Unleashing the potential of the Snapdragon 888 Plus flagship, the Honor Magic 3 series achieves excellence with all-round technology

On August 12, Honor held a new product launch conference to release its latest flagship product, the Honor Magic3 series, to the world. As a high-end flagship mobile phone that explores extreme technology, the Honor Magic3 series is equipped with the annual flagship mobile platform Snapdragon 888 and Snapdragon 888 Plus. Combined with Honor's chip optimization and calling capabilities, it will bring users an extremely extraordinary experience. Among them, the Honor Magic3 is equipped with the Snapdragon 888 5G mobile platform, and the Honor Magic3 Pro and Honor Magic3 Ultimate Edition are both equipped with the Snapdragon 888 Plus 5G mobile platform.

At the press conference, Qualcomm President and CEO Amon expressed his blessings through a video. He said: "Honor's unique insights and opinions on consumer needs, as well as its innovative technology and product development capabilities, will help us improve the performance of the next-generation Snapdragon mobile platform and enable experiences that exceed consumer expectations. Our new flagship platform Snapdragon 888 Plus and Honor Magic3 are a perfect match."

As the performance core of the all-round flagship, Snapdragon 888 Plus is designed to bring a flagship mobile experience. It brings more enhanced features based on the excellent performance of the Snapdragon 888 mobile platform. Its integrated Qualcomm Kryo 680 CPU, the super core adopts the industry-leading Arm Cortex-X1 architecture, with a main frequency of up to 3.0GHz, brings surging power to users and perfectly meets the hard-core performance requirements of the Honor Magic3 series. At the same time, the excellent performance foundation of Snapdragon 888 Plus is combined with Honor's OS Turbo X technology, GPU Turbo X graphics acceleration engine and LINK Turbo X technology, which greatly improves the system fluency of the Honor Magic3 series, allowing users to play large-scale games for a long time, bringing users an excellent comprehensive experience.

In terms of imaging, the Honor Magic3 series integrates the essence of Honor imaging technology, bringing another leap in mobile imaging experience. Among them, the Spectra 580 ISP used by Snapdragon 888 Plus can achieve a processing speed of up to 2.7 billion pixels per second, which provides computing power guarantee for the industry-leading multi-camera imaging system of the Honor Magic3 series. The Honor Magic3 series also AI-based the video process of the film industry for the first time, and can support the AI ​​tone recommendation function. By identifying scene elements to intelligently match and recommend LUT tones suitable for the style, the professional imaging experience is brought to the public, allowing users to shoot blockbuster movies at will and fully express their emotions and aesthetics.

In terms of AI, the 6th generation Qualcomm AI engine supported by Snapdragon 888 Plus can support up to 32TOPS of computing power. The overall AI performance is improved by more than 20% compared to Snapdragon 888, providing a powerful terminal-side computing power foundation for the Honor Magic 3 series to continue to deepen the AI-enabled smart experience.