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As we all know, the laptop market is a very mature industry and also a high-end consumer electronics market with a huge scale.

In recent years, the outbreak of the epidemic has given rise to the demand for remote work and online education, and global notebook computer shipments have also climbed to a 10-year high. According to a report by Strategy Analytics, after reaching a high in 2020, global notebook computer shipments increased by 19% year-on-year in 2021, reaching a record high of 268 million units again.

It is worth noting that as one of the three major pieces of smart hardware, the laptop market is relatively "closed". The underlying chips are basically monopolized by European and American manufacturers, while the parts and foundry markets are dominated by Taiwanese manufacturers. For mainland Chinese manufacturers, this is still a trillion-level market that needs to be developed urgently.

Under this circumstance, Xinhai Technology, as the mainstay of domestic semiconductor design manufacturers and a true pioneer of "domestic substitution", has successively launched chip products such as PD, EC, USB Hub, HapticPad pressure touchpad kit, and took the lead in starting the localization process of laptop chips.

High-profile appearance at Computex 2022, showing the "power of Chinese chips" to the global supply chain

On May 24, at COMPUTEX 2022, the world's top computer exhibition, the highly anticipated laptop ecosystem products of Xinhai Technology finally made their global debut. With the laptop EC, PD, HapticPad pressure touchpad solutions and peripheral products as the "stepping stone", Xinhai Technology officially announced its strong entry into the laptop field, which also became an important highlight during the exhibition.

As is known in the industry, EC stands for Embedded Controller, which is the "housekeeper" chip of the motherboard of laptops and desktop computers, providing the computer with functions such as power on and off management, low power management, mouse and keyboard management, and communication management.

At this year's COMPUTEX exhibition, Xinhai Technology took the lead in launching the domestically produced 32-bit high-performance EC chip for laptops: CSC2E101, which has technical features such as high integration, high security, low power consumption, and easy development. The product specifications have reached the international leading level.

With more and more electronic devices such as laptops and mobile phone brands on the market, the diversification of fast charging protocols and the customization of charging cables have become a trend. Safety, fast charging and cable compatibility have become the main direction for improving charger performance. Xinhai Technology has carefully created a safe, reliable, multi-protocol PD chip: CS32G051, which only requires one cable to complete charging and discharging, external display, mouse and keyboard, network cable connection, and external hard drive connection, thereby obtaining a more extremely streamlined and extraordinary product experience.

In addition, as a leading domestic manufacturer of pressure touch chips, Xinhai Technology has extended this product advantage to the laptop market and launched an overall HapticPad solution that includes chipset + algorithm solutions, providing users with an ultra-thin structure, low power consumption, and high-sensitivity touchpad interaction experience.

During the epidemic prevention and control period, it is not easy for manufacturers located in mainland China to participate in the exhibition, but this does not prevent Xinhai Technology from showing the strength and determination of Chinese chip brands to the global PC industry. Xinhai Technology not only landed on the offline COMPUTEX physical exhibition at the Taipei Nangang Exhibition Hall, but also simultaneously opened the COMPUTEX online virtual exhibition, fully demonstrating the company's hard power in the notebook field.

"Computex Taipei is one of the world's largest computer technology and trade exhibitions. Exhibitors include global benchmark-level computer industry leaders as well as emerging forces in various fields of the global PC industry. It is an international stage for the entire global PC industry chain to fully showcase the annual "new designs, new creations, and new products." Xinhai Technology said that Computex 2022 is the debut of Xinhai's PC series products on the international stage, and it is also a chance for domestically produced PC core products to bravely stand on the international stage and show the "Chinese core power" to the global supply chain.

As mentioned above, computers are a fairly mature traditional industry that has thrived for 40 years and has formed a very complete and solidified supply system from the supply side to the client side. This is both an opportunity and a major challenge for mainland Chinese manufacturers.

When asked why they entered the laptop market, Chipsea Technology said that, first of all, the market capacity of the laptop field, which is worth hundreds of billions of yuan, gives the company enough room for development and creates more opportunities. Secondly, the products of traditional PC manufacturers are relatively solidified, and more manufacturers with technological potential need to join in to activate product innovation. Finally, in the past two years, domestic computer manufacturers have been deeply affected by the semiconductor shortage. Driven by the comprehensive rise of the country's new generation of information industry, a group of domestic chip manufacturers need to "stand up" and take up the banner of localization.

Entering the high-end market, injecting new vitality into the global PC industry

For the current laptop market, under the established supply chain system, simply achieving domestic substitution is not enough to impress customers. Whether domestic chip manufacturers have technological innovation capabilities and whether they can help customers improve their market competitiveness and bring better user experience are the issues that domestic chip manufacturers need to think about.

Xinhai Technology has already answered the above questions. Xinhai Technology said that the company will make full use of the latecomer advantage of product entry, and innovate the definition and design of chips based on a deep understanding of user needs to make the products more in line with current market trends. At the same time, the company has adopted the latest technology and more advanced processes to create its own advantages in security, high integration, low power consumption and easy development ecology.

Jiwei.com learned that through long-term technological accumulation, Xinhai Technology is making great progress, entering the high-end market, breaking through with a diversified product portfolio, and insisting on creating high-security, high-performance, high-reliability, and easy-to-develop products, injecting new vitality into the laptop chip market.

Xinhai Technology's EC chip is a representative product of high security, high performance and high reliability, and is also an important step in entering the high-end laptop market.

According to reports, the EC chip is the system steward of the laptop, responsible for the laptop's environmental perception and some input and output interfaces. If the EC firmware is tampered with, it may leak important user data and bring data security risks. Xinhai pays special attention to the security technology research and development of EC products, so we added the Secureboot feature to the first generation of products, bringing secure boot to the EC stage.

In fact, security is a must-have feature for high-end business models in the current laptop market, and is also the development trend of future laptops. Chipsea Technology believes that in the future digital world, information security is the cornerstone of digitalization, and more mainstream products will use high-security chips.

It is worth mentioning that for a long time, due to the high technical threshold, the global laptop EC chip market has been monopolized by a few companies in the United States and Taiwan. The launch of Xinhai Technology's EC chip not only brought highly competitive innovative products to the industry, but also meant breaking the monopoly of overseas companies on China's laptop EC chips and realizing domestic substitution.

Xinhai Technology said that Xinhai has always attached great importance to continuous technological research and development. Higher product positioning also means higher demand for R&D capabilities, which will accelerate our pace of advancing into cutting-edge technologies, continuously launch products for more segmented markets, and continue to create value for our customers.

At present, Xinhai has launched chip products such as PD, EC, USB Hub, HapticPad pressure touchpad kit, and new products such as SAR sensors will be launched in the future, gradually building a rich laptop chip product ecosystem.

In addition to excellent product performance, as a domestic chip manufacturer headquartered in Shenzhen, China, Xinhai also has better supply chain continuity and can provide better localized services for mainland customers.