Nidec Group's Control Techniques and KB Electronics brands are upgraded to Nidec Drives. Brand upgrade creates a better future

Control Techniques and KB Electronics under the Nidec Group are upgraded to Nidec Drives

Brand upgrade to create a better future

Control Techniques and KB Electronics, subsidiaries of the Nidec Group, are pleased to announce that effective May 1, 2024, they will be rebranding as Nidec Drives, integrating with the Nidec Group brand.

Brand logo

This decision was made based on strategic planning and development considerations. With over 50 years of experience in the drive industry, Control Techniques and KB Electronics represent the spirit of innovation and trendsetting; the brand change to Nidec Drives is consistent with their forward-looking approach and commitment to staying upstream in a constantly evolving market.

It is important to stress that this change will not affect any of the products or services provided by Control Techniques and KB Electronics . Their product lines will continue to maintain the high levels of quality, innovation and service that their customers have come to expect. There will be brand and visual changes to social media, product labels and brochures, but customers can rest assured that the same dedicated team of experts will be driving these changes.

This strategic decision means that the two subsidiaries will work more closely with Nidec. Nidec is a global brand, and this decision will also promote Control Techniques and KB Electronics to use Nidec's strength and resources, have more opportunities to create more solutions that customers want and need, and achieve greater innovation and development. Control Techniques and KB Electronics believe that this change will strengthen its partnerships with partners and will also promote customers to have a more efficient and effective experience.

Nidec Drives, as we move toward this new chapter, remains firmly committed to our existing values ​​of prioritizing customer success and satisfaction. If you require further information on this process, please contact your local Nidec Drives center, who are ready to assist with any of your needs.