Zhudidian Semiconductor brings cinematic quality experience to Tencent ROG gaming phone 7 series

Immersive HDR image quality, true color restoration, and eye-protecting screen experience

Shanghai, China, April 13, 2023 - Zhudian Semiconductor, a professional provider of innovative video and display processing solutions, announced today that ASUS' newly released Tencent ROG gaming phone 7 series is equipped with visual display solutions from Zhudian Semiconductor, including all HDR, HDR image quality enhancement, professional color calibration solutions, DC dimming and other advanced technologies bring users a more immersive, realistic, comfortable and eye-friendly visual experience.

Tencent's ROG gaming phone 7 series uses Qualcomm's second-generation Snapdragon® 8 mobile platform and is equipped with a 6.78-inch AMOLED screen that supports 1,500 nits peak brightness, a resolution of 2448*1080, and a refresh rate of up to 165 Hz. In order to better utilize the display performance of the screen, this series of mobile phones continue to use the professional visual display technology of Pixel Point Semiconductor to deeply improve the display quality of the screen from different dimensions.

PixelPoint Semiconductor’s visual display solution helps Tencent ROG gaming phone 7 series improve the visual experience in the following aspects:

Full-time HDR - can convert video content in SDR (standard dynamic range) format into HDR (high dynamic range) effect in real time, so that SDR videos can display richer colors and higher contrast on the screen, allowing users to enjoy the full-time performance on their mobile phones. Cinema-level picture quality can also be easily obtained.

HDR image quality enhancement - further enhance HDR video image quality through new dynamic high-precision HDR tone mapping, achieving a display effect close to HDR10+, presenting a more vivid and three-dimensional image on the screen, further enhancing visual immersion. This feature has been Obtained HDR certification from Amazon, Netflix and YouTube video applications, users can access the above apps to obtain more high-quality HDR content.

Professional color calibration - Each Tencent ROG gaming phone 7 series is factory calibrated using the company's efficient calibration software. From 100 nits to the highest peak screen brightness, the average Delta E (a measure of color accuracy) is always less than 1. It can restore the original colors on the screen.

Authentic Skin Tone - Calibrated skin tone solutions ensure accuracy across all display modes, delivering realistic skin tones of real people in all content, whether in photos, videos captured on your phone or characters in popular movies.

Color cast correction – As part of the display adjustment process, this feature ensures overall screen color accuracy at low brightness by correcting the color cast that occurs on the screen panel at low brightness.

DC Dimming - Dynamically adjusts the display's current to reduce screen flicker caused by traditional pulse-width modulation (PWM) dimming, improving eye comfort while maintaining excellent viewing clarity.

Zhang Kaishun, general manager of ASUS's smartphone business unit, said: "The screen is a window that conveys reality and the world of art, and the display quality of the picture is the key to determining visual immersion. I am very pleased to have the professional technical support of Pixel Point Semiconductor in visual display, allowing Tencent to The ROG gaming phone 7 series makes better use of hardware performance and faithfully restores the colorful world of reality and art to the screen.”

Xiong Ting, President of Zhuidian Semiconductor (Shanghai) Co., Ltd., said: "As a mobile phone product with gamers as the main audience, Tencent ROG gaming phone 7 series continues its consistent strong style in terms of core performance and screen quality, and this also provides an opportunity to improve The visual display performance of the mobile phone provides a solid foundation. I am very pleased that through the close cooperation between our two teams, the ROG gaming phone 7 series has been more comprehensively improved in terms of color accuracy, image quality, and viewing comfort. I hope that we can improve it in the future. Expand more technical cooperation to bring a new leap to the video and game visual experience on mobile phones! ”