Have you ever used a shared power bank? Now, shared power banks can be found everywhere in the mainstream business districts of first- and second-tier cities, and many companies have entered the market. Judging from this, the shared power bank industry has formed a certain business model and is profitable.
According to Securities Daily, a practitioner said: "In 2019, the shared power bank industry carried out two large-scale price adjustments. The first time, the general price was changed from 1 yuan per hour to 2 yuan per hour. In September and October, the price generally increased from 2 yuan per hour to 3 yuan per hour." The report said that a shared power bank device can pay for itself in just half a month.
Zhaimi learned that the slogan of shared power bank companies used to be "high-quality stores can get their investment back in one month, and ordinary stores can get their investment back in three months." Earlier, these companies generally advertised a payback period of 3-6 months, or even "less than a year."
Shared power bank
According to iResearch data, the total number of shared power banks users has been on the rise from 80 million in 2017 to 290 million in 2020, but the growth rate has slowed down significantly, with the annual growth rate dropping from 104.9% to 56.3%, and then to 15.6%. Although companies have begun to expand into third- and fourth-tier cities, it will take several years to cultivate the lower-tier markets.
It is worth mentioning that 2021 may be the first year for shared power bank companies to go public. Xiaodian Technology signed a listing guidance agreement last year and is expected to be listed on the Growth Enterprise Market this year. Monster Technology has also announced plans to go public in the United States, and may be listed in the United States in the first half of this year.
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