Pixelworks Semiconductor and MediaTek Enter into Collaboration Agreement

Publisher:EE小广播Latest update time:2021-12-16 Source: EEWORLDKeywords:Pixelworks Reading articles on mobile phones Scan QR code
Read articles on your mobile phone anytime, anywhere

Provide professional visual display solutions for mobile products under the Dimensity 5G open architecture


Shanghai, China, December 16, 2021 – Pixelworks, Inc. (NASDAQ: PXLW), a leading provider of innovative video and display processing solutions, today announced that it has reached an independent software vendor agreement with MediaTek, a world-renowned fabless semiconductor company, to jointly create advanced image display processing units for mobile products using the Dimensity 5G open architecture, providing powerful visual technology support for OEM manufacturers to achieve a differentiated experience for high-end 5G smartphones.


On December 16, MediaTek released the next-generation flagship 5G mobile platform Dimensity 9000. The platform is the industry leader in using TSMC's advanced 4nm process and the latest Armv9 architecture. It has top-level performance and excellent energy efficiency, setting a new benchmark for the flagship market of mobile chips. Pixelworks has more than 20 years of technology accumulation in the field of visual processing and holds more than 300 patents in digital imaging and visual display. Its innovative visual display processing solutions cover consumer electronics, professional displays, and video streaming services. With the launch of the latest X7 visual processor, Pixelworks will strengthen its visual display advantages in the mobile gaming field to meet more diverse mobile display needs.


This collaboration with MediaTek is a key step for Pixelworks to apply its advanced proprietary technology to a broader and more open platform. By working with business partners such as mobile platforms, we will jointly create visual solutions that can be applied to more scenarios to maximize the user experience and achieve a win-win situation for all parties.


Pixelworks' Pro Software visual solution will effectively improve the display quality of the mobile platform under the Dimensity 5G open architecture, allowing consumers to enjoy the true colors of all applications and content in sRGB, DCI-P3 and custom color gamuts. Whether playing games, watching movies, reading and browsing, or recreating the moments in photos, what you see is what you see.


Based on the excellent display architecture of the Dimensity 9000 flagship 5G mobile platform, Pixelworks' advanced visual processing algorithm advantages can be fully utilized, and more Pro Software visual solution functions will also be realized.


“Color accuracy is the foundation for creating an immersive experience. Creating a realistic visual experience is a prerequisite for reproducing or reshaping the real world, and is also the only way to seamlessly connect to the virtual world,” said Dr. Jingquan Xu, Vice President and General Manager of MediaTek’s Wireless Communications Business Unit. “Pixelworks’ expertise in visual processing and display has been proven in many smartphone products. We hope that through this collaboration, OEMs and end users can enjoy the convenience of the Dimensity 5G open architecture while also fully experiencing the excellent visual display quality from Pixelworks, thereby improving the end user experience in multiple dimensions.”


Todd DeBonis, President and CEO of Pixelworks , said: "It is an honor to work with MediaTek. The Dimensity 5G open architecture opens up the underlying resources to terminal manufacturers and technology partners, allowing them to enhance algorithms based on the positioning of different products and create differentiated high-end 5G mobile products. At the same time, MediaTek's rich 5G mobile chip portfolio and stable supply chain also provide a solid guarantee for the excellent performance output of these products. More importantly, MediaTek's forward-looking layout in the fields of AI and mobile gaming also coincides with Pixelworks' exploration direction in the field of visual technology. We hope that through continued cooperation, we can bring about more technological collisions to jointly break the visual barriers between the real world and the virtual world."


Keywords:Pixelworks Reference address:Pixelworks Semiconductor and MediaTek Enter into Collaboration Agreement

Previous article:Designing with TI mmWave radar is easier with our third-party ecosystem
Next article:MediaTek holds Dimensity flagship strategy and new platform launch conference to plan for 5G flagship mobile market

Recommended ReadingLatest update time:2024-11-17 10:41

Brazilian regulator approves 5G spectrum auction rules: no Huawei ban for now
According to Reuters, Brazil's telecommunications regulator Antel approved this year's 5G network spectrum auction regulations on Thursday, without any restrictions on Huawei, despite pressure from the US government in 2020 to ban Huawei from entering Brazil's 5G technology market on security grounds. Local telecomm
[Mobile phone portable]
It will be difficult for the 5G version of iPhone to be launched next year. Will Apple's position be replaced?
       UBS analysts said that Apple is unlikely to launch a 5G version of the iPhone in 2020, and the iPhone's position may be "in a position to be replaced."   UBS analyst Timothy Arcuri said that based on his "field investigation", Apple is likely not to launch a 5G iPhone in 2020 because Intel may not be able to
[Mobile phone portable]
It will be difficult for the 5G version of iPhone to be launched next year. Will Apple's position be replaced?
5G is here, is autonomous driving really closer?
Imagine that you are driving on the road. Before you reach the intersection, your vehicle can communicate with the traffic light ahead, predict changes in the traffic light ahead, and calculate the optimal driving speed based on the traffic light ahead, the vehicle speed, and the distance to the intersection ahead, al
[Automotive Electronics]
5G is here, is autonomous driving really closer?
EU: Diversifying 5G suppliers is the only way for member states to develop
According to foreign media reports, the European Commission said on Friday local time that member states must take urgent action to diversify their 5G suppliers, a move that will reduce Huawei's influence in Europe. Previously, the United States had put pressure on the European Union to follow the UK's example and ban
[Network Communication]
EU: Diversifying 5G suppliers is the only way for member states to develop
5G Science Popularization - Common Communication Measurement Instruments and Measurement Process
1. Communication Measurement Process The measured parameters in communication measurements are roughly divided into two categories (active parameters and passive parameters), and there are two corresponding measurement processes. The first category, active parameters, refers to quantities that characterize various c
[Test Measurement]
South Korea's Ministry of Science and Technology: In the next 10 years, it will invest 1 trillion won to vigorously develop AI and 5G
In order to increase the development of the semiconductor industry, South Korean Finance Minister Hong Nam-ki stated in 2019 that 4.7 trillion won (about 27.6 billion yuan) will be invested next year to support the development of future industries, including data, 5G, artificial intelligence (AI), system semiconductor
[Internet of Things]
South Korea's Ministry of Science and Technology: In the next 10 years, it will invest 1 trillion won to vigorously develop AI and 5G
Samsung releases mid-band 5G technology that doubles bandwidth to 400MHz
        According to foreign media sammobile, Samsung released a new broadband 5G technology on April 2, which increased the communication bandwidth of 5G networks and can help operators build cost-effective and more flexible 5G networks. This technology increases the available bandwidth of the previous mid-band from
[Mobile phone portable]
iQOO Z6 5G renderings and configurations exposed: 50-megapixel triple-camera, 120Hz display
      The iQOO Z6 5G India launch is scheduled for March 16. The phone will be sold exclusively through Amazon. Now 91mobiles has brought the renderings of the phone, provided by whistleblower Ishan Agarwal. In addition, the main configuration of the phone has also been exposed.   The renderings show that the iQOO Z
[Mobile phone portable]
Latest Network Communication Articles
Change More Related Popular Components

EEWorld
subscription
account

EEWorld
service
account

Automotive
development
circle

About Us Customer Service Contact Information Datasheet Sitemap LatestNews


Room 1530, 15th Floor, Building B, No.18 Zhongguancun Street, Haidian District, Beijing, Postal Code: 100190 China Telephone: 008610 8235 0740

Copyright © 2005-2024 EEWORLD.com.cn, Inc. All rights reserved 京ICP证060456号 京ICP备10001474号-1 电信业务审批[2006]字第258号函 京公网安备 11010802033920号