Vivo Shen Wei released the 2021 New Year's speech: adhere to long-term investment in technological innovation

       Sina Digital News reported on the evening of February 3 that vivo today released its 2021 New Year's message with the theme of "Remain true to our original aspiration and work hard to plant seeds". In it, Shen Wei, founder, president and CEO of vivo, mentioned that vivo must always adhere to long-termism and altruism, and fully implement user-oriented and design-driven values ​​to create exciting products and services for global consumers and improve user satisfaction.

　　In his speech, Shen Wei summarized the past year of 2020. At the beginning of the epidemic, vivo turned its sales outlets covering the whole country into front-line supply stations for digital epidemic prevention, allowing countless users to get products safely without leaving home, meeting the needs of online education in special times. In terms of products, vivo has taken the first step in design-driven development. In addition to the improved appearance of the X series, S series, and iQOO series products, it also launched the OriginOS system. In terms of technology, the X50 series and X60 series have two consecutive generations of micro-gimbal technology and professional imaging performance, standing firm in the high-end market.

　　In 2020, vivo's globalization process has been fully accelerated. It has entered more than 40 countries and regions, and has been ranked top 3 in many national markets such as India, Indonesia, Thailand, etc. In October last year, vivo officially announced its entry into six European countries, including Poland, Germany, France, Spain, Italy and the United Kingdom, and announced a long-term strategic partnership with UEFA, officially becoming the global official partner of the next two European Cups.

　　In terms of data, the latest report released by IDC shows that vivo's smartphone shipments in 2020 exceeded 111 million units, accounting for 8.6% of the market share, returning to the top five in the world; in terms of technology, it has submitted 5,000 proposals to the 3GPP standardization organization and more than 2,000 5G invention patents, and was the first to achieve full coverage of 5G mobile phones in the price range of 1,500 yuan to 6,000 yuan, promoting the development of the 5G industry with years of technological accumulation.

　　Shen Wei believes that the challenging year of 2020 has passed, and the global smartphone market, especially the Chinese market, began to recover in the third quarter of last year, and is expected to continue to rise in 2021. In the new year, vivo will adhere to long-termism, altruism and win-win, design-driven and user-oriented, recruit talents worldwide, build an elite talent model, and gradually develop in a diversified and globalized direction.

　　The following is the full text of vivo's 2021 New Year's speech "Don't forget your original intention and focus on planting seeds":

　　Happy New Year to all vivo colleagues and partners around the world!

　　The cold winter is about to pass and the New Year is here. On behalf of vivo, I would like to extend my sincere greetings to my colleagues who have worked hard for another year, and to our family members who have silently supported us behind the scenes. Thank you all for your perseverance and dedication in the past year. I wish you all good health, family happiness, success in everything, and all your wishes come true in the new year!

　　2020 is an extraordinary year. The sudden outbreak of the COVID-19 pandemic disrupted our work and life. At the beginning of the outbreak, many people experienced hesitation and felt the fragility of life. In the process of fighting the epidemic, those little, big and small heartwarming stories have made us feel the brilliance of humanity and the power of love.

　　Looking back on this year, it has brought us many challenges, but it has also given us time and space to think, settle down and grow.

　　We did it. At the beginning of the epidemic, we transformed our sales outlets across the country into front-line supply stations for digital epidemic prevention, allowing countless users to get products safely without leaving their homes, meeting the needs of online education during special periods, and helping the elderly cross the digital divide.

　　We have achieved the development of the 5G industry with years of technological accumulation, submitted 5,000 proposals to the 3GPP standardization organization, and have more than 2,000 5G invention patents. We were the first to achieve full coverage of 5G mobile phones in the 1.5-6k price range, meeting the needs of different users to the greatest extent.

　　We have clarified the positioning of brands and products in the new era, using "the simplest and most joyful" as the brand concept and "the joy of humanity", "the joy of exploration" and "the joy of achievement" as the value proposition to guide different brands and product lines.

　　We are determined to make long-term investments in technological innovation, invest strategic resources in design, imaging, systems, performance and other areas that users care about, introduce global talents, and unite the greatest partners. Taking imaging as an example, we have nearly 1,000 R&D personnel deployed around the world, launched two generations of micro-gimbals in succession, created a professional imaging flagship, and started cooperation with the century-old brand Zeiss.

　　We have taken the first step towards design-driven development. Not only have we made further progress in the appearance of the X, S and iQOO series products, we have also launched the new OriginOS system. With the concept of "design based on origin, design as origin", we follow human instinct and intuition, empower the largest number of users with the ability to solve problems, and achieve it in a perfect and elegant way.

　　We have entered the global market, including Europe, and implemented the "More Local, More Global" declaration, bringing our products and services to more users in foreign countries. In particular, we have achieved good market performance in India, Indonesia, Southeast Asia, and South Asia.

　　What makes me most happy is that during the epidemic, with the support of the government and relevant departments, we applied for charter flights to bring back colleagues and their families, agents and partners who were still stranded overseas. The continued growth of the company has given us the strength to further become a solid backing for every vivo person. Culture is our most important cornerstone, people are our greatest wealth, and the premise for us to achieve our long-term goals of health, longevity and happiness.

　　At last year’s annual meeting, we proposed “staying true to our original aspiration and returning to the entrepreneurial path.” Faced with the pressure of the epidemic and the challenges of a complex market environment, every vivo employee has always been on the entrepreneurial path with full enthusiasm and enterprising spirit, which has also enabled us to reap the above-mentioned results.

　　This year, I would like to propose “Don’t forget your original intention and focus on planting seeds”!

　　What is the original intention? The original intention is our culture and values, and the original intention is the three dreams of us vivo people! Always keep a normal mind, do the right thing and strive to do things right; take making the four stakeholders happy as the mission, take health and longevity as the vision, build a world-class culture, provide world-class products and services, and finally gain a world-class and respected great brand!

　　We have talked about original intention many times. This year I want to focus on planting seeds!

　　We often say that cause determines effect, and if you focus on sowing the seeds, the results will follow naturally. So what is the manifestation of focusing on sowing the seeds? At the current stage, I would like to emphasize three points.

　　First of all, focus on planting seeds and adhere to long-termism in everything.

　　Only by adhering to long-termism can we better maintain a normal mind, not be disturbed by short-term pressure and temptation, and be more likely to do the right thing and do it right. If a person is always busy doing short-term things, focusing on short-term results, and ignoring long-term important things, it will be easy to go wrong and will inevitably not go far.

　　Long-termism is not just a methodology, but also needs to become everyone's thinking habit. We should face the uncertainty of the environment soberly, think with a long-term perspective, improve the ability to simplify things, and seek more answers from the mission, vision and values.

　　Every field should invest more time, energy and resources to think about and plan long-term things, and make long-term plans in terms of brand, product, technology, design, marketing services, supply chain, etc., so as to better plant causes and make the results more certain.

　　In the long-term investment of scientific and technological innovation, we should operate and plan in a long-term way. In the established core track, we should dare to embrace uncertainty, strengthen joint innovation with partners, and truly realize the through path from technology to products.

　　Secondly, we should focus on planting seeds and always adhere to altruism and win-win results.

　　We often say that duty is not to take advantage of others when cooperating with others, and to be willing to suffer losses. Being willing to suffer losses is the first step to benefiting others and achieving win-win results.

　　Our business development today is inseparable from the support and collaboration of every partner. If we want to have healthy and long-term cooperation with any partner, we must first think from their perspective, think about what they think, and pay attention to their core demands and strategic concerns. With an altruistic heart, we will unswervingly build a united front of mutual trust and win-win, pursue the happiness of all and oppose the happiness of one person. If we think of our own interests first in everything, and fail to take into account the interests and strategic concerns of others, then we will definitely not be able to be healthy and long-term.