Aixin Yuanzhi appeared at ICDIA 2022 to explain how AI visual perception chips can bring new experiences in the consumer field

Aixin Yuanzhi appeared at ICDIA 2022 to explain how AI visual perception chips can bring new experiences in the consumer field

Shanghai, China, August 29, 2021 - Aixin Yuanzhi, a representative company in the field of AI vision chips, announced that it was invited to attend the Second China Integrated Circuit Design Innovation Conference and IC Application Expo (ICDIA 2022) held from August 25 to 26 , and shared the company's development in the past year with the guests at the "Artificial Intelligence and Internet of Things Innovation Forum" on the 26th, focusing on its exploration in the field of smart consumption. As the first company to commercialize and mass-produce AI-ISP technology on chips, Aixin Yuanzhi is relying on its technical advantages in AI visual perception to focus on comprehensively improving user experience in a variety of consumer scenarios and making in-depth layouts in the field of smart consumption.

Grasping the new trend of mobile imaging, entering the consumer electronics field with AI visual perception chips

With the theme of "Focus on innovation, integrate applications, and build new development advantages", ICDIA 2022 specially invites industry academicians, experts and entrepreneurs to discuss the unique innovation path of China's integrated circuits. Among them, the "Artificial Intelligence and Internet of Things Innovation Forum" will discuss the hot topics of AI chip design verification, power consumption measurement, and intelligent Internet of Things processor technology innovation and application in recent years.

Wang Wenbing, General Manager of Aixin Yuanzhi New Business Center, attended the meeting on behalf of Aixin and shared his experience in the field of consumer AI vision chips . In his speech, he introduced the outstanding advantages of Aixin Yuanzhi's dedicated imaging chip AX170A in mobile phone shooting functions, and deeply interpreted the application and exploration of artificial intelligence vision processor chips in the field of smart consumption.

At present, under the general trend of digitalization and intelligence worldwide, artificial intelligence computing is gradually penetrating from the cloud to the edge and end sides, and vision is an important window for human perception. Based on this judgment, Aixin Yuanzhi has positioned itself as a "perception + computing" platform company since its inception, focusing on the research and development of high-performance, low-power end-side and edge-side AI vision processor chips. In the three years since its establishment, Aixin has had two generations of four AI vision processing chips commercially available, and the third generation of products is about to be returned. It has formed a series of product matrix covering the high, medium and low-end markets, and has achieved varying degrees of expansion and implementation in the fields of smart cities, smart transportation, smart consumption, etc.

It is worth noting that in the field of smart consumption, as consumers' demand for taking photos continues to increase in recent years, smartphones, as one of the core industries, have shown a new trend of continuous camera upgrades and AI-enabled image quality development. Mobile phone-specific imaging chips have also emerged - they work with the main chip to achieve functions such as image quality enhancement, low-light video, motion estimation and compensation (MEMC), and have been applied to the flagship products of various mobile phone brands, and there is a clear trend of downward penetration. It is precisely because of the insight into this new trend in mobile imaging that Aixin Yuanzhi has made early arrangements and chose to take the lead in entering the consumer electronics field with a dedicated image enhancement chip AX170A, meeting the customization needs of mobile phone manufacturers for high-tech imaging chips, and also bringing the ultimate shooting experience to mobile phone users.

As an AI processing chip dedicated to imaging, Aixin Yuanzhi AX170A can optimize the image quality of 4K images in real time based on its high computing power and high energy efficiency ratio, and cooperate with the main chip to achieve super night scene function and excellent low-light shooting function. As the first consumer project of Aixin Yuanzhi, the AX170A chip has been mass-produced and commercialized in the flagship models of leading mobile phone brands at the beginning of this year, and has received high praise from customers, highlighting Aixin's forward-looking layout in the consumer field.

Leveraging the core technology advantages of AI vision to continuously improve the user experience of consumer electronics

In the field of consumer electronics, in addition to the market of over 100 million yuan such as mobile phones, laptops, and TVs, there are also many sub-markets with a scale of tens of millions. At present, with the successful implementation of the AX170A chip in the mobile phone market, Aixin Yuanzhi is also exploring the implementation of technical products in scenarios such as laptops, robots, and USB cameras, and making a wider layout in the field of consumer electronics.

Wang Wenbing said in his speech that the consumer electronics market has two major characteristics. One is that user experience is irreversible. Once consumers get used to a better experience, it is difficult for them to accept a decline in experience. The other characteristic is that the market is highly competitive. Only by continuously reducing costs can we gain competitive advantages and expand the target market. In this context, the chips in consumer electronics products determine the upper limit of user experience and the lower limit of product cost. Therefore, for chip manufacturers, they need to continuously help customers break through the boundaries of user experience and cost in order to win customers and the market.

As a company engaged in the research and development of AI vision chips and basic computing power platforms, Aixin Yuanzhi has two self-developed core technologies - mixed precision NPU and AI-ISP . Among them, AI-ISP achieves clearer night video effects by AI processing of key modules, breaking through the technical bottleneck of traditional ISP. In fact, Aixin Yuanzhi is also the first chip company in the industry to implement the two advanced technologies of mixed precision NPU and AI-ISP in its full range of products. Aixin chip products all have industry-leading advantages such as "high computing power, low power consumption, and excellent image processing capabilities". They can support a variety of AI vision tasks and have good integration with different categories of markets such as scanning pens, fitness mirrors, and various forms of robots. They have broad application prospects in the field of consumer electronics.

With the continuous advancement of AI technology and its application, the consumer market is undergoing profound changes due to AI, and new demands for smart consumption will continue to be released. Relying on the exploration of two self-developed core technologies and the experience of continuous mass production and commercial use of chip products, Aixin Yuanzhi will continue to play its advantages in the field of AI vision, invest more resources to expand the consumer market, improve the user experience of consumer electronics, actively embrace the industry ecosystem, and better support the digitalization and intelligentization of society.