From a small company to a leader in technology distribution, three key words in Shijian’s 30 years

　　From a small Singaporean company that started its business 30 years ago with a borrowed capital of US$25,000, to a leader in the electronics distribution industry with more than 40 outlets in the Asia-Pacific region and annual revenue approaching US$1 billion, the development of Shijian is a textbook example of success in the electronics distribution industry. Let's learn more about it with the mobile phone portable editor.

Anyone who has known the changes in the electronic distribution field 　　over the past 30 years and has seen the success of Shijian will inevitably ask, "Why TA?" In fact, Mr. Pan Yongsheng, Chairman and CEO of Shijian Group, has given the answer when he was interviewed by global media many times and reviewed the company's development history. Today, we can summarize Mr. Pan Yongsheng's interpretation of the secret of Shijian's success into three keywords.

　　Keyword 1: Get a head start

　　When Shijian was founded in 1987, it was positioned to provide professional component distribution services for the rapidly growing electronics industry in the Asia-Pacific region. At that time, China was in the early stages of reform and opening up, and economic and social development had just shed its "old clothes", and the prospects were not very clear. Although many multinational "big companies" in the electronics distribution industry were full of interest in the potential of the Chinese market, they were hesitant when it came to actual action and did not dare to "try out new things".

　　This also provided an opportunity for the "small company" Shijian, led by Mr. Pan Shengyong, an overseas Chinese! With his insight into the market, Mr. Pan Shengyong judged that although China's economic foundation was weak at the time, it was developing rapidly, and the electronic product market would be very broad. Based on his strong Chinese complex and profound understanding of Chinese culture, Mr. Pan Shengyong led Shijian to open the door to the Chinese market with integrity and perseverance, winning the recognition of more and more customers and becoming one of the first international companies to "take root" in China.

　　While deepening its presence in Singapore and China, Shijian has also taken a step ahead and set its sights on emerging markets in the Asia-Pacific region, such as India, Thailand, Malaysia, Vietnam, Indonesia, etc., making early arrangements. It is precisely this courage and persistence to "take the lead" that has made Shijian the preferred electronic distribution partner for customers in the Asia-Pacific region for many consecutive years.

　　Keyword 2: Technology Distribution

　　In the early 1990s, the electronic components industry in both Singapore and China ushered in a golden period of rapid development. In other words, it was easy for everyone to "make money"! Therefore, most distributors focused on the present and consumed the economic dividends in the form of traditional trade distribution.

　　At this time, Mr. Pan Yongsheng realized that although traditional trade-based distribution is currently lucrative, it will inevitably encounter fierce homogeneous competition in the long run; and the newly emerging technical distributors that can provide technical services to customers, although they have high thresholds in terms of staffing, initial investment and R&D costs, will definitely enable the company to gain core competitiveness and represent the future of the electronic distribution industry. The ones who can survive and continue to develop in the market must be technical distributors who have established deep and stable relationships with customers!

　　Therefore, Mr. Pan Yongsheng led Shijian to start training and forming its own team of engineering and technical personnel, and finally explored a set of effective operating models for technology-based distributors, forming a two-level technology distribution architecture that includes on-site support and R&D. It uses excellent technical services to firmly "stick" users to itself and build a solid ecosystem from the original manufacturer to distributors and then to customers.

　　The advantages of Shijian's transformation into a technology distributor eventually emerged in the market, especially during the global financial crisis in 2008, when many trade-based distributors without core competitiveness collapsed one after another. However, Shijian was able to achieve higher profits by providing customers with more technology value-added services and complete solutions against the backdrop of declining profits in the electronics industry. The concept of "technology distribution" that Shijian first proposed and practiced has also become the "industry norm" of the electronics distribution industry, allowing more and more distributors to follow suit and transform and join the ranks of technology distribution.

　　Keyword 3: People-oriented

　　In Shijian's "success theory", "people" are at the core. Mr. Pan Yongsheng adheres to the "people-oriented" management philosophy, attaches importance to the cultivation of talents, and strives to run Shijian into a "big family", providing employees with a harmonious and united working atmosphere and creating a stable environment without worries. In the early days of the business, there was no boundary between the boss, management and employees, and the atmosphere of working together has continued. Pan Yongsheng's management philosophy has also become the management culture of the entire company: if you want employees to concentrate on their work, you must care about employees from their perspective and give them a sense of belonging, so that employees can regard the company's business as their own business and be proactive. Therefore, in Shijian, you can see old employees who have worked for more than 10 years everywhere, which is rare in electronic technology companies with extremely high personnel renewal and turnover rates.

　　At the same time, this "people-oriented" value and "big family"-like interpersonal culture also extends from within the company to the relationship between Shijian and its customers and partners, allowing Shijian to establish a deep trust and cooperative relationship with manufacturers and customers, and become close partners that can trust each other.

　　30 years is not just a simple sum of numbers for a company that started from scratch and has grown rapidly. The three "keywords" of success we have summarized here cannot fully cover all the efforts and contributions of Shijian in the past 30 years. The greatest feature of Shijian is that it can continuously promote these "keywords" that represent the positive energy of the company's development, and eventually grow from a seed into a tree with luxuriant branches and leaves.

    The above is an introduction to the three key words of Shijian’s 30 years in mobile phone portability: from a small company to a leader in technology distribution. If you want to know more relevant information, please pay more attention to eeworld. eeworld Electronic Engineering will provide you with more complete, detailed and updated information.