Opening a breakthrough in the smart home market: standards and systems are the key

In my country, the smart home market has gone through four stages of development: 1994-1999 was the embryonic stage, 2000-2005 was the pioneering stage, and 2006-2010 was the stagnant stage. Since 2011, the market has clearly shown a growth momentum, and the rapid growth of smart home products indicates that the smart home industry has entered a turning point, from the stagnant stage to a new round of integration and evolution. Recently, at the 2013 Home Appliance Energy Saving and Intelligent Technology Conference, Bai Junxiang, general manager of Konka Group's Industrial Development Center, analyzed the development of China's smart home market and gave suggestions.

　　From 2011 to 2020, my country's smart home is in the integration and evolution stage. Judging from the current status of application development, China's smart home is initially entering the integration and evolution stage. The main problems are: lack of standardized and unified industry standards; industry core technologies need to be broken through; application models need to be innovated, product stability and intelligence need to be further improved; the industrial chain is incomplete and lacks a sound social cooperation system; cross-industry cooperation is difficult and the market promotion efforts are insufficient. At present, the main market for domestic smart homes is still some high-end markets, such as villas and smart communities, and the fastest growing markets are smart hotels and smart offices. However, the market for ordinary residential smart homes is developing very slowly.

　　At the same time, the market size of my country's intelligent building industry continues to maintain a high growth rate. According to the statistics of the "2011 Intelligent Building Industry Development Outline", the market space for intelligent buildings in my country was about 160 billion yuan in 2007, and it has expanded to 450 billion yuan in 2011; it is expected to exceed 500 billion yuan in 2012, with an average annual compound growth rate of more than 25%.

　　The building intelligence industry has great development potential and is considered to be a very important industry in China's economic development. Its role in driving the industry cannot be underestimated. At present, the proportion of intelligent building area in my country's newly added building area is relatively low, but the development potential is huge. According to statistics, the proportion of intelligent buildings in newly built buildings is 70% in the United States and 60% in Japan, while in China it was only about 10% in 2006 and is expected to increase to about 33% in 2014.

　　Smart TV and smart phone are used as control terminals to manage the entire smart home system. With smart TV as the control platform, smart lighting control system, home monitoring system, audio and video entertainment system, information terminal, etc. can be realized; smart phone is combined with smart TV, smart phone is used as remote control, smart TV is used as screen, to realize smart control, smart phone can exist as an independent platform to control some TVs at home.

　　In view of the various application functions realized by smart homes, such as lighting control, appliance control, electric curtain control, background music control, video intercom, access control and unlocking, household video intercom, message taking, wireless temperature and humidity detection, wireless light intensity detection, wireless gas, smoke concentration detection, wireless carbon dioxide detection and wireless air quality detection, Bai Junxiang suggested that relevant companies should find the right market entry point. He believes that the opportunity for smart home manufacturers can start with lighting.

　　Bai Junxiang said that the two key factors for entering the market are the adoption of Zigbee technical standards and the emphasis on system development. The advantages of using Zigbee technical standards are convenience. It only needs to provide a normal power interface, and no additional signal line or power line is required, which saves a lot of wiring costs. When a fault occurs, only the node needs to be replaced, which is convenient for daily maintenance; security, not easy to be cracked; mainstream. At present, most domestic smart home companies use this technical standard. Considering the introduction of future industry standards, it is recommended to use the Zigbee standard.

　　In terms of system development, hardware production has no barriers, but its profitability is poor. Software development can not only increase the added value of smart homes, but also increase the synergy with Konka Group's mobile phones, TVs and other terminals.

　　Bai Junxiang pointed out that as the smart home market enters a period of integration and evolution, the lack of killer applications is still an important factor preventing the market from prospering. Therefore, we also look forward to innovations in application methods to open up a breakthrough for the explosion of the smart home market.