Countdown to EMB mass production, many results of the coordinate system will be released soon

The in-depth evolution of intelligent and electrified changes has brought breakthrough windows to related core incremental technology components, and wire-controlled chassis is one of them.

The control-by-wire chassis replaces the past mechanical connections such as steering wheels and brake pedals with a control-by-wire structure, which significantly improves response speed and control accuracy, making it safer and smarter.

Drive-by-wire chassis is the cornerstone of intelligence. The continuous intelligent upgrade of OEMs has put forward new demands for drive-by-wire chassis suppliers, local development capabilities, systematic solutions and joint development capabilities. This change has changed the traditional OEMs and The whole-to-zero relationship between parts factories and the "Tier 0.5 core partner" relationship will help OEMs quickly implement the development and industrialization of wire-controlled chassis. Technically, only providers with Tier0.5 system solutions can break through in this technological upgrading change. Tier0.5 system solution providers can better understand the needs of OEMs by relying on the full-stack technology layout of wire-controlled chassis from underlying hardware to upper-layer application software. At the same time, they can cooperate deeply with OEMs to jointly define the requirements through joint development. System architecture, software layering, and cross-domain integration. As the core partner of OEMs, it meets the development needs of car companies for product brand differentiation and rapid response to market competition, and helps car companies achieve electrification and intelligent advancement.

As a core system solution provider for car companies, you must have the core capabilities of architecture design, software and hardware separation, and software layering. You must also master the core product development capabilities of system components, such as EMB actuators, wire-controlled pedals, wire-controlled steering, and Cross-domain integrated domain control capabilities place high demands on the supplier’s team’s professional modules. The control-by-wire chassis is one of the systems with the highest safety level in the entire vehicle. The team’s industrial quality assurance capability is also the key to the successful implementation of the system. A professional and experienced team will maintain sufficient awe for this high-safety system from the bottom of their hearts.

As a "new force" in the pure mechanical wire-controlled chassis track, Coordinate System is positioned as a Tier 0.5 system solution provider for wire-controlled chassis and was officially established in 2023. More than half a year after its establishment, it successfully completed the development of the first prototype, and implemented the entire EMB system (EMB actuator, wire-controlled pedal and domain controller) for on-board winter testing, and achieved verification of all dynamic functions, setting a new industry record.

Yan Shifu, the founder of Coordinate System, served as Vice President of Bosch Chassis Control Systems China and CEO of Bethel before establishing Coordinate System. He has been deeply involved in the chassis field for 20 years, has profound insights and judgments on the technological evolution of automobile chassis, and manages tens of billions of products. Domestic and international business, and has accumulated rich core management capabilities to lead local and global business. The global industry of wire-controlled chassis needs the support of these key capabilities for its future global development.

The core team of Coordinate System, such as CTO and COO, have also worked for well-known companies such as Bosch, Nexteer, and Henniges. They have dual-sided development experience in braking and steering, as well as mature commercialization experience, and compete for Coordinate System. The drive-by-wire chassis track has built a key competitive moat for horizontal and vertical integration.

The product planning of the coordinate system takes the EMB system as the entry point, positioning the high-performance EMB system, Tier0.5 strategy, and aims to be the world's No. 1 high-performance EMB system in 2028. At the same time, the development of wire-by-wire steering SBW will be launched in the near future, and XY two-way integration will become by the end of the year. The leader in multi-directional integration of wire-controlled chassis.

The first-generation brake-by-wire system EMB displayed in the coordinate system adopts a high-safety system architecture with compact structure and platform design. This product has received joint development projects from a number of domestic first-tier vehicle manufacturers, and has completed joint winter testing of related models. It is expected to be ready for mass production by the end of 2025.

To meet the explosive demand for large-scale mass production, Coordinate System plans to set up its first EMB production line in Suzhou Industrial Park and complete the factory handover at the end of March. The industrialization of EMB systems in the automotive industry will start in Suzhou.

The winter acceptance results of the coordinate system EMB system that everyone is looking forward to will be officially released at the end of March. At the same time, the latest developments in a series of mass production and supply chain cooperation projects, including on-site signings, will also be officially announced at the end of the month, so stay tuned!