Mercedes-Benz has been committed to building the most advanced automotive operating system. After years of research and development, it has finally launched the new MB.OS. This system not only improves the performance and response speed of the vehicle, but also integrates a unique artificial intelligence virtual assistant, rich audio and game cooperation applications, and a high-definition 3D navigation system. MB.OS made its debut at the 2024 CES and attracted widespread attention from the industry and consumers.
MB.OS is a software system designed independently by Mercedes-Benz, which is different from the MBUX entertainment information system. The core advantage of MB.OS lies in its intelligent and personalized functions, among which the most eye-catching is the MBUX virtual assistant. This virtual assistant uses generative artificial intelligence and proprietary large-scale language models to enable more natural and smooth voice interaction and dialogue with the driver, and provide detailed suggestions and feedback based on the driver's habits and emotions.
The MBUX virtual assistant's voice recognition capabilities are more powerful than the existing MBUX voice assistant. For example, when the driver says "I'm hungry", the MBUX virtual assistant will not only recommend nearby restaurants, but also outline the menu and reviews to help the driver choose a destination. The MBUX virtual assistant will also recommend functions and routes based on the driver's daily schedule, including reserving parking spaces in advance or adjusting schedules when running late.
MBUX Virtual Assistant can even adjust its functions according to the driver's mood. If it senses the driver's frustration or impatience, its prompts and answers will be more concise and direct. If the driver is in a good mood, the MBUX Virtual Assistant's voice will be more relaxed and friendly. It can even express emotions through its "face", which is actually a starry sky pattern on the central display. This pattern will convey messages such as "like", "celebrate", "smile" and "confirm" as the color and icon change.
MB.OS also provides 3D navigation for vehicles equipped with the system, using a gaming engine to achieve more complex graphics and clearer driving instructions. The navigation display integrates driver assistance information, including surrounding vehicles and road signs, to enhance the driver's trust in the safety system. The navigation display also recommends specific lanes and displays augmented reality instructions in real time.
The new 3D navigation will also display the surrounding environment, including buildings, time and weather conditions. Mercedes-Benz says this will help drivers make better decisions, see their destination more clearly and reduce confusion in cramped urban environments.
MB.OS also brings a new version of MBUX to vehicles equipped with the system, and the infotainment system now includes Audible and Amazon Music built in. When playing books, radio dramas and music with Dolby Atmos, the sound system will synchronize with the speakers, ambient lighting and seat actuators to provide drivers with a more immersive experience.
The new version of MBUX also cooperates with Sony Pictures Entertainment and Antstream to provide drivers with streaming videos and arcade-style video games. The former includes blockbusters such as "Gran Turismo" and "Spider-Man: Into the Spider-Verse", while the latter has a variety of retro arcade games, including a parkour game developed in cooperation with Mercedes-Benz. However, these functions can only be used when the vehicle is stopped or using Level 3 driving assistance.
Mercedes-Benz MB.OS is an innovative automotive operating system that brings drivers an intelligent future driving experience. It not only improves the performance and response speed of the vehicle, but also makes the interaction between the driver and the vehicle more natural and personalized. MB.OS will be officially launched on Mercedes-Benz new cars in 2024, so let's wait and see.
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