element14 launches global podcast series Innovation Experts

The first season of the Innovation Experts podcast will share the views of the world's leading test and measurement industry experts, explaining the key trends, challenges, products and tools that are driving innovation

Shanghai, China, August 6, 2021 – Farnell element14, a global distributor of electronic components products and solutions under Avnet, has announced the launch of the global podcast series " Innovation Experts" . The first season of the program will focus on the latest innovations in the electronics field and analyze the key role of test and measurement equipment in promoting technological innovation.

This season's podcast will interview several industry experts from the world's leading test and measurement equipment suppliers, including Tektronix, Keysight, Rohde & Schwarz, Pico Technology, Hioki and Fluke, to learn how these manufacturers help customers achieve innovative development in various practical applications. These podcasts can provide professional insights for buyers, design engineers, development engineers and system engineers, as well as amateur test enthusiasts, to help them keep up to date with the latest trends, challenges, products, tools and applications.

"The continuous improvement of technology and the rapid development of modernization have placed higher demands on test and measurement equipment manufacturers. In response to new demands, manufacturers have combined new technologies in industrial automation and control with IoT and IIoT connected devices to launch a series of cutting-edge innovative products," said James McGregor, head of Farnell and element14's global test and tools department. "This makes it easier for engineers to measure, test, analyze, record and display data for a wide range of applications around the world, covering factory automation, medical applications and transportation, as well as high-performance and energy-saving consumer product defect detection. Test equipment and test engineers have shown an unprecedented role in promoting global technological innovation."

The Innovation Experts podcast will be published every two weeks and will cover topics such as how test and measurement equipment enables innovation for small and micro startups as well as large blue-chip companies, how cutting-edge test tools are used to create innovative battery designs for electric vehicles, and more.

The first episode of this season focuses on how Pico Technology’s PC oscilloscopes and RF test products enable new models of hybrid working and remote learning during the pandemic. Mike Purday, Business Development Manager at Pico Technology, and Cliff Ortmeyer, Global Technical Marketing Director and Electrical Engineer at Farnell and element14, discussed the power and impact of low-cost PC oscilloscopes as well as a range of novel applications for high-performance products, including tattoo removal and monitoring penguin egg temperature.

Cliff Ortmeyer, Global Head of Technical Marketing at Farnell and element14 and host of The Innovation Experts, said: “With this podcast we wanted to get the perspectives of the experts who are innovating at the forefront of test technology. In the first season, I spoke to the leaders of some of the world’s largest test and measurement equipment manufacturers about how they are developing innovative solutions and helping their customers inspire future innovation. These interviewees are all well-known experts in the industry and I am very happy to have the opportunity to speak with them. I sincerely hope that their insights will inspire innovation for those working in the test and measurement field.”

To meet the growing demand for global test and measurement products, element11 has invested heavily in the past 12 months to build a comprehensive product inventory, including the latest solutions from the world's leading suppliers. element11 can supply a wide range of test and tool products from stock, including oscilloscopes, power supplies, signal generators and digital multimeters, as well as welding products, hand tools and 3D printers. In addition, element11 test and measurement experts will provide customers with free technical support services 5 days a week and 8 hours a day. Customers can also access a range of online resources, data sheets, application notes, videos and webinars for free.

Customers can watch "Innovation Experts" for free on major global podcast platforms such as Spotify, Apple Music, Alexa, etc. The first episode of the podcast Pico Technology is also available on the new technical resource center of element14.