Automotive electronics are hot! Car companies are eyeing Juchen EEPROM storage chips

EEPROM (Electrically Erasable Programmable Read-Only Memory) is a general-purpose non-volatile memory chip that can retain stored data information even when the power is off. For a long time, EEPROM has performed well in traditional application fields such as consumer electronics, computers and peripherals, industrial control, white appliances, and communications due to its advantages such as high reliability, millions of erase and write times, and low cost.

In recent years, with the development of smartphone camera modules and the Internet of Things, EEPROM has been widely used in new markets such as smartphone cameras, automotive electronics, smart meters, smart homes, wearable devices, etc. At the same time, the rapid intelligent development of traditional application fields has also brought new market growth points for EEPROM.

Currently, smartphone cameras and automotive electronics have become the main driving forces for the growth of the EEPROM market. The launch of 5G mobile phones is expected to drive a new "replacement wave" in the smartphone market and drive a recovery in smartphone shipments. The increase in the scale of the downstream smartphone industry will further drive the increase in the market size of EEPROM and voice coil motor driver chips. On the other hand, with the continuous development of the trend of intelligent networking and electrification of automobiles, the penetration rate of automotive electronic products will increase rapidly, further driving the growth of EEPROM demand. According to CCID Consulting data, the global EEPROM market size is expected to reach US$905 million in 2023.

Juchen Semiconductor currently has three main product lines: EEPROM, voice coil motor driver chips, and smart card chips. According to data from a third-party research institution, Juchen was the third largest EEPROM memory supplier in the world and the largest in China in 2019. Especially in the smartphone camera module market, Juchen has been the global champion for four consecutive years. In terms of automotive electronics business, the company now has a full range of A2-level automotive-grade EEPROM products, and is actively improving its technical accumulation and product layout in A1-level and A0-level automotive-grade EEPROM. Good market trends will create greater space for the company's business development.

(Picture from the Internet)

According to incomplete statistics, the average demand for EEPROMs in each car is more than 12. With the increasing popularity of ADAS applications, the number of on-board cameras will continue to increase, and the use of EEPROMs will also increase accordingly. Based on its technical advantages in the field of industrial-grade EEPROMs and its process cooperation with suppliers in the field of automotive-grade EEPROMs, Juchen will improve its technical accumulation and product layout in A1-level and A0-level automotive-grade EEPROMs, further increase its market share in the field of automotive electronics, and advance into the application field of automotive core components, with the goal of applying to modules such as body control modules, driver assistance systems, and infotainment and vehicle networking systems.

With these advantages, Juchen's automotive-grade EEPROM can be used to store configuration and calibration data to meet the various requirements of in-vehicle applications for parameter storage and a wider range of driving functions. In 2019, Juchen shipped nearly 5 million units in the automotive electronics market, and its end customers include Tesla, Porsche, Hyundai, Toyota, Volkswagen, Mazda, Great Wall, Geely, etc.

Although at this stage, Juchen's development in the field of automotive electronics is still in a stage of rapid development compared to traditional European and American manufacturers, Juchen has been widely recognized and praised by the market and customers in terms of product design and quality, technical support services and response speed to customers. The company attaches importance to and continuously improves its own quality management system, strictly controls product quality from the R&D and design stages, and is committed to improving the design quality and product quality in the company's daily operations, laying a good foundation for the stable development of the company's business and future layout. In addition to technical support for existing products, Juchen's research and development of new products and new technologies is based on close communication and cooperation with customers, and continuously improves customer satisfaction through rapid response to customer needs and professional services.

In the future, Juchen will continue to pay close attention to industry market development and customer needs. At the same time, relying on its leading R&D capabilities and product quality advantages, it will further enhance the competitiveness and visibility of the company's products, improve its global market layout, and gradually develop into a world-leading combination product and solution provider, ultimately maximizing value for customers.