Embracing the new investment trend of Generation Z, GF Securities releases the industry's first independent blockchain digital collection

Hong Kong, July 14, 2022 - (Asia Pacific Business News) - On July 14, GF Securities' Easy Gold App launched a limited edition digital collection based on the company's mascot "Ben Ben". The digital collection is supported by blockchain technology, is unique and cannot be tampered with. It is generated by customers DIY and stored on the blockchain platform independently developed by GF Securities. GF ​​Securities has also become the first securities company in China to use its self-developed blockchain platform to provide digital collection services to customers. The launch of this digital collection is one of GF Securities' important initiatives to explore customer service for Generation Z.

It is reported that the digital collections launched this time are distributed online. New customers only need to complete a deposit within 90 days of opening an account. Old customers can have the opportunity to create their own digital collections on the YiTaoJin App by inviting friends to help. In order to uphold the concept of "healthy life, healthy investment", the digital collections distributed this time are themed on sports. Customers can customize tops, shorts, hats and other parts for the digital "BenBen", and can match up to 46,656 "BenBen sports athlete" combination images, truly realizing thousands of faces for thousands of people. According to industry regulations, digital collections do not involve securities financial assets such as stocks and funds, but are limited to customized works of art and are only used for personal collections of customers. They cannot be traded and circulated between customers.

Breaking through the marketing of Generation Z, Yitaojin digital collections lead the new trend of securities companies

According to statistics, the population of Generation Z in my country is as high as 300 million, and they will gradually become the backbone of society in the next 10 years. Different from people of other age groups, Generation Z has a distinct personality, focuses on experience, and enjoys sharing. The current consumer industry has deeply implanted Generation Z elements, and trendy cultures such as blind boxes, national trends, and the second dimension are popular. Generation Z is not only the main force of new consumption, but also has emerged in the field of Internet investment and financial management, bringing great pressure for the transformation of traditional financial institutions to younger people.

In order to adapt to the new situation of the rise of Generation Z, GF Securities has attracted the attention of Generation Z by creating entertaining and interesting video investment education content such as "Investment Script Killing" and "Gold Rush Cans", and used big data and artificial intelligence technology to create intelligent conditional orders, stock market eye data tools, intelligent investment and financial management assistants and other intelligent functions, which are provided to the digital natives of Generation Z. Since the second half of 2021, digital collections have emerged on domestic Internet platforms, and their IP and personalized features have become a "hot commodity" to attract Generation Z customers. According to a survey conducted by the Beijing News in early 2022, among the potential buyers of digital collections, those born in the 2000s and 1990s accounted for more than 60%. With the launch of the digital collection service, GF Securities hopes to further shape the brand's younger image and gain more Generation Z customers.

Qu Dongrong, General Manager of the E-commerce Department of GF Securities, said: "As a long-established securities firm, GF Securities has served investors for more than 30 years, with a total number of over 10 million. With the popularization of the Internet, the company continues to explore the network ecology and seek online traffic sources to expand its customer base. The fierce competition for customers has pushed up the cost of acquiring customers for securities firms, and expensive and difficult customer acquisition has become a problem faced by many securities firms. The rise of Generation Z means the arrival of a new period of large-scale customer acquisition opportunities. If securities firms can take the lead in exploring more effective service models for Generation Z, they will have a greater chance of seizing the initiative in the battle for Generation Z customers and pave the way for customer growth in the next 10 years."

Financial technology empowers service levels and realizes digital transformation of wealth management

As a leading domestic securities firm, GF Securities has always maintained high investment in financial technology in order to provide customers with high-quality services. In the first half of 2022, GF Securities Yitaojin App used financial technology to integrate the group's operating resources, special functions, and high-quality services to enhance customers' recognition of GF Securities Group's wealth management brand.

In terms of market trading services, we focus on innovation in data tools and intelligent trading. With the help of the quantitative investment research capabilities of GF Securities' professional financial engineering team, we launched the GF-specific "Magic Nine Turns" data tool to assist customers in improving the accuracy of timing. Within one month of its launch, it attracted nearly one million customers to watch and purchase. At the same time, on the basis of the existing intelligent trading conditional orders, we added new conditional orders such as open-board selling, batch buying, and buy first and sell later. The total number of types has reached 15, and more than one million customers have signed up to use it, with a cumulative transaction volume of nearly one trillion yuan.

In terms of wealth management, following the launch of the GF Fund Zone, the Yitaojin App has newly launched the E Fund Zone and the GF Asset Management Zone, providing customers with professional services and product zones with warmth and opinions, further improving the group operation ecology and building the GF Securities Group's wealth management brand. In addition, the Yitaojin App combines the professional research capabilities of the GF Securities Financial Product Research Institute to launch financial columns with professional opinions such as "Big Coffee Talking about the Market" and "Investment Vane", and is linked with the Yitaojin customer growth service system to present professional content with reduced dimensions to financial management customers, accompanying customers to improve their investment and financial management level. At the same time, combined with market conditions, the "Live Money +" Zone and the Steady Financial Management Zone are launched to carefully select high-quality products such as money funds, interbank certificates of deposit, pure bond funds, fixed income +, etc. for customers to cover the investment needs of customers with various risk preferences.

In terms of professional content services, GF Securities fully leverages the research capabilities of a leading brokerage firm and combines the characteristics of retail customer service to launch exclusive information service content such as macro, strategy, industry, and individual stocks on the Yitaojin App, in an effort to create differentiated information service capabilities; organizes chief analysts and fund managers to conduct professional content live broadcasts, and holds more than 50 special live broadcasts on nonferrous metals, real estate, quarterly strategies, etc. for market hotspots; launches the new "Investment Advisor Planet" column, selecting the elite among the elites from the company's 4,000 professional investment advisors to provide customers with timely interpretation of the latest trends in the capital market.

Self-developed blockchain technology leads the industry development and brings new breakthroughs to traditional securities firms

This digital collection is entirely based on the blockchain evidence storage platform developed by GF Securities. Since 2016, GF Securities has begun to explore the research and application of blockchain technology and is one of the earliest securities firms to introduce blockchain technology. After years of hard work, GF Securities' self-developed blockchain technology has become an industry leader and has been highly recognized by professional institutions. GF ​​Securities' research projects "Blockchain Financial Product Trading Platform" and "Blockchain Prediction Market Trading Platform" won the "Outstanding Contribution Award for Research Innovation" issued by the People's Bank of China's Financial Electronicization Magazine ; in the field of asset securitization, the self-developed "Blockchain Trusted ABS Platform" has obtained national patent authorization; the "Blockchain Private Equity Fund Share Transfer Platform" launched in the trading field improves the efficiency of private equity fund transfer business while assisting managers to better fulfill their product manager obligations and enhance customer experience.