iPhone 12's new waterproof ad draws complaints from netizens: Water damage voids warranty

A man who was soaked by heavy rain and looked hopeless was making a phone call in the rain, and the ad slogan was "Splash and water resistant, rest assured, iPhone is here."

I wonder if you netizens have seen this splash screen advertisement on the Weibo App today.

Due to the "excellent" advertising effect, it sparked heated discussions and complaints from netizens.

Many netizens said that the advertisement shot by Apple this time was indeed very effective. It was not only full of laughter but also shocking enough.

Of course, some netizens also complained that the phone is not covered by the warranty if it gets wet. Will such a "heavy" rain make some users curious to try out the waterproof performance of the iPhone 12 in their hands?

It can be clearly seen on the iPhone 12 purchase interface of Apple's official website that the official pointed out that the iPhone 12 and iPhone 12 mini are splash-proof, water-resistant, and dust-proof. After testing in a controlled laboratory, their performance reached the IP68 level under the IEC 60529 standard (staying underwater for up to 30 minutes at a maximum depth of 6 meters).

Splash, water, and dust resistance are not permanent and may degrade due to normal wear and tear. Do not charge a wet iPhone.

Refer to the owner's manual for cleaning and drying instructions. Damage caused by immersion in liquids is not covered under warranty.

It should be noted that "waterproof mobile phones are not covered by warranty if they get soaked in water" is also an unspoken rule in the current mobile phone industry. Once a mobile phone gets soaked in water, you need to pay out of your own pocket to repair it.

Therefore, it is recommended that netizens who own IP68-rated mobile phones should not be curious about testing the waterproof performance of their mobile phones.

It is worth mentioning that Apple was previously fined 10 million euros by the Italian antitrust watchdog for unfair business practices when promoting the iPhone’s waterproof feature in Italy.

In a public statement, the agency said Apple's sales practices were "aggressive and misleading" because the company advertised that several iPhone models were water-resistant without stating that they were only water-resistant in certain circumstances.