The first "Xinchuang Cup" college future car human-computer interaction design competition is officially launched

Beijing, May 21, 2019 - Today, the launching ceremony of the "Xinchuang Cup - The First College Future Automotive Human-Computer Interaction Design Competition" was successfully held in Beijing, hosted by the Automotive Electronics Industry Alliance (AEIA), co-organized by domestic universities, and undertaken by China Computer News and Cypress Semiconductor. This competition will be held from May to November this year, and will collect design works from college students across the country, and hold campus presentations in four major automotive cities, including Beijing, Shanghai, Guangzhou and Chongqing.

The competition hopes to promote the development of the interdisciplinary field of automotive human-computer interaction through close cooperation between "industry, academia, research and application", cultivate and discover more innovative talents, bring inspiration and guidance to the future design of automotive human-computer interaction, and contribute to the innovative development of the automotive industry in the intelligent era.

Li Hongyan, deputy secretary-general of the Automotive Electronics Industry Alliance, attended the launch ceremony and press conference of the competition, expressed support for the preparations for the competition, and fully affirmed the competition's significant significance in promoting technological innovation and talent cultivation.

Hassane El-Khoury, President and CEO of Cypress , Professor Hu Yong, Vice Dean of the School of New Media Art and Design of Beihang University, Ji Donghui, Strategic Officer of Zebra Network Technology Co., Ltd., Zhang Wendi, Chief of the Human-Computer Interaction Section of the Automotive Research Institute of Beijing Automotive Co., Ltd., Qin Guoliang, Director of the Product Department of Singularity Automotive, and other well-known domestic and foreign experts and industry elites attended the press conference and delivered speeches.

Li Hongyan, deputy secretary general of the Automotive Electronics Industry Alliance, said in his speech that creative technical talents are an important factor in promoting the sustainable development of China's automotive industry and will also help build a healthier automotive electronics industry. As a beneficial exploration of collaborative innovation between "industry, academia, research and application", it is hoped that this competition will serve as a communication bridge and display platform, consolidate the talent foundation for independent innovation and industrial transformation and upgrading of the automotive industry, provide a broad space for accelerating the transformation of knowledge and skills into productivity, and help build the soft power of the development of my country's electronic information industry.

In the subsequent dialogue session, the guests had an in-depth discussion on topics such as the upgrading of the automotive industry, the future trend of human-computer interaction, and the talent training model of schools and enterprises. The guests agreed that the application of electronic information technology has become the main indicator of the level of the whole vehicle and an important means to improve market competitiveness, and it is also the key to enhancing the core competitiveness of the automotive industry. Strengthening technological innovation and talent training in the field of human-computer interaction will accelerate the development of my country's automotive interaction design and accelerate the pace of intelligent upgrading of my country's automotive industry. The integration of technology and knowledge and the encouragement of the combination of learning and application in the future automotive human-computer interaction design competition will help enhance students' independent innovation capabilities, and this integration of industry and education will also make the talent education system more adaptable to the needs of industrial innovation and development.

Hassane El-Khoury, President and CEO of Cypress , said: "Cypress is very honored to host the first Future Automotive Human-Computer Interaction Design Competition for Colleges and Universities, and to contribute to enhancing collaborative innovation between industry and education, promoting the advancement of human-computer interaction technology and the development of the automotive electronics industry. These initiatives are also Cypress's active implementation of its commitment to 'Made for China, Helping China's Innovation', and also demonstrate our firm confidence in supporting the long-term development of China's industry."

The competition will run from May to November, soliciting works from undergraduate, master and doctoral students in universities across the country, encouraging students from departments such as automobiles, electronics, automation and industrial design to participate, and encouraging cross-disciplinary teams. All entries can be submitted through the official website of the competition, and the works can be in the form of design drawings or creative animations, accompanied by relevant explanatory texts, etc.

The competition judging committee is composed of senior experts and elites from government agencies, industries, universities and leading enterprises. The judging committee will consider the degree of completion, innovation, practicality and other aspects to select the works for the finals. The final will be held at the "2019 Intelligent Connected Vehicle Technology Conference" in November, and ten gold, silver and bronze winning works will be selected, and prize money, certificates and trophies will be awarded. All winners or teams will have the opportunity to intern in well-known automotive electronics companies and participate in the actual modification process of the designed works. At the same time, the gold medal winner or team will also have the opportunity to visit and study abroad.

Cypress will prepare a Hongqi CA770 sedan manufactured in 1979 as a reference model for design and modification. Hongqi is a pioneer in China's automobile industry and a model of independent innovation. It is hoped that the "Made in China" spirit represented by Hongqi can inspire participating students to fully unleash their innovation potential.

About the Automotive Electronics Industry Alliance

The Automotive Electronics Alliance was formally established in April 2018. The establishment of the alliance aims to create an open, harmonious and healthy new ecological system for the intelligent development of automotive electronics, and at the same time promote the rapid development of the industry by actively promoting collaborative exchanges, cooperation and information sharing among alliance member companies. Since its establishment, the alliance has attracted more than 300 well-known enterprises and institutions covering the upstream and downstream of the industrial chain, including chips and sensors, system integration, vehicle manufacturing, electronic components, new energy, communications, algorithms and artificial intelligence, and finance. The Automotive Electronics Industry Alliance will lead the alliance members to strengthen communication, focus on key issues, and promote the research of new automotive electronic intelligent architectures and intelligent computing platforms. It will play an important role in building an open and cooperative new ecological system for automotive electronics intelligence, and contribute to the rapid and healthy development of my country's automotive electronics industry.

About Cypress

Cypress is a leading supplier of advanced embedded system solutions, and its products are widely used in the world's most innovative automotive, industrial, smart home appliances, consumer electronics and medical equipment. Cypress's microcontrollers, wireless and USB connectivity solutions, analog ICs and reliable high-performance memories can help engineers design differentiated products and be the first to bring them to market. Cypress is committed to providing customers with the best global support and development resources to help them create new product categories in the shortest time and thus subvert the market.