How did Huarui Technology, a company that specializes in “machine vision + AMR”, come from behind and take the lead?

In recent years, a wave of intelligent manufacturing and smart logistics has been set off around the world.

As a key link in the entire smart factory and smart logistics, mobile robots shine in the field of warehousing and logistics with their unique advantages in terms of flexibility, high flexibility, easy deployment, safety and efficiency.

In 2021, the mobile robot industry began to enter a stage of large-scale expansion, and three-digit orders became the norm; the performance growth rate of some leading manufacturers exceeded 100%, which also means that the mobile robot industry has moved from the market cultivation period to the "crossroads" of industrial differentiation.

From the perspective of product segmentation, KIVA-like AGV products have a large base and mature application technology, and are still the first choice in warehousing scenarios, with a market growth rate of 46.26%; the growth rates of industrial AMR and composite robots are 93.41% and 76.37% respectively; the growth rates of bin robots and forklift AGVs are both over 100%, at 122.25% and 110.71% respectively.

With the maturity of the mobile robot industry chain and the pressure from terminals to improve their sensitivity to ROI, competition in the mobile robot field will become increasingly fierce. At the same time, with the rapid increase in product shipments of various manufacturers, the market boundaries that can be covered will be further expanded, and the gap between manufacturers will become increasingly significant.

In this context, Huarui Technology, which started out as a machine vision company, completed the integration of its mobile robot business, entered the mobile robot track with great strength, and gradually developed into Dahua Technology's main force in the field of intelligent manufacturing.

So, what are the competitive advantages of HuaRay Technology? How does its "machine vision + AMR" achieve 1+1>2? While striving to be at the forefront of the industry, what is the reason for HuaRay Technology to catch up?

Founded in February 2016, Huarui Technology focuses on business scenarios such as industrial Internet of Things, intelligent manufacturing and smart logistics. It positions itself as a provider of machine vision and mobile robot products and solutions, providing core products and services for the industrial field.

It is understood that relying on the company's team members' years of experience in image processing technology, product design and development, and large-scale production, Huarui Technology launched small-array, line-array and 25MP large-array cameras for the industrial manufacturing field at the beginning of its establishment, and officially entered the overseas market; and in response to the sorting efficiency problem in the logistics and express delivery industry at that time, it independently developed a logistics code reading and weighing system (Huarui Kuaishou), breaking through the logistics industry in one fell swoop.

Since then, Huarui Technology has continued to increase its investment in industry applications and new product development. From the release of single-piece separators and six-sided code reading solutions in the logistics industry to EGIS multi-sided inspection solutions in the panel industry, its products include 50MP/65MP/151MP large-array industrial cameras, AI intelligent code readers and smart phones, and the launch of high-speed interface and high frame rate series industrial cameras based on the new generation of hardware platforms , as well as self-developed intelligent image acquisition cards.

In the field of 3D vision, Huarui Technology has also made cutting-edge arrangements, such as the first release of 3D line laser cameras and DSP smart cameras, and created a multi-faceted DWS solution standard for the express delivery industry . So far, it has been successfully applied to many logistics companies, truly achieving fast sorting, accurate measurement, and labor-saving.

Only by understanding the industry can we bring real value. Huarui Technology delivers its value concept of "interpreting excellence with 'quality' and creating value with 'innovation'" with solid products and highly reliable solutions.

Huarui Technology continues to innovate in technology and focuses on the actual needs of industry customers. It has independently developed an intelligent basic algorithm platform with deep learning as the core, as well as core components such as area array industrial cameras, line array industrial cameras, intelligent industrial cameras, 3D industrial cameras, barcode readers, algorithm libraries and configurable software , and provides customers with one-stop procurement services and complete solutions. The resolution ranges from 300,000 to 600 million pixels, realizing all-round visual industrial applications such as high-precision detection, identification, measurement and positioning guidance.

If strong product R&D capabilities are the first moat of Huarui Technology, then mature implementation in multiple industries such as 3C, lithium batteries, photovoltaics, logistics, PCB, automobiles, semiconductors, food and beverages, etc. is its second moat.

In 2020, Huarui Technology's machine vision business achieved rapid development. In order to continue to deepen its presence in the field of intelligent manufacturing and explore new business growth points, Huarui Technology integrated its internal resources and officially launched its mobile robot business, truly realizing the fission and transformation from "eyes" to "feet".

In March 2021, HuaRay Technology grandly launched its new brand iRAYPLE. Huang Yinchun, head of HuaRay Technology's market strategy department, said that HuaRay Technology will focus on the new brand image and development goals, deeply cultivate industrial scenarios with the brand culture of "smart, efficient, collaborative, and innovative", empower smart manufacturing with AI, focus on machine vision and robotics business, and empower the development of enterprise smart manufacturing .

In 2020, Huarui Technology added mobile robot business, but its mobile robot business segment is not just starting. "We integrate our video and audio technology accumulation over the years, and add AI software (soul) to form our robot."

The unique "origin", as well as the company's early technical accumulation and team building, laid a solid foundation for Huarui Technology's "coming from behind".

The Huarui mobile robot product development team was established in 2017. It has been working for many years to create a fully self-developed, full range of mobile robot products. It has a core independent supply chain, a fully self-developed R&D foundation and fully independent production capabilities. This is also the confidence of Huarui Technology to quickly enter the mobile robot track from the machine vision track.

In addition, Huarui Technology has a R&D investment share of over 15%, a R&D technical staff share of over 50%, nearly 300 patents, nearly 30+ software copyrights, and has been recognized as a national high-tech enterprise and a provincial R&D center in Zhejiang Province , making it a dark horse.

From the perspective of actual business coverage, Huarui Technology, which is rooted in the field of intelligent manufacturing, has been successfully applied in many fields such as 3C manufacturing, automotive parts, new energy, logistics and express delivery, home appliances, medicine, printing, agriculture, etc. The many mature solutions it has created have been implemented in hundreds of projects and are deeply recognized and affirmed by customers.

At present, the construction of smart factories is accelerating, and machine vision and mobile robots are gradually playing a more important role.

Among them, machine vision is an important means of information collection. It has the advantages of high measurement stability, high precision and repeatability, and can effectively replace human "eyes". It can realize various operations such as object/barcode recognition, product inspection, appearance dimension measurement, and positioning of robot arms/transmission equipment.

Mobile robots are a new generation of logistics equipment that are machine-intelligent and lead the process of smart manufacturing. They are more intelligent, can be quickly deployed, flexibly applied, and form a closed-loop data flow. They can replace manual labor to transport materials and semi-finished products between processes, achieving a perfect combination of production processes and automated logistics systems.

In this regard, Huarui Technology has been working hard on the two major business lines of machine vision and mobile robots, realizing the organic integration of "machine vision + robots", laying the foundation for creating a complete solution for smart factories, and ultimately achieving the effect of 1+1>2, bringing greater value to customers.

"Machine vision is the most effective way of industrial perception, and the four major applications of measurement, detection, identification, and positioning are inseparable from industrial cameras and underlying algorithms." Wang Zheng, head of Huarui Technology's mobile robot business, pointed out that Huarui Technology has deeply integrated machine vision with AGV/AMR to provide comprehensive services in manufacturing, warehousing, logistics and other fields.