Dalian Daquanding Group launches smart advertising display solution based on Qualcomm and Thundercomm products

On September 14, 2023, Thundercomm Holdings, a leading international semiconductor component distributor committed to the Asia-Pacific market, announced that its subsidiary Quanding launched the Turbox C610 based on Qualcomm (Qualcomm) QCS610 chip and Thundercomm (Thundercomm) Open Kit’s smart advertising display solution.

Figure 1 - Display board of DLA Quanding’s smart advertising display solution based on Qualcomm and Thundercomm products

Against the background of the continuous upgrading of various digital technologies such as LED, big data, and AI, smart advertising displays have emerged. It uses customized content, interesting interactive forms, and intelligent analysis methods to greatly enhance the effectiveness of advertising. The smart advertising display solution launched by Dalian Daquanding based on Qualcomm QCS610 chip and Thundercomm Turbox C610 Open Kit can not only identify different customer groups and deliver targeted advertisements, but also analyze customers' viewing habits through eye recognition. time to find out the advertising content that interests customers.

Figure 2-Block diagram of Dalianda Quanding’s smart advertising display solution based on Qualcomm and Thundercomm products

Qualcomm QCS610 chip is a highly integrated smart vision SoC platform with an artificial intelligence engine and heterogeneous computing architecture. It is specially designed for edge IoT applications, including up to eight-core Qualcomm Kryo 460 CPU, Qualcomm Adreno 612 GPU and Qualcomm Hexagon DSP can achieve stronger computing power and AI reasoning capabilities.

Thundercomm Turbox C610 is a development kit designed based on the QCS610 chip, which can quickly complete the performance evaluation and prototype construction of smart cameras and smart IoT devices. And it has rich interfaces, including USB Type A, HDMI in, Ethernet and camera expansion board, which can build camera equipment in an "open" way, including panoramic cameras, smart cameras and video conferencing cameras. Turbox C610 Open Kit supports Linux and Android operating systems, and combines powerful artificial intelligence and machine learning functions to meet the intelligent identification needs of smart cities, businesses and enterprises.

Figure 3 - Data collection and analysis framework diagram of Dalianda Quanding’s smart advertising display solution based on Qualcomm and Thundercomm products

This solution is developed based on Thundercomm Turbox C610 Open Kit, with built-in Android operating system. AI acceleration is completed by Snapdragon Neural Processing Engine (SNPE) SDK and QCS610 Hexagon DSP. Through excellent performance, this solution can help build an intelligent advertising display with gender, age, traffic flow, eye gaze and VIP detection, thereby analyzing customers' consumption behavior and crowd characteristics, and carrying out precise placement. For example, the display will display advertisements according to the different genders of pedestrians to provide viewing points that best meet the needs of the audience.

Core technical advantages:

QCS610:

 Adopts 11nm FinFET process, equipped with Qualcomm Kryo 460 CPU, Qualcomm Adreno 612 GPU, Qualcomm Hexagon DSP, and Qualcomm artificial intelligence engine, and can support a variety of AI network and IoT applications;

♥ Equipped with dual 14-bit Qualcomm Spectra 250L ISP, capable of processing dual-camera images up to 24MP and providing excellent noise reduction and low-light effects;

Ÿ Supports 4K Ultra HD video recording and playback, as well as multiple networking options, including Wi-Fi, Bluetooth, Ethernet and 5G/4G;

 Suitable for advanced products in IoT fields such as smart cameras, edge computing AI devices, retail and robots.

Plan specifications:

　CPU: Qualcomm Kryo™ 460, 8-core 64-bit, up to 2.2GHz;

　GPU: Qualcomm Adreno™ 612, OpenGL®ES 3.2, OpenCL™, Vulkan®1.1;

 DSP: 2x Qualcomm®Hexagon™ vector processor, Qualcomm®Hexagon™ 685, Qualcomm®Hexagon™;

　Wi-Fi: 802.11a, 802.11b, 802.11g, 802.11n, 802.11ac;

　Bluetooth: Bluetooth 5.0;

　Camera: Qualcomm® Spectra™ 250L ISP, single camera: up to 16MP;

GHz Video playback: up to 4K Ultra HD, H.265 (High Efficiency Video Coding (HEVC));

GHz Audio playback: high resolution/192kHz, native 44.1kHz, dedicated DSP audio;

　Memory: 32Gb LPDDR4.x64GB eMMC5.1;

　Display: Resolution 2520×1080@60fps, FHD+, 1920×1200@60fps;

 Operating system: Supports Linux and Android.