This robot experience center in Shenyang was awarded the title of National Tourism Technology Demonstration Park

With the rapid development of my country's economy and society, the income level of residents has continued to increase, and leisure tourism has become an indispensable part of people's lives. As an important strategic pillar industry in my country, the tourism industry is in a new period of development opportunities. The vigorous development of digital technology has provided impetus for innovation and reform in the tourism industry. As a new form of deep integration of traditional tourism and digital economy, the digital cultural tourism industry has shown a blowout growth.

In December 2023, the EX Robot Future Technology Experience Center in Dadong District, Shenyang City won the title of National Tourism Technology Demonstration Park, which undoubtedly provided a successful example for the development of the digital cultural tourism industry in Liaoning and even the whole country.

Digital cultural tourism industry is booming

In recent years, the application of digital technologies such as virtual reality, artificial intelligence, and 5G in the tourism industry has become increasingly widespread, and the digital cultural tourism industry has developed rapidly. According to the industry form, digital cultural tourism can be divided into online tourism, smart scenic spots, VR tours, etc. According to the industry link, it includes digital scenic spot construction, smart guide services, smart hotels, online travel transactions, etc.

At present, applications such as digital cultural tourism online travel platforms, mobile scenic spot guides, and VR tour experiences are relatively mature and have become new engines of innovation in the tourism industry.

Dadong District's practical path is worth promoting

Dadong District of Shenyang City has thoroughly implemented the new development concept, taking the transformation and upgrading of the cultural tourism industry as a starting point, vigorously promoting the deep integration of "cultural tourism + technology", and the EX Robot Future Technology Experience Center came into being. The project creates a world-class smart cultural tourism center with local characteristics of Shenyang, based on the application of super-simulation robot technology, relying on animation IP, and providing intelligent immersive tour experience.

The center integrates technological interaction, cultural communication, entertainment and leisure, and business reception, and can provide personalized experiences for tourists of different ages.

The digital cultural tourism industry has broad development prospects

At present, the digital cultural and tourism industry has entered a period of rapid development. The integration of technologies such as 5G, AI, AR/VR with the cultural and tourism industry will become closer. Application scenarios such as mobile payment, smart guided tours, and immersive experience will continue to expand, and the degree of digitalization of cultural and tourism will be significantly improved.

Technology is no longer a tool or a carrier, but will penetrate into every link of the industry. Digitalization is reshaping the production methods, organizational forms and business models of the tourism industry.

Providing customized services for individual needs will become the development direction of digital cultural tourism. Through big data and artificial intelligence technology, accurate recommendations for tourism products can be achieved, and the travel process can be customized to fully meet the tastes of tourists. "Zero-distance" interaction will also become a new trend.

Digital technology will not only change the tourism industry, but will also penetrate into all links of the entire industry chain. Hotel management, scenic spot operations, travel agency services, etc. will all be intelligent, forming a new digital cultural and tourism ecosystem.

The successful exploration of Shenyang Dadong EX Robot Future Technology Experience Center has provided valuable experience for the development of my country's digital cultural tourism industry. In the future, Dadong District will benchmark advanced regions, promote the deep integration of cultural tourism industry and technology, support enterprises to build "100 cities and 100 museums", cultivate a number of digital parks such as Shenyang History and Geography Museum, and create new tourism technology products, new formats and new scenes.