Throwing three unavoidable questions to Nezha Auto

It is undeniable that, judging from the parameters alone, the Nezha S has made great progress compared to several models currently on sale. But the greater challenge is that the current pure electric B-class sedan market is highly competitive and overcrowded.

Strong competitors such as Tesla Model 3, Xiaopeng P7 and BYD Han have already taken the lead and have their own inherent market share. In addition to Nezha, other second-tier new forces in car manufacturing will also enter the same range as Nezha S from the current product planning.

Inevitably, an increasingly homogenized chaos gradually began. Due to the increasingly crowded track, Nezha's own brand upward progress has once again added greater obstacles.

At the end of the article, I still want to emphasize that, as written in the half-year review of new forces, "once you are at the gambling table, facing sufficiently tempting rewards and attractive prospects, life and death may have long been ignored. Fortunately, based only on the half-year performance as a reference, some car companies have proved that they have the ability to survive."

Nezha still has many unavoidable problems. But since it has chosen to face the huge "cake" of China's new energy market, it needs to grit its teeth and move forward no matter how difficult it is if it wants to share the pie.

Just when the manuscript was about to be finished, I learned that Peng Gang, former CMO of LeEco Holdings and president of Yidao Car Rental, may have joined Nezha to be in charge of the marketing department. I wonder what kind of changes his arrival will bring to this car company?

THE END