How much do you know about CAN SIC? Have you used the new generation of in-vehicle network protocol?

For this reason, the CAN interface is one of the products that is very suitable for entering the automotive market. "So we see more and more friendly companies entering this market, but to be honest, if you want to achieve high standards in all aspects of performance indicators, there is still a certain threshold." Chen Zhangjie said.

Chen Zhangjie said that Naxin Micro is not only based in China, but also a global chip supplier. With the strengthening of domestic chip capabilities, many overseas customers are also looking at Chinese suppliers. Naxin Micro's products have been recognized and adopted by major global customers in terms of performance, cost-effectiveness, and technical support. "Since we are facing the global market, we must define our products with higher standards."

Faced with fierce market competition, "In the short term, price determines everything, but in the long run, customers care more about their partners' ability to continuously reduce costs and optimize operations, and they cannot win simply by price wars," Chen Zhangjie emphasized.

CAN XL for the future

As a member of CAN CiA, Nanochip is also actively evaluating the development of CAN XL. However, Chen Zhangjie also admitted that CAN XL is still in the planning stage, with no clear time node, and it also depends on the current market popularity and recognition of CAN SIC.

"Once customers and the market fully recognize the value of CAN SIC and gradually apply it to complex star topologies and high-speed scenarios, customers' concerns about upgrading will be eliminated," Chen Zhangjie said optimistically.