[Digital Trends] Global Internet giants are making their moves, what is the appeal of cloud gaming?

If there is anything that has boosted our spirits in the past two weeks, the popularity of the game "Black Myth: Wukong" is definitely one of them. Weibo, Bilibili, Zhihu... wherever there are players, there are discussions about "Black Myth: Wukong". Not only has it been popular on major domestic platforms, but the number of views on YouTube has even reached more than two million. It is a real domestic masterpiece that has gone viral .

At the same time, people began to wonder whether this game, which is called "probably the best domestic 3A game in decades", could be put on the cloud . According to the current deployment of 5G networks, 5G may be able to achieve full coverage of urban areas in one or two years. By then, it seems natural for this game to be put on the cloud and become a cloud game .

Why do netizens and gamers care about whether games are available on the cloud? This has to start with 5G mobile phones and cloud games .

After entering the 4G era, our smartphones have gradually taken on the functions of daily gaming and entertainment. However, with the upgrade of game play and graphics, the requirements for mobile phone performance and network are getting higher and higher; at the same time, the 1G installation package and hundreds of megabytes of update packages also put pressure on 4G mobile phones.

Until the emergence of 5G mobile phones, or more precisely, the emergence of 5G flagship mobile phones . In 2019, 5G ushered in the first year of commercial use, and in 2020, 5G games quickly emerged. Gamma data shows that China's cloud gaming market is expected to exceed 1 billion yuan this year . A survey of users interested in cloud gaming shows that nearly 80% of users hope to play cloud games on their mobile phones. It is not difficult to see from the data that cloud gaming has great potential and will surely accelerate in the future .

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Domestic mobile phone manufacturers have naturally sensed the trend and have been competing to launch gaming phones in the past two years. More and more 5G flagship phones use gaming performance as a selling point. Recently, Huawei's 5G mobile phone directly cooperated with new mobile game masterpieces to hold a gaming competition for the younger generation of users , allowing users to truly experience the performance of gaming phones.

In addition to Huawei, gaming phones represented by Black Shark Gaming Phone 2, ROG Gaming Phone 2, and vivo iQOO are also very popular among the younger generation of mobile game players.

At the same time, the growth in demand for gaming phones has also directly driven the chip optimization of upstream companies such as Qualcomm . Qualcomm launched the Snapdragon 730G optimized for gaming in April last year, and the upgraded Snapdragon 765G in December. Other mobile phone SoC manufacturers have also launched products optimized for gaming .

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Everyone wants to take a bite of the huge game cake, because it is delicious enough ! Now with the addition of 5G plug-ins , it is foreseeable that more players will join the game track.

5G's high speed and low latency features can support faster game loading, smoother multiplayer games and real-time cloud games anytime and anywhere. For games, 5G cloud games are a new outlet . Cloud games and cloud players can become a reality overnight from a joke.

Think about it, with just a installation package of a dozen MB , you can play a dozen GB game with the help of network upgrade . High-end games such as "GTA5", "Sekiro", "Red Dead Redemption", "Borderlands", etc. will come down from the altar and enter the mobile phones of more users. This explains why major game manufacturers are constantly setting up technical teams to develop, and they are bound to get a piece of the cloud game pie.

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Major manufacturers have already started developing 5G cloud gaming platforms . In China, Tencent Cloud Gaming Platform, NetEase Cloud Gaming Platform, Caiji Games and Grail Cloud Gaming are the main players. In foreign countries, Google Cloud Gaming is the representative, and nVidia and Microsoft are also accelerating their deployment.

However, the cloud gaming industry chain is still in the early stages of construction , such as 5G networks, software and hardware support for cloud gaming solutions, cloud gaming content mining, and cloud gaming platform services. Although the industry chain needs to be improved, the overall development trend is clear. The new industry chain spawned by cloud gaming will also accelerate the transformation and upgrading of gaming companies .

Image | Pixabay

We cannot clearly predict what kind of innovation and upgrade 5G cloud gaming will ultimately bring to the entire industry, but we can be sure that the rise of cloud gaming will bring disruptive changes to the gaming market.

Cloud gaming is a comprehensive revolution of traditional PC gaming and a key battlefield for future gaming industry competition. Whoever enters the cloud gaming market first will have a first-mover advantage at this critical turning point in the new industry. Engineers are indispensable in the battle for the 5G cloud gaming market.

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