IDC: Global wearable device shipments reached 440 million in 2020, a year-on-year increase of 28.4%

Jiwei.com reported on March 16 that the latest report released by market research firm IDC showed that global shipments of wearable devices in the fourth quarter of 2020 were 153.5 million units, a year-on-year increase of 27.2%; in 2020, global shipments of wearable devices were 444.7 million units, a year-on-year increase of 28.4%. In the fourth quarter, Apple took 36.2% of the market share, ranking first.

Image source: IDC

In the fourth quarter of 2020, Apple shipped 55.6 million wearable devices, a year-on-year increase of 27.2%, ranking first in market share. Shipments of watches increased by 45.6%, while the growth rate of Bluetooth headsets dropped from 28% and 29% in the first two quarters to 22%, slowing down year-on-year growth.

Xiaomi ranked second with 13.5 million units shipped and a market share of 8.8%. Due to tight supply, the shipments of wristbands fell by 18.3%. The Bluetooth headset category has grown by 55.5% since last year, mainly concentrated in China and other parts of Asia Pacific.

Samsung and Huawei ranked third and fourth, with shipments of 13 million and 10.2 million units respectively, and market shares of 8.5% and 6.7% respectively. BoAt, which operates only in India, shipped 5.4 million units, ranking in the top five.

It is worth noting that the market share of wristbands fell by 17.8% in the quarter, accounting for only 11.5% of wearable device shipments. Among all wearable devices, Bluetooth headsets are the largest device category, accounting for 64.2% of shipments, followed by watches, accounting for 24.1%.

Image source: IDC

Image source: IDC

The top five manufacturers in terms of wearable device shipments in 2020 were Apple, Xiaomi, Huawei, Samsung, and Fitbit, with shipments of 151.4 million, 50.7 million, 43.5 million, 40 million, and 12.9 million units, respectively.