According to the latest data released by SensorTower, in the third quarter of 2021, users' total spending on Apple's App Store and Google Play reached 34 billion US dollars, a year-on-year increase of 15.1%.
Since the outbreak, user spending on the Apple App Store and Google Play Store has been growing, but has now slowed down. Growth in the third quarter was mainly driven by Google Play, which increased from $10.2 billion to $12.1 billion, an increase of 18.6% year-on-year. Apple App Store revenue increased from $19 billion to $21.5 billion, an increase of 13.2%.
In addition, the number of first-time app installations by users has decreased compared to last year. SensorTower said: "In the third quarter of 2011, the number of app installations (first time) on Apple's App Store fell by 1.2%, from 8.2 billion to 8.1 billion. Google Play fell by 2.1%, from 28.2 billion to 27.6 billion."
IT Home learned that Apple's App Store is currently the target of accusations from many antitrust agencies around the world, and Apple has been making changes. However, Morgan Stanley analyst Katy Huberty said that these changes will not cause any significant damage to Apple's App Store sales profits.
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