Huawei takes the top three in the world. Honor is also crazy: it has become the top five in the world in three years.

　　On December 28, Honor President Zhao Ming released an internal email titled "Welcome to 2018, Fight the World, Defend the North Slope, and Plant the Honor Flag All Over the World". In the email, Zhao Ming summarized Honor 's performance in 2017 and announced its 2018 strategy: globalization. Let's take a look at the relevant content with the mobile phone portable editor.

　　Zhao Ming said that according to Canalys data, from January to November, Honor's sales share ranked first among Chinese Internet mobile phones, and its sales were far ahead; in November, Honor ranked first in the Android camp in China's overall market sales data; and in the highly anticipated Double Eleven campaign, Honor also took the first place in the industry with sales of over 4.02 billion yuan.

 Huawei takes the top three in the world. Honor is also crazy: it has become the top five in the world in three years.

　　Zhao Ming said in the email: "2017 is the year with the most new products released in Honor's history, and it is also the year when our technology has accumulated a lot of experience. Each time is an exploration of the industry:

　　With the Honor V9, which is one step ahead of others, we have redefined the performance level of a flagship phone; the beautiful Honor 9 allows consumers to fully unleash their pursuit of beauty; the full-screen Honor 7X allows a thousand-yuan phone to have the experience of a flagship phone.

　　On November 28, Honor's profound accumulation in chips, systems, photography, screens, audio, battery life and other fields was combined into a groundbreaking AI phone: Honor V10. The AI ​​phone is Honor's next "breakthrough" point, and it is also the "breakthrough" point of the entire mobile phone industry, which is of milestone significance. "

　　Zhao Ming said that in 2018, Honor will build a dual-engine development model at home and abroad. Focusing on brand high ground, covering populous countries, with the United States, Europe, Russia, Africa, Turkey, India, Indonesia and other key regions, relying on the unique Internet light asset model, Honor will become a "top five" brand in the global mobile phone market in the next three years; in 2020, overseas market sales will account for 50%

　　Zhao Ming also reminded that we should be wary of losing ourselves in the face of big opportunities and incentive policies, and thus go astray. We should pursue growth, but more importantly, healthy growth. When fighting in the global market, we should uphold strategic confidence, fully abide by local laws and regulations, and respect local culture.

 Huawei takes the top three in the world. Honor is also crazy: it has become the top five in the world in three years.

　　The following is the full text of Zhao Ming’s internal email:

　　Welcome 2018, fight the world, defend Beipo, and plant the flag of glory all over the world!

　　Dear glorious brothers and sisters,

　　2017 is coming to an end. Thank you all for your creative and pioneering work this year. We have not only successfully completed our annual goals, but also achieved a series of remarkable results. Here, I would like to express my deep gratitude to every Honor user, every brother and sister, and every partner!

　　All greatness comes from a brave beginning. Looking back at the past four years, despite facing numerous challenges and fierce competition, we have never hesitated to achieve glory. We are humble, but we never set limits on ourselves; we respect the rules, but we never limit ourselves, so we have been unstoppable and have been crowned with glory all the way.

　　Throughout 2017, the mobile phone industry was moving forward in a downturn. On the surface, it seemed calm, but in fact, it contained changes. We saw some brands struggling to survive, some brands hitting the bottom, and some brands experiencing ups and downs, staging a thrilling scene. But for Honor, 2017 was a year of calm acceleration, continuous improvement, and securing victory. According to Canalys data, from January to November, Honor's mobile phone sales share ranked first in China's Internet mobile phones, and its sales were far ahead; in November, Honor ranked first in the Android camp in terms of overall market sales in China; and in the highly anticipated Double Eleven campaign, Honor also won the first place in the industry with sales of more than 4.02 billion yuan.

　　2017 is the year with the most new products released in Honor's history, and it is also the year when our technology has accumulated a lot. Each time is an exploration of the industry: with the Honor V9, which is one step ahead of others, we redefined the performance level of a flagship phone; the beautiful Honor 9 fully unleashed consumers' pursuit of beauty; the full-screen Changwan 7X makes the thousand-yuan phone have the experience of a flagship phone. On November 28, the deep accumulation in the fields of chips, systems, photography, screens, audio, battery life, etc. was gathered into an epoch-making AI phone: Honor V10. AI phones are Honor's next "breakthrough" point, and even the "breakthrough" point of the entire mobile phone industry, which is of milestone significance.

　　In 2017, Honor's global journey was a year of strategic focus. We made in-depth efforts, achieved breakthrough development in core markets, and built future-oriented capabilities step by step. In the Russian and Finnish markets, Honor ranked among the top three in market share from January to October; and during Amazon's "Black Friday" event, Honor achieved breakthrough growth of more than 100% in the French, German, and American markets.

　　We must face the achievements with a normal heart, but face the reputation with a pious heart. In 2017, the average praise rate of Honor products reached 98%, and some products even reached 100%. It is not just a number. Behind every praise, there is a young person who is full of expectations and affirmation for Honor. We cherish these honors very much, because they embody the efforts of all Honor people and the love given to us by users. We must thank the leaders and colleagues of the Group and Consumer BG for their decision-making and support at every key node of Honor's development, as well as the full support of the 2012 Laboratory, HiSilicon, R&D, supply chain and other departments. Honor's progress fully reflects the competitiveness of the entire Huawei system.

　　Thank you, love and glory.

　　In 2017, Honor's development exceeded market expectations. Rationally speaking, this was a natural and expected result. Honor's strategic direction has always been very firm. We never waste resources on non-strategic goals, and we never envy or follow any so-called trends outside of our strategic plans.

　　From the slogan "With friends, there is a future" in 2014 when Honor was growing, to the slogan "A slow bird waits for the wind" in 2015, to the slogan "Don't be afraid of the wind stopping" in 2016, to the slogan "Look at the long-term situation" in 2017, Honor has demonstrated its insight and foresight, and has grasped the pulse of the development of the mobile phone industry at every step. In the midst of the market torrent, Honor has been able to stay focused and has always maintained a rare clarity and rationality. Honor has always insisted on creating user value as its core, creating technology trend products for young people as its mission, adhering to the strategic control points of quality, innovation, and service, and adhering to the business model of light Internet assets, online and offline integration, and partner communication.

　　In a sense, strategic confidence and skilled operation ability are Honor's greatest success, and this is also our most valuable asset for the future. It is based on this that Honor has been able to consolidate its position as the number one brand of Internet mobile phones, Honor's AI technology has been leading the industry for half a year, Honor products have achieved such good performance and reputation, and the Honor brand has won the love and support of hundreds of millions of consumers.

　　In 2017, we have fully understood the world. In 2018, we will embrace the world even more vigorously.

　　Looking to the future, Honor's strategy is very clear, that is, to build a dual-engine development model at home and abroad. At the Honor 4th Anniversary Celebration just passed, we announced our global strategy: Honor will focus on brand high ground, covering populous countries, with the United States, Europe, Russia, Africa, Turkey, India, Indonesia and other key regions, relying on the unique Internet light asset model, to become a "top five" brand in the global mobile phone market in three years; in 2020, overseas market sales will account for 50%!

　　In 2018, we set out again bravely to face the vast global market.

　　This is by no means an easy journey. In the world, we not only have to face markets with different competition and different patterns, but also face the challenge of cross-cultural communication. It takes three years to complete the strategic layout that others take 10 years or even longer. At the same time, brothers in the domestic market are also facing the situation of increasing concentration of the entire industry, a decline in the overall market, and more intense competition. What awaits us in the future is not only a big opportunity paved with flowers, but also a big challenge full of pressure.

　　Honor’s globalization is Honor’s second venture.

　　Starting a business is difficult, and our real challenge is how to open up a glorious and unique development path in overseas markets, and win growth with attitude, value, brand and reputation.

　　At present, there are two mainstream models for the development of the industry in overseas markets: one is to impact overseas markets with low prices and low quality, and occupy the market. Most of them are at the expense of brand, reputation and even the future; the other is that some international mature giants use a step-by-step approach to long-term layout. Neither of these two models is suitable for Honor. Unlike other brands, Honor must dare to use a light-asset Internet model overseas, with innovation, quality and service as strategic control points, to become the most popular technology trend product among young people around the world. We must join hands with partners around the world, open up offline and online channels, and build a solid ecosystem of win-win cooperation.

　　This is a road that no one has ever walked, but glory needs to be blazed. The most urgent thing at present is to have a group of capable and courageous talents to go to where they are most needed.

　　Here, I would like to express my special thanks to the Group and Consumer BG for their great support for Honor's global strategy. Not only did they clarify the global dual-brand strategy and let Honor develop, but the global business was directly operated by the Honor Business Department. In terms of human resources and incentive mechanisms, Honor was supported with unprecedented strength. Not long ago, Mr. Ren officially issued the "Honor Brand Mobile Phone Single Unit Commission Bonus Plan" document, helping us sound the rallying cry for the global conquest. This is a guide charge, inspiring thousands of troops to go to the battlefield, and cross the Pacific Ocean with high spirits.

　　The industry is even more excited about the Honor brand mobile phone unit commission bonus plan than we are. As Honor people, we should have a deeper and more correct interpretation. Only through the reform of the incentive mechanism can we promote the evolution of Honor system capabilities and enable more young talents to stand out. Heroes are everywhere in the evening smoke, and all 600 million Chinese people are Yao and Shun.

　　The market is never planned, but fought for. Honor faces the world and faces millions of real consumers. Talking about it on paper will not help. Only those heroes who really charge into the global market and make great achievements can truly enjoy the dividends brought by this document. For example, if one or two brothers join hands to conquer a country and achieve actual results, it will be possible for a level 13 employee to get a level 23 bonus. There is no market for seniority-based promotion. Everything depends on performance and healthy business development.

　　2018 is an important node with historical mission and milestone significance. We want to build a global brand and establish a win-win ecosystem around the world. The pressure is unprecedented. We should keep our mission and responsibility in mind. The more passionate we are, the more we need to be calm. Everyone in the Honor team needs to have an ambition and a calm mind, restrain greed, and avoid being impetuous. We must be wary of losing ourselves under big opportunities and incentive policies, and thus moving out of shape. We pursue growth, but we pursue healthy growth even more. In the global market, we must uphold strategic confidence, fully comply with local laws and regulations, and respect local culture. We must occupy the commanding heights, but we must also defend the bottom line.

　　In the past four years, we have lived up to everyone's expectations. In the next three years, we must accomplish our mission even more. In 2018, every Honor employee must have a persistent belief, not dwelling on the past, and not fearing the future.

　　Change the world, not be changed by the world. The glory and mission belong to each of us. In the new year, please join me in the charge and plant the flag of glory in every corner of the world!

　　Let's cheer each other on and fight together!

　　Zhao Ming

　　Honor President

　　2017.12.28

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