rooted in the user's home . This is the fundamental reason why the home appliance company stands out from the shortlisted candidates.
In the market of smart air conditioners, smart refrigerators, and smart washing machines , Haier Smart Home can be said to have a fairly solid voice, allowing users to eat healthy smart refrigerators, wear healthy and comfortable smart washing machines, and breathe healthy smart air conditioners. For users, Haier's smart home is quite "down-to-earth". For example, during the anti-epidemic period, Haier gradually developed healthy air scenarios such as air conditioner sterilization, air sterilization, and antibacterial fresh air .
Image | Pixabay
Next is Huawei, which has the advantage of communication . 5G has made Huawei soar, and naturally it will not miss the potential of smart home. Huawei's absolute advantage lies in its strong technical advantage in communication, so the network connection link is naturally smoother.
As a technology player focusing on "building roads and bridges" , Huawei has released the Hi-link smart home ecosystem strategy, with AI speakers, smart screens, routers and smartphones as the entry points. For family life, Huawei directly guarantees the stability and smoothness of smart homes, greatly improving the user experience.
最后是以 性价比著称 的小米,不得不承认,小米靠性价比推出不少明星产品,比如插线板,巨能写中性笔、电饭煲等等,被粉丝戏称为 小米杂货铺 也不是没原因,实在是产品生态太广泛了。
The star among these star products is naturally Xiaomi smart speaker. It can be said that the first smart home product for most people is the door brought by Xiaomi smart speaker. Today, Xiaomi speaker has become the hub of Xiaomi smart home, controlling other smart home products.
Image | Pixabay
In the last round of smart hardware development, the smart home industry has always been in a tepid state. The epidemic has magnified the contactless connection between people and things, and things and things. The vigorous promotion of new infrastructure will also promote the substantial leap of the Internet of Things industry. As one of the sub-sectors of the Internet of Things, a new round of outbreak of smart home is beginning to emerge.
As one of the largest segments of the consumer Internet of Things, smart home will naturally accelerate its implementation as 5G is deployed more quickly .
On April 30, Suning's "First Store in China" opened and made a stunning appearance as Suning's first global smart life experience center . As a commercial landmark in Nanjing's city center and a benchmark store for Suning's smart retail, the Xinjiekou store has teamed up with major brands to bring dozens of scene experience centers to create a CES technology exhibition at the doorstep of Nanjing citizens.
Among them, Midea brought its high-end AI technology home appliance brand COLMO to the experience center. Its smart home appliance sets, including air conditioners, will provide users with a full set of smart home experience space. The country's largest XiaoBiu Smart Home Experience Hall also made its debut, bringing together more than 60 products under XiaoBiu Smart Home to achieve full-house smart linkage within the scene .
Image | Pixabay
The museum also created multiple scene experience areas such as smart home appliances and smart health. With the empowerment of Suning's smart brain BiuOS, Suning Smart can connect and control more than 100 brands and more than 5,000 smart products in home scenes such as living rooms, kitchens, and bedrooms .
The contactless economy developed by the epidemic has also risen in smart homes. The door handles that hid viruses at the beginning have brought a small climax to the smart door locks that use facial recognition to open the door . This type of door lock has a built-in human infrared sensor in the unit door machine . When a person approaches the door machine within a range of 1 meter, the machine can be automatically awakened for facial recognition without the user having to perform any other operations, and it is completely touchless.
Secondly, voice control is also accepted by more and more people and applied in more and more scenarios. In the era of smart home, voice control of home appliances has become a general trend, completely saying goodbye to the traditional single-press touch method, effectively avoiding touch marks, voice control of elevators, avoiding contact, and indoor one-button elevator call is the best new application scenario.
Image | Pixabay
It can be said that contactless interaction directly expands the new scenarios of smart homes. At present, with the vigorous development of information technologies such as 5G and artificial intelligence, contactless smart home products will move from independence to interconnection, creating a complete set of smart home scenarios.
The global wave of intelligence is sweeping in, and smart homes are growing rapidly. With the accelerated deployment of 5G and the continued strong demand from consumers for smart home hardware such as smart speakers, the scale of the smart home market will be further activated.
Data from research institutions show that China's smart home shipments will increase to 215 million units in 2020. By 2023, the smart home market size will grow to US$157 billion (approximately RMB 1.1 trillion). Digital life is really not far away.
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