Today, Zhang Yixing's studio announced that it has officially terminated its contract with Samsung due to unclear definitions of countries and regions for Samsung mobile phones. The details are as follows:
After self-examination and serious communication with all our endorsed brands, we found that among all the brands currently endorsed by Mr. Zhang Yixing, Samsung Electronics' global official website still has unclear definitions of countries and regions. Its behavior of blurring our country's sovereignty and territorial integrity has seriously hurt the national feelings of our Chinese compatriots. We strongly condemn this and will never tolerate it. We welcome all partners who adhere to the one-China principle and reject all groups or organizations that have any unclear positions and attitudes on China's sovereignty and territorial integrity. Here, Mr. Zhang Yixing officially announces the termination of his contract with the Samsung mobile phone brand.
It is worth mentioning that from the time Samsung signed Zhang Yixing's contract to the time the two parties officially terminated the contract, the cooperation between Samsung and Zhang Yixing lasted less than a year.
At the launch of Samsung Galaxy A8s in 2018, Samsung officially announced that Zhang Yixing, a popular star in China, became the brand spokesperson for Samsung mobile phones in Asia.
This time, Zhang Yixing terminated his contract with the Samsung mobile phone brand. I wonder who the brand will sign next?
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