Four emerging Bluetooth location service applications
Latest update time：2020-01-16
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The popularity of Bluetooth technology in smartphones has made it the preferred solution for location-based services
. According to updated data provided by ABI Research and reports from several other analysis agencies, by 2023, it is expected that 1.7 billion mobile phones will use Bluetooth location services.
Over the years, Bluetooth location service solutions have played an important role in the global commercial and industrial markets. They can not only improve the operational efficiency of various venues and the safety of commercial and industrial environments, but also help manufacturers, hospitals and warehouses track key assets and personnel. In addition, retailers can also use Bluetooth location services for proximity marketing promotions.
asset Management
The larger the venue, the more important it is to track critical assets. For example, misplaced items in a cross-campus warehouse can waste your valuable time and energy, which directly affects your profits. Bluetooth location service solutions can help employees track important assets within the facility, such as determining the location of goods and workers in warehouses, and the location of medical equipment and patients in hospitals, even if these assets are misplaced or out of sight. With the new Bluetooth direction finding function, asset positioning accuracy can reach centimeter level.
Proximity Marketing
The retail industry was one of the earliest adopters of location-based service solutions, using Bluetooth location services to provide customers with indoor navigation and landmark information services. Today, stores and restaurants can use Bluetooth for proximity marketing, sending discounts and promotions directly to nearby customers' smartphones, further attracting foot traffic and increasing sales.
People tracking
Safety has always been a top priority for commercial and industrial facilities. By using Bluetooth geofencing to mark sensitive areas on the map, workers can be prevented from entering potentially dangerous or confidential areas. In addition, personnel tracking can also be used to identify workers who are closest to the items requiring operations, thereby effectively solving maintenance and custody issues. According to ABI Research, annual shipments of Bluetooth tags are expected to reach 300 million by 2023.
Access control
Bluetooth access control enables employees’ smartphones to securely access controlled areas within a building. Simply by adding Bluetooth access control to an employee’s important personal device, such as a smartphone, it is a great way to prevent employees from losing or misplacing their access device. This not only helps ensure that employees are responsible for their secure access, but also improves the overall security of the facility.
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https://mp.weixin.qq.com/s/5-Rsohe2bRmBRcyV1LkfRA
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