OSE China | Review of major brand events in the first half of the fiscal year: fruitful results and a promising future!

Latest update time：2024-10-30

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Time flies by, and the first half of FY25 of RS has come to an end. When we turn the page and look back at the wonderful moments, we find that the past six months have been full of surprises, challenges, and great harvests, from the grand opening of the RS PRO offline store, to the stunning appearances at the Munich and Industrial Expo, to the eye-catching advertisements at the airport. Each major event is like a beating note, playing the exciting movement of RS together.

1. Brand events keep pace with the times

1. RS PRO Industrial Products Selection Qingdao Xinruiya No.1 Store Grand Opening

On June 18, RS PRO Industrial Products Selection Qingdao Xinruiya Store No. 1 was officially unveiled. As the first offline store of RS PRO Industrial Products Selection, Qingdao Xinruiya Store No. 1 indicates that RS PRO is accelerating the expansion of its omni-channel service capabilities, focusing on the new industrial layout of the "last mile" of industrial product services, and achieving accurate docking between supply and procurement parties and direct demand.

2. OSC will make a wonderful appearance at the 2024 Munich Shanghai Electronics Show

The 2024 Munich Shanghai Electronics Show was held from July 8 to 10. Jiang Wenhui, Business Development and Marketing Director of RS China, was invited to be a special guest of Sifangwei Live Broadcast. During the live broadcast, she deeply analyzed the current business development of RS, innovative achievements and deep insights into the market, and also looked forward to the future development direction of RS. At the same time, RS RS PRO products also made a wonderful appearance at the booth, showing its high quality and innovation to the audience.

3. Wonderful appearance at the 2024 Industrial Expo

From September 24 to 28, RS PRO teamed up with Tmall Industrial Products to showcase a variety of hot-selling electronic component products to the audience at the 24th China International Industry Fair.

4. Airport advertisements are launched

In October, OSC China officially launched airport advertisements at Shanghai Pudong Airport and Hongqiao Airport, opening a new visual feast. The launch of airport advertisements will allow more partners to understand the quality and service of OSC China, and create opportunities for OSC China to work together with more partners.

2. Promotional activities continue to be strengthened

Promotional activities are a highlight of RS in the first half of FY25. RS's MRO industrial products super discount season, RS's super discount special, electronic components super discount, 618 mid-year sale, RS PRO summer discount, enjoy the summer RS local stock full gift event, gift Mid-Autumn Festival local stock full gift and other uninterrupted preferential measures have attracted many customers to inquire and participate.

3. Video account live broadcast is exciting

1. OSC selects industrial products

With their professional knowledge and enthusiastic attitude, the new "anchors" of OSC vividly demonstrated the selected products and industry solutions of OSC Industrial Products in the video live broadcast, and introduced the characteristics, advantages and applicable scenarios of each product in detail, so that customers can understand OSC products more intuitively. At the same time, the live broadcast will also share the latest developments and trends in the industry, providing customers with valuable information and suggestions.

2. Partners come together to help

Thermal imaging technology expert FLIR brings popular instruments to visit

Keysight Digital & RF Live Broadcast

OKdo and DEBIX join hands to be guests in the live broadcast room of the European Times video account

TE Tyco Electronics is a guest in the live broadcast room of OSC Video

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Through cooperation with partners, OSEK's video live broadcast has brought rich and diverse content to the audience. It not only showcases OSEK's industrial and electronic products from mainstream suppliers in the industry, as well as a wide range of service solutions, but also provides customers with a platform to easily understand OSEK products and industry trends, while also promoting exchanges and cooperation within the industry.

3. Video account store opens a new chapter

The official launch of the OSC video store accelerates the expansion of omni-channel service capabilities and provides a new sales channel for OSC, allowing customers to purchase OSC products more conveniently. At the same time, the video store also provides OSC with a platform to showcase its brand image and products. Through the live broadcast function of the video account, OSC can show customers OSC industrial products and industry solutions, thereby increasing brand awareness and influence.

4. Continuation and inheritance of corporate culture

1. Face-to-face meeting with Liu Sheng, one of the first employees of OSC

Meeting Liu Sheng, one of the first employees of OSE, is a profound inheritance of the company's history and culture. In 1999, the young Liu Sheng stepped into the door of OSE. During the six years at OSE, Liu Sheng was deeply immersed in the unique cultural concept.

In 2024, Liu Sheng and RS PRO reunited, and RS PRO Industrial Products Selection Qingdao Xinruiya No. 1 Store came into being. This is not only a tracing back to the source, but also a two-way rush.

2. Team building by Oushi

On August 2, Eurochip launched a two-day and one-night outbound activity with the theme of “We are united in purpose” in Nanjing.

This outreach activity is not only a team integration journey full of vitality and challenges, but also a reflection of the brand spirit that OSE has always adhered to. In the future, OSE will continue to move forward courageously, guided by the brand spirit and goal of "We work together, stick to our faith, uphold mindfulness, and make continuous progress."

Looking ahead, the prospects of OSE are promising. The remarkable performance of OSE in the first half of FY25 has laid a solid foundation for the subsequent efforts. I believe that in the days to come, OSE will continue to forge ahead, provide customers with better products and services, and continue to support the digital transformation of the industry.