Texas Instruments: Promoting the process of automotive intelligence with a rich product line

As the automotive industry moves towards the era of intelligence, autonomous driving technology has gradually become a mainstream trend. As a leading company in the semiconductor industry, Texas Instruments (TI) plays a key role in promoting the process of automotive intelligence . With its technical accumulation in processors, sensors, signal chains and power management, Texas Instruments provides comprehensive products and solutions for autonomous driving and advanced driver assistance systems (ADAS), helping automakers create a safer and smarter driving experience.

Texas Instruments ' vision is to take autonomous driving one step further and reduce human error through advanced driver assistance systems (ADAS), ultimately leading to fully autonomous driving.

1. Explore various fields of autonomous driving

In the frontier exploration of autonomous driving technology, Texas Instruments has built significant technological advantages with its profound technical background and innovative strength, leading the trend of industry development. In terms of sensing technology, Texas Instruments has demonstrated unparalleled leadership. Its technical accumulation in key sensing systems such as radar, camera and lidar provides accurate environmental perception capabilities for autonomous driving vehicles. In particular, its AWR2944 series of millimeter-wave radar products, by introducing revolutionary Doppler division multiple access technology (DDMA), not only achieves ultra-long-distance object detection, but also achieves unprecedented high resolution, allowing the autonomous driving system to be able to see through the details and cope with complex and changing road environments. At the same time, Texas Instruments' tailor-made power supply solution for camera systems, combined with FPD-Link™ serializer/deserializer technology, ensures stable transmission and efficient operation of cameras in high-definition image quality, laying a solid foundation for visual perception of autonomous driving.

In the field of real-time communications, in response to the urgent need for high-speed, low-latency data transmission in autonomous driving systems, Texas Instruments has developed a series of efficient communication solutions. These solutions not only optimize size and cost, but also significantly improve data transmission efficiency in ADAS design, ensuring that autonomous driving systems can respond quickly and accurately in rapidly changing road environments.

In terms of data processing capabilities, Texas Instruments is at the forefront of the industry. The massive amount of sensor data that autonomous driving systems need to process poses a severe challenge to processor performance. Texas Instruments' TDAx ADAS system-on-chip (SoC), with its integrated high-efficiency vision and artificial intelligence (AI) accelerators, enables fast and accurate processing of multi-source sensor data, providing solid data support and intelligent analysis for autonomous driving decisions, further improving the accuracy and safety of autonomous driving decisions.

In addition, with the increasing popularity of autonomous driving technology, functional safety has become a common focus of automakers and consumers. Texas Instruments is actively engaged in the research and development and certification of functional safety products. Its series of functional safety products that meet the ISO 26262 standard not only help automakers easily meet the highest safety requirements of ASIL D level, but also ensure the safety and reliability of autonomous driving systems from the source, laying a solid trust foundation for the widespread application of autonomous driving technology.

2 Products support autonomous driving applications

TI's comprehensive product layout in the field of autonomous driving demonstrates its deep foundation in technological innovation and market application, covering multiple core areas such as radar, camera, ADAS domain controller, surround view system (SVS) and driver monitoring system (DMS). Specifically, TI's radar product series has set a benchmark in the market with its excellent performance and high cost performance. Its millimeter-wave radar sensor not only has ultra-high resolution and ultra-long detection distance, which can accurately capture road details, but also has high-speed processing capabilities and compact design, as well as excellent adaptability to complex environments. Therefore, it is favored by automakers and has become a key component of the autonomous driving perception layer.

In terms of camera solutions, TI closely follows the stringent requirements of autonomous driving systems for high-definition image quality and real-time performance, and has launched a series of camera power management solutions and cutting-edge communication interface technologies. With the help of high-speed and stable transmission technologies such as FPD-Link™ and Ethernet, TI ensures that the camera system can capture delicate and smooth images and complete data transmission within milliseconds, providing clear and real-time visual support for autonomous driving decisions.

As the "brain" of the autonomous driving system, the ADAS domain controller is of great importance. Texas Instruments' TDAx ADAS SoC has become an ideal foundation for building high-performance ADAS domain controllers with its powerful computing power, efficient algorithm processing and advanced communication architecture. The SoC can seamlessly integrate and process massive data from multi-source sensors such as radars and cameras, achieve accurate perception and decision-making in complex environments, and ensure the safe driving of autonomous vehicles.

Surround View System (SVS) is a key part of improving the environmental perception ability of autonomous vehicles, and TI has also made some achievements. By integrating its advantages in embedded processing, advanced network communication and power management technology, TI has tailored efficient and reliable surround view system solutions for automakers. The system uses multiple high-definition cameras to achieve 360-degree monitoring of the vehicle's surrounding environment without blind spots, providing more comprehensive and three-dimensional environmental information for the autonomous driving system.

In the field of driver monitoring systems (DMS), Texas Instruments' DMS solution deeply integrates efficient image processing algorithms and reliable communication interface technology. It can monitor the driver's attention status, fatigue level and abnormal behavior in real time, and issue warnings when necessary, effectively improving the driver's safety and reliability during autonomous driving.

In the wave of autonomous driving technology, Texas Instruments has become an important force in promoting the process of intelligent vehicles with its profound technical accumulation and spirit of continuous innovation . Texas Instruments has extensive and in-depth applications in the field of autonomous driving and has established close cooperative relationships with many automakers and ADAS system suppliers.