As we all know, Samsung has always been well-known in the global electronics industry. From washing machines and TVs to mobile phones and memory cards, Samsung's shadow can be seen everywhere. Especially Samsung mobile phones, as the world's top seller, have become a mobile phone brand that almost everyone knows. However, all this was affected by a series of explosions of Samsung NOTE7 that year, which also had a disastrous impact on the Samsung mobile phone brand. Even though Samsung soon launched the Samsung Galaxy 8 series, it was unable to reverse the situation in Greater China. In the domestic market, Samsung's mobile phone sales and market share have been declining again and again. For Samsung mobile phones, many people even think that Samsung is about to "go bankrupt". But obviously, these people don't know enough about the Samsung Group. In the smartphone industry, flash memory, memory, OLEDP screens and other key components still need to rely on Samsung Electronics. So what are the little-known stories behind the powerful Samsung Group? The following editor will also decipher it through data.
Samsung is not only the world's largest smartphone manufacturer, but also ranks first in the world in nearly 20 products in many fields such as television, memory, screen panels, etc. In addition to electronic products, Samsung is also involved in the military industry and real estate construction. Therefore, Samsung is also South Korea's number one arms dealer and the number one shipyard (the world's largest shipyard). In the field of real estate construction, the world's tallest Dubai Tower, the Petronas Twin Towers in Kuala Lumpur, Taiwan 101 Building and other well-known buildings are all Samsung's masterpieces. This is why many of Samsung's companies can appear in the list of the world's top 500 companies. In the current world's top 5 In the top 100 companies list, every field that Samsung is involved in will be calculated as an independent company, because there is no communication between these companies themselves, either in technology or products. They just have the name of Samsung on their heads, but they do have two completely different business models. This is why we can see Samsung Electronics, as strong as Apple, in the top 100. In fact, this calculation method is not only unfair to Samsung, but also to other companies. Because Samsung is not counted as one in the list of top 500 companies, Samsung will take up too many places as a result.
In the Fortune 500 list, we can also see Samsung Insurance, Samsung Property, etc. The Samsung Group has nearly 20 listed companies. Among these 20 companies, 11 are known as the 11 pillars of the "Samsung Empire" because the total operating revenue of these 11 companies is as high as 300 billion US dollars, and the company's market value is as high as 350 billion US dollars. At present, the total assets of the Samsung Group are approximately 530 billion US dollars. With the strength of the Samsung Group, there is no pressure to enter the top three of the Fortune 500. It can be seen that the influence of the Samsung Group is needless to say, especially in South Korea. The overall revenue of the Samsung Group accounts for about 20% of South Korea's GDP. It can be said that Samsung has supported the blue sky of South Korea's GDP. In Korean online games, there is a very famous joke: "Living in a house built by Samsung, using a Samsung-made mobile phone, driving a Samsung-made car to go to work in a Samsung company, you can't avoid Samsung in your life." Because in the field of electronic products, people are generally familiar with Samsung mobile phones, monitors, memory, notebooks and other electronic products. At the same time, Samsung is also involved in construction, military, chemicals, finance, hotels, clothing, oil, investment, amusement parks and hospitals, etc. It can be said that Korean citizens cannot do without Samsung in all aspects of their lives.
But in fact, in 1935, when Lee Byung-chul officially founded the Samsung Group, the Samsung Group was just a small business selling vegetables, fruits, dried fish and the like. It was not until 1969 that Samsung Electronics was established and began to produce black-and-white TVs. In 1974, Samsung saw the development opportunities in the global electronics industry and directly established Korea Semiconductor Company, starting to lay out technology for core components such as memory, flash memory, and chips.
In fact, the development history of Samsung Electronics is very similar to that of our domestic electronic products industry. Due to the existence of industry giants such as Intel and NEC at that time, Samsung was unable to break the monopoly of Intel and NEC until 1984, when prices in the global electronics market began to collapse. The most exaggerated was the price of memory, which plummeted by 400%. After sensing the crisis, many manufacturers began to "back off", but Samsung increased its R&D investment against the trend, and also began to aggressively acquire semiconductor companies and purchase technology. Finally, four years later, the market saw the light of day again, and prices of electronic products began to pick up. At this time, Samsung not only achieved profitability, but also began to narrow the gap with the world's giants due to its crazy accumulation of technology in the past. Finally, in 1992, Samsung took the lead in launching the world's first 64MDRAM, achieving a counterattack and surpassing of Japan's NEC company. At this time, Samsung began to aggressively invade the Japanese market.
In 2008, the global financial crisis broke out. This time, Samsung once again went against the trend and used all the company's profits to expand production capacity, even at the cost of losses, which caused a huge impact on the entire industry. The famous Japanese company PITA (composed of Japan's core DRAM business units such as Hitachi, NEC, and Mitsubishi) also declared bankruptcy because of this. After this battle, Samsung made Japanese companies pay such a tragic price, which is enough to go down in history. The fall of a generation of giants also means the birth of a new generation of Samsung giants. In the memory market industry at that time, only Samsung, Hynix and Micron were left. Samsung and Hynix are both Korean companies, accounting for 75% of the global market share. After achieving great success in the memory market, Samsung once again copied the "wolf-like" killer of memory to other industries. In the subsequent LCD panels, chips... and other industries, Samsung has been strategizing and slaying competitors one after another.
In fact, for Samsung's past development history, we can also see the same play from the domestic mobile phones, screens and other fields. For example, among the domestic screens, BOE's performance is the best, but BOE has also experienced the "loss for market" play that Samsung has experienced in the early stage. Now BOE has become the world's first manufacturer of screen panel shipments. In the field of mobile phones, Samsung and Huawei officially have a grudge. It starts with the Huawei Mate 9 mobile phone. At that time, the Samsung 2K screen used by Huawei Mate 9 was out of stock due to "supply cut", and the memory of Huawei P10 series also encountered Samsung's "neck", so there was the famous Huawei P10 "flash memory door" incident. It has to be said that Huawei sells products of different specifications without informing consumers, which will indeed make consumers confused. Therefore, this "flash memory door" incident also made Huawei brand suffer an unprecedented blow. Why did Samsung take such a ruthless action against Huawei? Without saying too much, we can see from the current strong performance of Huawei mobile phones that Samsung has long seen through that Huawei will become Samsung's biggest competitor in the mobile phone field, so it also directly regards technology as Samsung's "moat". However, after experiencing these two "bottleneck" defeats, Huawei began to vigorously support and cultivate domestic component manufacturers such as BOE, O-Film, and Sunny Optical. Among them, BOE's OLED screen has been strongly supported by flagship mobile phones such as Huawei Mate20 series. Huawei's move is also to no longer be affected by Samsung's "bottleneck", allowing it to sell as much as it wants and refuse to be controlled by Samsung.
It has to be said that from the perspective of Samsung's counterattack history, history has proved countless times that at the most critical moment, continuous investment in technology research and development can definitely rise up and defeat industry giants. Samsung's legendary history may also be repeated in the domestic electronic product market, especially in today's globalized economy. There are even some domestic giants who wantonly exaggerate "uselessness theory", "popular science theory" and "globalization wheel", but the editor only wants to say to these entrepreneurs: "If you just want to make money quietly, then you just have to do your own thing and play your own role, not to be pointed at something." After all, looking at the global technology giants, only those who master core scientific research companies can go further and do better. After all, we can see the difference from the "bans" encountered by Huawei and ZTE, and even the crisis of Japan's "restriction order" encountered by Samsung. Only self-sufficient technology can bring a real "sense of security."
Finally, my friends, how do you view Samsung as a "business empire"? How many of you can understand how powerful Samsung is? Welcome to leave a message in the comment area to discuss!
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