The phenomenon of App Store keywords collectively falling off the charts has resumed, and this time the impact is widespread

       This article comes from the official account of Qimai Research Institute

　　On October 28, 2021, some keyword search rankings on the App Store showed abnormalities. After data investigation, it was found that a large number of products had keywords not been ranked, including their own brand words and core industry words!

　　This keyword anomaly has a wide range of impact

　　① The phenomenon of failing the exam is concentrated at 11 a.m.

　　According to Qimai data monitoring, the phenomenon of keywords falling off the list occurred mainly around 11 a.m. and began to recover around 12:30 p.m.

App [Xiaohongshu] ranking trend under its brand words

App [Bilibili] ranking trend under its brand word

　　②The affected keywords are basically big words

　　According to statistics, the keywords affected this time are basically big words, such as brand big words - Honor of Kings, Douyin, Taobao, Alipay, as well as Himalaya, Douyin, etc.

The number of apps that failed to appear on the list under the keyword "Honor of Kings"

The number of apps that failed to appear on the list under the keyword "Taobao"

　　In addition, there are some big industry words - for example, social, live streaming, music, finance, etc.

Number of apps that failed to appear on the list under the keyword “social”

Number of apps that failed to appear on the list under the keyword “live streaming”

　　③ More than 25% of the top 1500 apps were affected

　　Taking brand words as an example, through data statistics, it is found that 379 apps in the Top 1,500 Free Apps List of App Store failed to make the list under their own brand words, accounting for 25%; 513 apps in the Top 1,500 Free Games List failed to make the list under their own brand words, accounting for 34%.

　　As of now, the phenomenon of failing the exam has been restored.

　　Reasons for failure to pass the exam

　　Some developers asked Apple to confirm the anomaly in the App Store, and Apple responded: No comment.

　　Based on the abnormal signs this time, it is speculated that it is likely to be a short-term systemic failure of Apple. However, some developers speculate that it is not ruled out that the systemic bug is caused by the testing of the machine flash channel, or it is caused by the update of the iOS15 system algorithm.

　　Some users reported that a few days ago, the overseas market saw a situation where "brand words were not protected". In addition to products such as WeChat and QQ, brand words of other leading products also fell off the list. This time it may be that Apple has once again expanded the market scope of the algorithm adjustment test.