Beijing Ingenic: The company's MCU is mainly used with the company's LED driver chips, and the current sales volume is not large

On September 13, Beijing Junzheng stated in an interaction with investors that the company's MCU mainly cooperates with the company's LED driver chips, and current sales volume is not large.

Public information shows that Beijing Junzheng is an integrated circuit design company. Since its establishment, it has continued to invest in embedded CPUs, video codecs, image signal processing, neural network processors, AI algorithms and other fields to form core technologies of independent innovation. Based on these core technologies, Beijing Junzheng has launched two product lines: microprocessor chips and smart video chips. Around these two product lines, it has developed corresponding software and hardware platforms and solutions to help customers quickly bring products to market.

In the first half of this year, the market demand for Beijing Junzheng's product lines was strong, and the overall operating income showed a rapid growth trend, which led to the continuous growth of net profit. At the same time, the asset valuation appreciation of Beijing Junzheng's inventory, fixed assets and intangible assets generated by the acquisition, and the depreciation and amortization of the assets on Beijing Junzheng's reporting period had a total impact of RMB 36.5111 million; at the Beijing Sicheng level, the impact of the intangible assets and fixed assets value-added amortization formed by the acquisition of ISSI on its profits during the reporting period was RMB 30.6161 million.

Talking about market competition, Beijing Ingenic said that ISSI has more than 20 years of experience in the automotive storage market. It currently ranks first in the automotive SRAM market and second in the automotive DRAM market. The largest player in this market is Micron. From the perspective of market competition, Beijing Ingenic does not fully compete with Micron and Samsung in the main market. Of course, Beijing Ingenic also has some competitive products, such as DDR4 and LPDDR4, but it also provides customers with a wide range of products and services from DDR to DDR3. Therefore, Beijing Ingenic is mainly positioned in the differentiated market, which is also an important market that will develop in the long term and has good growth potential.