Desay SV: With the new four modernizations of CASE as the forerunner, intelligent driving has a promising future

Not long ago, Gao Dapeng, general manager of Huizhou Desay SV Automotive Electronics Co., Ltd. (hereinafter referred to as Desay SV), won the "Automotive Industry Excellence Award" from TUV Rheinland Greater China (hereinafter referred to as TUV Rheinland), an internationally renowned third-party testing, inspection and certification organization, for the "Excellent Quality Management" project. Taking this opportunity, TUV Rheinland reporters and Gao Dapeng had an in-depth discussion on how Desay SV plans to enter the smart driving market and achieve technological innovation while ensuring high quality and safety.

Taking the new four transformations of CASE as the guide, the layout of intelligent networking is "promising in the future"

In recent years, smart electronic devices have developed rapidly. Cars are no longer just a means of transportation, but more of a new lifestyle. Smart driving and smart networking have become important factors in a promising future.

Since 2016, Desay SV has started and continued to accelerate the pace of deploying intelligent networking to provide customers with innovative, intelligent and competitive automotive electronic products and services. From the accumulation of R&D technology, the construction of platform resources, to the establishment of branches and research centers, to the active participation in the formulation of industry standards, and the cooperation with OEMs to participate in cutting-edge directional development...

Today, under the guidance of the company's 2025 strategic plan, Desay SV is making efforts in the fields of intelligent driving and intelligent vehicle networking. The automotive industry summarizes the four major development trends in the future as CASE, namely interconnection, autonomous driving, sharing, and electrification. In Gao Dapeng's view, these "new four modernizations" occupy an important position in Desay SV's new strategy.

Connected, Autonomous, Shared, Electric

On this basis, Desay SV started with three modules: service for people, automation, and connecting application scenarios between people and machines, and carried out internal strategic planning. Taking the smart cockpit as an example, Gao Dapeng introduced that, on the one hand, whether from the product or technology perspective, Desay SV fully considered the interaction between the cockpit and people, which is also the core of product design; on the other hand, the language recognized and obtained by the machine is converted into the data and content required by the user, and interacts with the machine to achieve automatic control; finally, in terms of application scenarios, it will participate more in the life cycle of product production and use, connecting people and machines, and interacting with users and society through products and services.

Pay attention to information security and improve response capabilities in all aspects and dimensions

Nowadays, with the development of intelligent networking, the emergence of more and more big data has aroused people's attention to information security, and the whole society has become more aware of the importance of personal privacy security. Gao Dapeng said that as an automotive electronics brand, Desay SV is also actively responding to information security requirements.

"From the perspective of business operations, Desay SV divides information security into three levels: first, information security on the product service side, for example, whether the equipment sold has good information security protection; second, in terms of office information security, a sound technical document information security protection mechanism must be established and comply with the requirements of the ISO27000 information security national standard certification, while also meeting the specific information security requirements of OEM customers; finally, Desay SV will work with suppliers, OEMs and other upstream and downstream of the entire supply chain to create a full traceability system, including business-to-business industrial Internet applications, to ensure the information security of all participants in the value chain." Gao Dapeng explained that from the three dimensions of industrial applications, office applications, and product technical service applications, the demand for information security is urgent.

He introduced that in the field of information security, in addition to cooperating with top foreign universities or academic organizations in the field such as Nanyang Technological University in Singapore, Desay SV also emphasized leveraging local advantages and established a research and development division in the Chengdu Hi-Tech Zone Incubation Park to focus on big data cloud service technology and Internet security. It also regularly conducts attack and defense drills with third-party laboratories to enhance and improve the company's ability to respond to information security attacks.

Based on intelligent networking, helping OEMs seize the Chinese market

As a Chinese automotive electronics brand, Desay SV has business cooperation with both domestic independent brand OEMs and overseas foreign brand OEMs in the process of internationalization. Gao Dapeng observed that because China is at the forefront of the world in terms of Internetization, and the Chinese market is highly inclusive and has many application scenarios, the technical applications of autonomous driving and vehicle networking have emerged, so the development speed of different brands in the Chinese market is much higher than in other markets.

"Both independent and joint venture OEMs attach great importance to intelligent networking in the Chinese market. The Chinese government has also required that connected vehicles account for 50% of the assembly rate by 2020. At the same time, coupled with favorable industrial policies such as the reduction of tariffs on imported vehicles, as well as a sufficiently open and inclusive market, OEMs with competitive advantages and capabilities have been encouraged to increase their continued investment in intelligent networking," said Gao Dapeng.

Speaking of the future cooperation direction between Desay SV and domestic and foreign OEMs, Gao Dapeng said that the three major areas of smart cockpit, autonomous driving and assisted driving, and networking are the focus of future cooperation. Today, Desay SV is actively carrying out project cooperation with many domestic and foreign automakers in autonomous driving and driving assistance. At the same time, Desay SV's Internet of Vehicles team is actively working with the best partners in different fields to integrate solutions and provide them to users, truly reflecting the value of networking.

Partnering with TUV Rheinland to proactively deploy talent strategy

At present, Desay SV and TUV Rheinland have carried out close and in-depth cooperation in the fields of functional safety, electromagnetic compatibility testing, production line certification, management system certification, quality management training, etc. In Gao Dapeng's view, under the trend of new technologies, TUV Rheinland, as an internationally renowned third-party testing and certification organization, can provide more support for Desay SV to enhance its competitiveness and expand domestic and foreign markets in the future. This includes not only consulting on Desay SV's creation of smart factories in the process of moving towards Industry 4.0, the reasonable planning of new electromagnetic compatibility laboratories and the creation of accredited laboratories, but also customized technical support for the training of its professional talent team.

In the automotive industry, 70% of technological changes or technological innovations come from automotive electronics, and talent is precisely the key factor in technological change and innovation. As a leading company in the automotive electronics industry, Desay SV also has its forward-looking planning for talent. At present, Desay SV is headquartered in Huizhou, Guangdong, and has established overseas branches in Frankfurt, Germany, Hiroshima, Japan, Singapore and other places, focusing on developing local talents, serving local customers, attracting global resources, conducting international cutting-edge technology discussions, and conducting global collaboration, which has expanded broader opportunities for Desay SV under the trend of globalization.

“30 years have passed in the blink of an eye in the long river of history. Although the future is full of challenges, Desay SV is willing to accept them,” said Gao Dapeng. “Desay SV’s vision is to innovate efficiently, provide professional value, and become the preferred partner of the global automotive industry.” Driven by this vision, Desay SV’s “stubborn craftsmen” will uphold the values ​​of diligence and integrity, openness and sharing, innovation and efficiency, and continue to innovate, challenge and accumulate as always to provide partners with higher value and services.