Qualcomm is looking to seriously beef up its PC processors, announcing plans last night for a next-generation Arm-based processor that is "designed to set the performance benchmark for Windows PCs" and will be able to go head to head with Apple's M-series processors.
Qualcomm Chief Technology Officer Dr. James Thompson announced plans for the new processor at the company's 2021 Investor Conference, with the goal of launching it in 2023 and providing samples to hardware customers within nine months of launch.
According to The Verge, the new processor will be designed by the Nuvia team, which Qualcomm acquired earlier this year for a massive $1.4 billion. It is worth noting that Nuvia was founded in 2019 by three former Apple employees who previously worked on Apple's A-series processors.
Qualcomm also made a big promise: in addition to competing with Apple's best-in-class M-series processors, Qualcomm is committed to leading the way in "sustained performance and battery life." In addition, Qualcomm will expand its Adreno GPU with the goal of providing desktop-class gaming capabilities for its future PC products.
Qualcomm has previously tried to break into the PC processor space with its Snapdragon 8cx series processors and its collaboration with Microsoft on the SQ1 and SQ2 for the Surface X. However, when Apple launched the M1 series last year, the Arm-based processors offered revolutionary power efficiency, and Qualcomm's efforts in the PC space have so far been lackluster.
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